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https://www.flickr.com/photos/nickpiggott/5212959770
Perceptive media, ethics, dreams & hyper reality
Ian ForresterSenior Firestarter, BBC R&D
@cubicgarden
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https://www.youtube.com/watch?v=RNhTDSAfPYA
Newcastle to Manchester
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http://www.flickr.com/photos/smcgee/234278571
Oral storytelling
http://www.flickr.com/photos/smcgee/234278571
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Storytelling timeline
http://www.flickr.com/photos/feuilllu/302001867/
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Engaging, participatory, immersive..
http://www.flickr.com/photos/smcgee/234278571
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Object based media
https://www.flickr.com/photos/nickpiggott/5212959770
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The objects make the story
https://www.flickr.com/photos/halfbeak/5541818517
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Storytelling with variables
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Context, location, environment...
https://www.flickr.com/photos/haaijk/14196995087
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Narrative on Rails
http://www.flickr.com/photos/ag2r/4437697015
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Media has far more potential
Wired magazine Top trends for 2013
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TV as wallpaper
http://www.flickr.com/photos/chrisbartow/5835428673/
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Attention is a scarce commodity
https://www.flickr.com/photos/dani_vazquez/12644326014
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The attention economy
http://www.themoviedb.org/account/LaTropa64 - Quote from New Line Cinema’s “Se7en”
“Wanting people to listen, you can’t just tap them on the shoulder any-more. You have to hit them with a sledgehammer, and then you’ll notice you’ve got their strict attention” - John Doe
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Just a tickle will do
http://www.flickr.com/photos/d_lee/2394548742
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Perceptive Media “Breaking Out”
http://www.futurebroadcasts.com
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Responsive Radio
http://www.bbc.co.uk/taster/projects/responsive-radio
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Scalable experiences (50000+)
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How does it work?
https://www.youtube.com/watch?v=iXKu-b4Afh4
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Variations not versions
http://www.imdb.com/title/tt0816692/ Interstellar – © 2014 – Paramount Pictures
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http://www.flickr.com/photos/d_lee/2394548742
It’s the small things
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Manipulation of audiences feelings
https://www.youtube.com/watch?v=thNvpubJir8
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Film has been doing this for decades
http://www.imdb.com/title/tt2096673// Inside Out – © 2015 - Disney
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Memorable narratives experiences
http://www.imdb.com/title/tt0259711/ Vanilla Sky – © 2001 – Paramount Pictures
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Highly relevant
http://www.imdb.com/title/tt0114369/ Se7en – © 1995 - New Line Cinema
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Relevance
https://www.flickr.com/photos/leweb3/6471629995
It will be very hard for people to watch or consume something that has not in some sense been tailored for them- Eric Schmidt, Google
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Some media reaction
http://www.dailymail.co.uk/sciencetech/article-3350076/BBC-experimenting-smart-shows-adapt-personality-male-female.html
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Data ethics research
https://www.flickr.com/photos/birgerking/5137440872
PrivacySecurityOwnershipIdentityData management
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Data ethics research
https://www.flickr.com/photos/noodlepie/7256071790
Trust is the foundation of the BBC:we are independent, impartial and honest
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How people understand personal data and trust
https://www.flickr.com/photos/cjc/3140642627
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Understanding new models for data negotiation
https://www.flickr.com/photos/dodnewsfeatures/28742900754
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Making data visual, understandable & actionable
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Ethics of personal data videos
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No more shared experiences?
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This shared experience?
https://www.theguardian.com/tv-and-radio/2013/dec/16/tv-viewing-christmas-netflix-on-demand
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Too late...
https://www.theguardian.com/tv-and-radio/2013/dec/16/tv-viewing-christmas-netflix-on-demand
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A different shared experience
https://www.flickr.com/photos/cjc/3140642627
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Personal data + narrative + physical objects = ?
https://www.youtube.com/watch?v=2RlGXcueDss
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Internet of things need a narrative?
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Perceptive media experiences
https://www.flickr.com/photos/tedconference/22645546430
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Mixed reality experiences
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Hyper reality experiences
www.imdb.com/title/tt0119174/ - The Game (1997)
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Imagine… a tiny theatre performance
https://www.flickr.com/photos/schoschie/4294160420
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Imagine… media which bends to you
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Imagine… new learning experiences
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Storytelling always was/is participatory
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We are open, join us!
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Thank you for listening… questions?
Ian ForresterSenior Firestarter, BBC R&D North
@cubicgarden