creating compelling dashboards - perceptive …...strategic tactical historical predictive high...

Creating Compelling Dashboardsfor Finance Professionals

Chaitanya [email protected]

Adarsh [email protected]

Data Analytics Web Analytics Spreadsheet Solutions| |

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New York HyderabadMiami

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Our Services

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Web Analytics

AnalyticsWeb


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Conversion OptimizationRevenue AnalyticsCustomer Behavior Analytics

Traffic Generation StrategyAdWords Analytics Search Engine Optimization

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Spreadsheet ApplicationsPerformance TrackingContract NegotiationLitigation Modeling

Financial ModelingDashboardsReporting Predictive Modeling

#Dashboard

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Which industry do you work in?

• Information Technology & Services

• Financial Services

• Management Consulting

• Telecommunications

• Others

[email protected] 646.583.0001 #Dashboard10

DASHBOARDS

[email protected] 646.583.0001 #Dashboard 11

Your Work!

What audience see

Pic by http://[email protected] 646.583.0001 #Dashboard 12

Dashboard

Pic by http://[email protected] 646.583.0001 #Dashboard 13

A Dashboard is a Communication Tool

Priorities

Performance

Insights

Action Items


A Dashboard Increases Your Visibility

The real youThe invisible you Good Dashboard

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http://dilbert.com/strips/comic/2007-05-16/

What is a Dashboard?

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Dilbert is awesome! http://dilbert.com/strips/comic/2007-05-16/

http://dilbert.com/strips/comic/2007-05-16/

At-a-glance

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Key Performance IndicatorsKey Performance Indicators

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Graphical

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How to Make a Dashboard

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Purpose Design


Purpose

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ScopeAudience Value Add


Target Audience

What is the role of the person?

What is the context of usage?

What are their biases?

Is the audience heterogeneous?

What are their goals?

What questions will they ask?


What Value Add?

Help management stay on top

Help management make a decision

Set goals for individuals or groups

Highlight exceptions

Track progress

Inform important information to teams Pic b

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Scope

Organization Wide One Operation/Unit

Strategic Tactical

Historical Predictive

High Level Detailed

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Snapshot Interactive


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Strategic?

Design

[email protected] 646.583.0001 #Dashboard

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StructureElements

ColorsProcess

Design


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StructureElements

ColorsProcess

Design

Case study

Dashboard design should support analytical thinking


Structure


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Canvas

Important

Important

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1

3

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Inputs Outputs


Importance

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Important

Importance


Step 1 Step 2 Step 3


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Choosing Dashboard Elements


www.diverbi.com

Colors


Colors


Create Color Harmony


Analogous

Complementary

Ideas for Color Harmony

Use colorbrewer2.org

Perceptive’s Step Process

1. Create a laundry list of KPIs

2. Prioritize. Choose the top 20% that has 80+% impact

3. Allocate the 20% to most visible areas

4. Choose elements wisely

5. Beautify


Laundry List

• Cost of Goods Sold

• Advance paid to manufacturer

• Average cost of acquisition

• Advertisement expenditure

• Revenue by channel

• Sundry debtors

• Accounts payable

• Prepaid expenses

• Miscellaneous expenses

• Net profit

• Salaries

• Short-term Investments

• Long-term investments

• Citibank Checking Account

• Bank of America Checking Account

• Actual

• Forecast

• Net Sales

• Gross sales

• Cash position

• Net margin

• Total head count

• Average selling price

• Revenue by product

• Total expenses

• Gross margin

• Head count by department


• Debt Equity Ratio

• Equity

• Depreciation

• Income taxes

• EBITDA

• General and Administrative Expenses

• Work in progress

• Gross profit

• Preference Shares

• Cash flow

Context

• CEO worried about cash position

• Sales are just picking up

• “How many can we hire now?”

• “Can we spend marketing dollars as planned?”

• “Are our (profitable) direct sales picking up?”

Priority

• Cost of Goods Sold

• Advance paid to manufacturer

• Average cost of acquisition

• Advertisement expenditure

• Revenue by channel

• Sundry debtors

• Accounts payable

• Prepaid expenses

• Miscellaneous expenses

• Net profit

• Salaries

• Short-term Investments

• Long-term investments

• Citibank Checking Account

• Bank of America Checking Account

• Actual

• Forecast

• Net Sales

• Gross sales

• Cash position

• Net margin


• Average selling price

• Revenue by product

• Total expenses

• Gross margin

• Head count by department


• Debt Equity Ratio

• Equity

• Depreciation

• Income taxes

• EBITDA

• General and Administrative Expenses

• Work in progress

• Gross profit

• Preference Shares

• Cash flow

Draw a draft dashboard manually. A paper and a pencil works best!

Examples and Critique of Dashboards

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No Reference

100% is how much?

No Index

Different Periods

X

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$ M $ M $ M $ M

Axis?Axis?

Resources

Juice Analytics A Guide to Creating Dashboards People Love to Use

Color Harmony Crash Course colormatters.com/color-and-design/basic-color-theory

Visual Encoding – How to use?

http://complexdiagrams.com/properties

Edward Tufte’s Book

http://www.edwardtufte.com


Perceptive’s Dashboard Tool Kit

http://www.perceptive-analytics.com/excel-dashboard-reporting/#dbtk

(link will be sent to you via chat)

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http://www.perceptive-analytics.com/excel-dashboard-reporting/#dbtk

Your Feedback on this Webinar

• Below Expectations

• Met Expectations

• Above Expectations


Webinar – How to create a Winning Budgeting

January 22, 2014


Thank you!

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creating compelling dashboards - perceptive …...strategic tactical historical predictive high...

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