pepsi awais

8/16/2019 Pepsi Awais

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PEPSICO


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VISION STATEMENT

"PepsiCo's responsibility is to continually improve all

aspects of the world in which we operate - environment,

social, economic - creating a better tomorrow than today.”


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MISSION STATEMENT

• "Our mission is to be the world's premier consumer products company focused on convenient foods andbeverages. e see! to produce financial rewards toinvestors as we provide opportunities for growth andenrichment to our employees, our business partners andthe communities in which we operate. nd in everythingwe do, we strive for honesty, fairness and integrity."


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Introduction

• PEPSİ COLA MARKET SHARE İS ABOUT 54% İN THE SOFT-DRİNKMARKET İN PAKİSTAN BECAUSE İT İS VERY TRADİTİONAL. PEPSİ COLAINTERNATİONAL, A SİGNİFİCANT NAME İN THE COLA TRADE İS DOİNGİTS BUSİNESS İN PAKİSTAN THROUGH FRANCHİSİNG. PCI HASİNDUSTRİAL FOLLOWİNG BOTTLERS İN PAKİSTAN TİLL NOW. SHAMİM

AND CO COMPANY İS THE LARGEST PRODUCER AND DİSTRİBUTOR OFPEPSİ COLA SOFT DRİNKS İN PAKİSTAN.

• THESE FRANCHİSES ARE SİTUATED İN

• KARACHİ

• LAHORE

• MULTAN

• SUKKHER• GU!RANWALA

• FAİSALABAD

• PESHAWAR

• ISLAMABAD

• HYDERABAD


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No 28 in the

World’s MOST VALUEABLEPRODUCT


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Pesi Lo!os " Slo!#n


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The Worlds $re#test Be%er#!esBr#nd


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Pesi 'or (o&etitor is )Co(# Col#* #nd there is nohesit#tion to s#+ these ,e(#-se e%er+one .no/s th#t#nd #ll the other (old drin.s #nd /#ter0 (o1ee0 te# #rethe (o&etitors

Co&etitors


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Co&etitors

• The dire(t (o&etitor o Pesi is Co(# Col# there is#l/#+s on!oin! t-1 (o&etition ,et/een these t/ori%#ls /ith Pesi le#din! /ith 345 r.et sh#re #ndCo.e !r#d-#ll+ !ro/in! #nd (#t(hin! - 675 r.et

sh#re in P#.ist#n

• These in(l-de Nestle #nd She9#n '-i(es th#t do notose # thre#t to Pesi #s +et ,-t h#s the otenti#l to doso #s it is e:loitin! the n#t-r#l #se(t #nd he#lth

iss-es &ore #nd &ore to .e eole (ons(io-s #,o-th+si(#l ;tness Pesi h#s l#-n(hed )Diet Pesi* to(o-nter the h+si(#l ;tness dends


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Pesi o/ns &ore th#n < o the /orld’s,e%er#!es

Pesi is #1ord#,le in #ll the (o-ntries It /#s noto-t o the ri(e r#n!e

Pesi (o&es in # %#riet+ o si9es /orld/ide so+o- (#n -se it or # (ro/d or #s # erson#l sn#(.drin.

Pesi St#tisti(s


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SWOT ANALYSIS


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Pesi M#r.etin! Mi:

The 4 P’s o

M#r.etin!=

The customer makes a comparison between the prices offered by other

companies and PepsiCo and then chooses the most suited offer.

The lo(#tion o the or!#ni9#tion l#+s # %it#l role in .in!its oer#tions ro;t#,le I the or!#ni9#tion o-tlets #relo(#ted in so&e ne#r r.ets then it /ill ,e %er+ e#s+ or itto #ttr#(t eole

PesiCo #+ o-t # l#r!e #&o-nt o its ;n#n(i#l l#n on-,li(it+ Pro&otion is done ro& ,e!innin! to end di1erent&ores li.e

Anything that can be presented to a market to accomplish want or need


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Pri(in! Str#te!+

Following factors Pepsi kept in mind while determining the pricing strategy.

➢Price should be set according to the product demand of public.

➢Price should be that which gives the company maximum revenue.

➢Price should not be too low or too high than the price competitor is charging from

their customers otherwise nobody will buy your product.

➢Price must be keeping the view of your target market.

The price of Pepsi, despite being market leader is the same as that of its competitor

Pepsi Cola. ometimes, Pepsi places its customers into some psychological pricing

strategies by reducing a high priced bottle and consumers think that they save a lot of

money from this.


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DISTRIBUTION CHANNELS

• Pesi Co&#n+ .es t/o t+es o sellin!

• >Dire(t sellin!

• >Indire(t sellin!

• DIRECT SELLING• In dire(t sellin! the+ s-l+ their rod-(ts in shos ,+

-sin! their o/n tr#nsorts In this t+e o sellin!(o&#n+ h#%e &ore ro;t r!in

• INDIRECT SELLING

• The+ h#%e their /hole sellers #nd #!en(ies to (o%er #ll#re# Be(#-se it is %er+ di?(-lt or the& to (o%er #ll #re#o P#.ist#n ,+ their o/n so the+ h#%e so n+ /holesellers #nd #!en(ies to #ss-re their (-sto&ers or#%#il#,ilit+ o Pesi rod-(ts


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Products & Brnds

• PesiCo@s rod-(t &i: #s o 22 ,#sed on /orld/idenet re%en-e (onsists o 76 er(ent oods0 #nd 6er(ent ,e%er#!es On # /orld/ide ,#sis0 the(o&#n+@s (-rrent rod-(ts lines in(l-de se%er#l

h-ndred ,r#nds th#t in 2F /ere estited to h#%e!ener#ted #ro:itel+ G8 ,illion in (-&-l#ti%e#nn-#l ret#il s#les

• The rir+ identi;er o # ood #nd ,e%er#!e ind-str+in ,r#nd is #nn-#l s#les o%er G ,illion As o 2F0

2 PesiCo ,r#nds &et th#t r.= Pesi0 Mo-nt#in De/0 L#+@s0 $#tor#de0 Troi(#n#0 U0 Doritos0 Liton Te#s0-#.er Joods0 Cheetos0 Mirind#0R-Kes0 A-#;n#0Pesi M#:0 Tostitos0 Sierr# Mist0 Jritos0 #nd W#l.ers

http://en.wikipedia.org/wiki/Retail_saleshttp://en.wikipedia.org/wiki/Pepsihttp://en.wikipedia.org/wiki/Mountain_Dewhttp://en.wikipedia.org/wiki/Tropicana_Productshttp://en.wikipedia.org/wiki/7_Uphttp://en.wikipedia.org/wiki/Doritoshttp://en.wikipedia.org/wiki/Liptonhttp://en.wikipedia.org/wiki/Quaker_Oats_Companyhttp://en.wikipedia.org/wiki/Cheetoshttp://en.wikipedia.org/wiki/Mirindahttp://en.wikipedia.org/wiki/Ruffleshttp://en.wikipedia.org/wiki/Aquafinahttp://en.wikipedia.org/wiki/Pepsi_Maxhttp://en.wikipedia.org/wiki/Tostitoshttp://en.wikipedia.org/wiki/Sierra_Misthttp://en.wikipedia.org/wiki/Fritoshttp://en.wikipedia.org/wiki/Walkers_(snack_foods)http://en.wikipedia.org/wiki/Walkers_(snack_foods)http://en.wikipedia.org/wiki/Fritoshttp://en.wikipedia.org/wiki/Sierra_Misthttp://en.wikipedia.org/wiki/Tostitoshttp://en.wikipedia.org/wiki/Pepsi_Maxhttp://en.wikipedia.org/wiki/Aquafinahttp://en.wikipedia.org/wiki/Ruffleshttp://en.wikipedia.org/wiki/Mirindahttp://en.wikipedia.org/wiki/Cheetoshttp://en.wikipedia.org/wiki/Quaker_Oats_Companyhttp://en.wikipedia.org/wiki/Liptonhttp://en.wikipedia.org/wiki/Doritoshttp://en.wikipedia.org/wiki/7_Uphttp://en.wikipedia.org/wiki/Tropicana_Productshttp://en.wikipedia.org/wiki/Mountain_Dewhttp://en.wikipedia.org/wiki/Pepsihttp://en.wikipedia.org/wiki/Retail_sales


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• ADVERTISING STRATEGY• Beore (re#tin! #d%ertisin! &ess#!e the Pesi Co&#n+ !i%es lots

o ti&e to the #(tor th#t the &ess#!e &-st !#in (-sto&er#ttention This is ,#si(#ll+ (#lled )Cl-tter B-ster* &e#ns th#t onl+th#t #d%ertise&ent /ill le#%e i&#(t on (-sto&er &ind th#t h#sso&e se(i#lt+ or -ni-eness in it Jor e:#&le in P#.ist#n Pesi

(-rrent slo!#n Di' Mn() A*+i, h#s !#ined re#son#,le(-sto&er #ttention

• ADVERTISEMENT MEDIA

• Pesi Co&#n+ #d%ertises its rod-(ts inl+ thro-!h ele(troni(&edi# th#t in(l-des Tele%ision0 R#dio #nd Internet #s /ell

Moreo%er le#din! ne/s#ers o P#.ist#n #re #lso the t#r!eted ,+Pesi or #d%ertisin! So /e (#n s#+ th#t Pesi not onl+ -sesele(troni( ,-t rint &edi# or #d%ertise&ent #s /ell PesiCo&#n+ -se di1erent &edi-&s

MAR!ETING COMMUNICATION"ADVERTISEMENT# STRATEGY


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BC$ MATRI OJ PEPSI


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BCG Product Li-) C.c')


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WOR SPECIALISATION=

The /or. se(i#li9#tion is hi!h0 #s e#(h M#n#!eris de resonsi,le or onl+ # #rti(-l#r -n(tion0/hi(h is his e:ertise There is no ,oredo& or&onoton+ #s e#(h s#lesn is &eetin! the

di1erent sort o erson #nd the /or. is(h#llen!in! #nd ro&otions #re ,#sed onerorn(e there is no &onoton+ #nd ,oredo&


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SPAN OJ CONTROL=

The s#n o (ontrol is lo/ #s there #re 63e&lo+ees reortin! to their n#!ers This lo/str-(t-re is d-e to the #(t th#t or!#ni9#tion is #%erti(#l #nd di1erent eole h#%e di1erent /or.s

to do so It is #lso di?(-lt to (ontrol &ore th#n;%e eole #nd still n#!e the reso-r(es #ndeole in #n e1e(ti%e nner


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