internship awais report

8/2/2019 Internship Awais Report

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2011

BAHRIA UNIVERSITY

ISLAMABAD

Company Name: HUFFAZ

ENTERPRISES

Student Name: Awais Idrees

University Enroll # 01-211062

Email:[email protected]

Date of Submission: 14

September 2011

Semester: Final Year

Supervisor Name: Fahad Salee

Title: Asst. Manager Marketing.

Email:

[email protected]

Date Of Submission: 10/14/20

INTERNSHIP REPORT
mailto:[email protected]:[email protected]


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Contents ................................................................................................................................1

...................................................................................................................................1

..................................................................................................................2

Contents ................................................................................................................................................2

Executive Summary ..............................................................................................................................3

Company Overview ..............................................................................................................................5

Management Structure ......................................................................................................................7

Product & Services ...........................................................................................................................7

Competitors ......................................................................................................................................8

Marketing .........................................................................................................................................8

As Huffaz is a B2B company so it does not need to use heavy means of marketing like media.

Most of their marketing is done in business journals, magazines, yellow pages. Besides this theyalso have dealers in different parts of the country who also become a mean of advertisement for

them through their positive word of mouth...................................................................................... 8

Internship at Huffaz ..............................................................................................................................9

Organizational Analysis: ....................................................................................................................11

Mission ............................................................................................................................................11

Vision ..............................................................................................................................................11

Products ...........................................................................................................................................11

Aims of Marketing Department .....................................................................................................12

Technological Knowhow ................................................................................................................13

Internal Threats ...............................................................................................................................14

Outside Threats ...............................................................................................................................16

Identification of Main Problem ......................................................................................................17

Recommendations ...............................................................................................................................17

Learning Outcomes .............................................................................................................................19

Bibliography .......................................................................................................................................20

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Executive Summary

The purpose of this report is to analyze the workings of Enterprises branch in Rawalpindi. Huffed

is ranked as one of the best in pipeline sector of Pakistan. Objectives of this report include

recognizing the pipeline sector as a necessary goal for achieving a steady yet improving economy.

Hoffa Enterprises holds a major market share in the pipeline sector. The enterprise entails a

demand for every customer of domestic market. It employs a significant labor base of the country.

During the pasts few years the enterprise has shown remarkable performance in terms of profits

and growth despite the fact the whole economy of the country is in recession now. Huffaz caters all

types of customer requirements. Its products are highly diversified and provide significant value to

the end consumers. The enterprise has opted for aggressive growth strategy throughout the

country. Quality and reputation is its highest priority. The report covers every aspect of the

enterprises business including an analysis of its operations, and its marketing strategies. A

detailed competitor analysis is also described revealing the strategic and competitive position of

the enterprise in relation to its competitors.

Moreover, there is a thorough briefing of each and every aspect that how the company responds in

certain situation to a particular problem. The methods the company uses to cater new customers

and also how to overcome their competitors.

It is recommended that focused research be conducted for each of the data sources to ascertain just

how much influence the companys performance. It is also recommended in the repot that an

assimilation and validation of combined series of datasets be conducted to take advantage of each

company sources identified strengths.

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Company Overview

Hafez Seamless Pipe Industries Limited are manufacturers of Seamless Pipes and Tubes,Machinery and Machinery Components. Huffaz was established in 1983 and the manufacturing

facility is at Nooriabad Industrial Estate (District Jamshoro) 90-km from Karachi.

Huffaz Manufacturers Seamless Pipes and Tubes from high quality, aluminum-killed and vacuum

degassed round steel bars imported from internationally reputed steel producers. As a matter of

introduction Huffaz is the only manufacturer of Seamless Pipes and Tubes in Pakistan. Over a

period of time Huffaz has captured a tremendous market share. The company has on its pool all

renowned companies/industries that clearly give the company the edge over competitors. Besides

meeting the requirements of local market the company has exported seamless Pipes and Tubes to

USA, Germany, Australia, West Indies, Singapore, Kuwait, Saudi Arabia, UAE, Syria, Iran,

Bangladesh, Srilanka and Afghanistan. Huffaz believe in high quality product and assurance at

every stage from sourcing raw materials to delivery of finished products. To ensure commitment to

quality, health, safety and environment is reflected in our compliance with international standards

such as ISO 9001:2000, API 5L, API 5CT, ISO 14001:2004, OHSAS 18001:1999 and IIP

(investor in people) which makes Huffaz specialized in making top quality products as per the

customer requirement and thereby ensuring innovation, reliability and component technical

services for the end users.

The company pay great attention on the quality of the steel pipe, the way of inspection is

advanced, have the online and offline ultrasonic test, steel flat head chamfering machine,

hydraulic test, as well as the central of test parent metal chemical composition and mechanical

properties and so on, the company has a strictly specified quality assurance system and has got

the certificate of ISO9001-2000 for international quality management system and API 5L

Certificate and API 5CT Certificate granted by American Petroleum institute to use the API

Monogram on the longitudinally welded pipe and spirally submerged are welded pipe. The

company not only has confirmed a better reputation in its high quality in the domestic market, but

also the products have been exported to lots of countries and regions, such as U.S.A., Canada,

Australia, Japan, Iran, United Arab Emirates, Malaysia, Thailand, South Korea, Singapore, etc.

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Apply to oil, natural gas, shipbuilding, chemical industry, environmental protection, boiler, water

conservancy, electricity industry, the steel structure, construction and other industries.

The company can take the single and double steel pipe Fusion Bonded Epoxy(FBE), double-layer

polyethylene (2PE) and three layers of polyethylene(3PE), double-layer polypropylene(2pp),andthree layers of polyethylene propylene(3PP),coal tar epoxy anticorrosive paint anti-corrosion

engineering and IPNB710 outer pipe anti-corrosion coating polymer preservation, cement mortar

pipe lining anti-corrosion and other pipeline coating structure of a variety of anti-corrosion

pipeline corrosion engineering, and the implementation of DIN30670, DIN30671, SY/T4013-

2002, SY/T0315-97 standards. Our company can also undertake a variety of pipe fittings

business processing and procurement. Customers apply for inspection of export traders, export

tax rebates. We sincerely hope that establish long-term relations of cooperation with you, mutual

benefit and common development!

Our company keeps the principle of integrity-based, customer first. Thank new and old customers

by the best quality, lowest price, the most perfect after-sales service!

The pipe-rolling plants advantageous geographical location makes it possible to ship its products

rapidly and deliver them to any destination in Pakistan. Delivery of pipe products by sea via the

port of Aktau helps KSP Steel to enter markets of the Caspian countries. Proximity to the Russian

border opens up markets of Central and Eastern Siberia. At the same time, a well-developed

transportation system allows the company to export its steel seamless pipes to any place in the

world.

The companys key competitive advantage and its trademark is the absolute quality of seamless

pipes that meets the highest international standards. This has been achieved du to introduction of

the unique equipment and new methods of quality control and test of finished products. Modern

pipe rolling equipment, a strong research base and highly qualified staff enable the KSP Steel

brand pipes to compete with products of leading companies in the world.

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Management Structure

Product & Services

Pipe Flanges and Fittings for Pipe Lines, Boilers & Heat Exchanges.

Chain Sprocket, Gear and Worm Wheels.

Hi-tech Precision Mechanical Components.

Dies & Moulds.

Tube Bending & Intricate Fabrication.

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Machinery Components for Various Applications.

Competitors

Huffaz enjoyed as a market leader for quite a period alone but now it has a tough competitor in the

market i.e. Cangzhou Zhongshun Steel Pipe trade Co. Ltd. Chinawhich is giving it a hard time

to survive and still be a market leader.

Marketing

As Huffaz is a B2B company so it does not need to use heavy means of marketing like media.

Most of their marketing is done in business journals, magazines, yellow pages. Besides this

they also have dealers in different parts of the country who also become a mean of

advertisement for them through their positive word of mouth.

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Internship at Huffaz

During my three months as an internee in I Mr. Awais Idrees worked as Internee marketer in

Huffaz Enterprise.

In summer 2010 I started searching for an internship. Marketing is my personal field of interest, as

I am good in interacting with people and my convincing power is also not that speculative. I joined

Huffaz as an internee and they offered me an internship for three months. On my first day as an

internee, I came to know that there was no proper department of marketing over there as they were

doing B2B marketing and I was more of interested in B2C marketing. But I thought of taking up

the challenge of B2B marketing and it was quite an experience. I came to know a lot of things

which I might not have learnt in the B2C marketing. It was very much of a learning experience forme.

Working for Huffaz was a unique opportunity to become familiar with an extremely dynamic

environment and discover new things every day. The tasks are both diverse and motivational. Its

important to be a team player in the field of Revenue Management, because the work involves

collaborating intensively with other departments. My work also allows me to establish interesting

contacts with various professionals from the tourist industry, both at Huffaz itself and also at

companies including Edelweiss Air and other tour operators.

Trainees readiness to assume responsibility and work with independence and commitment ensures

that they make an active contribution to the design of our ground product, also providing

significant support in the execution of new product ideas. In addition to everyday administrative

tasks, they offer trainees to assume and implement autonomous projects, in order to promote their

conceptual skills and to help them put the theoretical know-how into practice. Furthermore, they

give trainees an insight into our many interfaces. "Must-have" qualities include a flexible, open

attitude and sufficient motivation to work well in a team."

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It should be obvious that youre a fan of the company, and the interviewer should sense

immediately that you really want to make a contribution. I have learned a great deal

in the last three months and am aiming for a permanent job.

When I joined Huffaz till the four weeks, I was just observing the atmosphere of the organization

with the assistant manager GM and used to observe how they are working and what actually there

task is.

In the second month of internship, they used to call me in every meeting of theirs so that I can

understand what is actually going around. I started learning different tactics like how to give a

demo of the product, how to convince a person to be on your side and how to tackle variant

business class people and after the completion of second month the assistant manager wasimpressed enough that he told me that I will be having opportunity to go to market and giving

demos to new customers.

In the end of second month it was bit tough as the assistant manager told me that company will

assign me projects like meeting with a business client, giving product demos to new

customers and making new clients too I was on it now. This was tough in a way that this

thing was only read by us in books but we never were able to apply it in real and I got this

opportunity to apply those skills of mine practically which was an entire different

experience from what we have read.

In the last month, I was able to gift Huffaz by winning them new business clients and also

providing them new projects from Safa Builders, Nascom, Wullar Engineering and Mava

which was quite an achievement for me. I was pretty much appreciated for the job that I

had done for them.

To wind it up, I at first thought that it will be a boring and tiresome job to do but within a span of

one week I started to enjoy it. I taught a lot of things that what happens in the real

business world and how to handle different situations and problems if arose. Huffaz

Enterprise gave me this platform for being an internee with them and I am very much

thankful to them that they trusted on me. They polished my skills to the best of their

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efforts and I to some extent shone of their exertions. It was a learning experience and I

tried my best of expertise to avail this opportunity to the fullest of my endeavors.

Organizational Analysis:

Mission

To emerge as a leader among the responsible corporate citizens, benefiting all its

stakeholders through innovation in its products and services

Vision

To maintain its position as leader in providing seamless pipes and tubes and engineering

goods and services in local market.

To explore export market and get benefit of competitive advantage of its internationally

recognized products.

To introduce and adopt best practices within the company to achieve its objectives.

To maintain high standard and quality of its products while bringing cost effectiveness.

To provide adequate return to its investors.

To maintain congenial relationship with all of its stakeholders particularly employees,

customers and suppliers.

To establish and maintain safe, healthy and environment-friendly systems

Products

Pipe Flanges and Fittings for Pipe Lines, Boilers & Heat Exchanges.

Chain Sprocket, Gear and Worm Wheels.

Hi-tech Precision Mechanical Components.

Dies & Moulds.

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Tube Bending & Intricate Fabrication.

Aims of Marketing Department

Marketing involves a range of processes concerned with finding out what consumers want,

and then providing it for them. This involves four key elements, which are referred

to as the 4P's (the marketing mix). A useful starting point therefore is to carry out

market research to find out about customer requirements in relation to the 4Ps.

There are two main types ofmarket research; Quantitative research involves collecting a lot of

information by using techniques such as questionnaires and other forms of

survey. Qualitative research involves working with smaller samples of consumers, often asking

them to discuss products and services while researchers take notes about what they have to say.

The marketing department will usually combine both forms of research.

The marketing department will seek to make sure that the company has a marketing focus in

everything that it does. It will work very closely with production to make sure that new and

existing product development is tied in closely with the needs and expectations of customers.

Modern market focused organizations will seek to find out what their customers want. For

example, financial service organizations will want to find out about what sort of accounts

customers want to open and the standard of service they expect to get. Retailers like Argos and

Home base will seek to find out about customer preferences for store layouts and the range of

goods on offer. Airlines will find out about the levels of comfort that customers desire and the

special treatment that they prefer to receive.

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A useful definition of marketing is the anticipation and identification ofcustomer needs and

requirements so as to be able to meet them, make a profit or achieve other key organizational

objectives.

Huffaz is in the B2B industry so as far as marketing is concerned they dont believe in doing

intense marketing campaigns, because they dont have a large target audience. In B2B the

customers are few & well known, so according to Huffaz there is no need to do marketing of their

products & services.

Mostly they participate in different tenders to get projects, other than that their existing clients can

also spread a positive word of mouth about them.

For understanding the current market they do market search. Good market research and analysis

reduces the risk of making the wrong decision. So, whether they wish to launch a new product,

extend an established brand, plan market diversification or simply assess a current situation or

trend, Business Advantage will provide the solutions.

Technological Knowhow

Huffaz Seamless Pipes - our steel business - is responsible for the manufacture and sale of Huffaz

seamless products and for associated prefabrication, logistics and storage services. The main

focuses in the steel business are to develop and expand the special steel product business and

distribution network, and to strengthen the market position in the Nordic countries and Baltic

States.

In special steel products, Huffaz Seamless Pipes has both strong technological know-how and

modern manufacturing capacity. We aim to grow the share of special steels to account for 60 per

cent of the steel business during the next few years. Europe is our core market area, although we

are also pursuing growth in the rapidly emerging markets such as China, Brazil, India and Turkey.

The growth of, for example, construction and the mining industry in these markets will accelerate

the demand for seamless pipes. We are strengthening our position in the Nordic markets by

constantly developing our processes, further improving our customer service, delivery accuracy

and the quality of our products and services throughout the supply chain. Cost-efficiency and a

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high capacity utilization rate remain high on the agenda in the steel business.

Huffaz Seamless Pipes is a technological leader in its field. We have worked hard to improve

energy efficiency and reduce emissions for a number of years. In recognition of our work on this

front, for example, the German company Oekom research AG rated Huffaz Seamless Pipes as the

best steel company with regard to social and ecological responsibility. During the past ten years,

Huffaz Seamless Pipes has developed direct quenching technology, which enables the efficient,

quality manufacture of ultra high-strength and wear-resistant steel grades. Today, Huffaz Seamless

Pipes is one of the global leaders in the use of direct quenching technology in steel production.

Internal Threats

They are top priority in terms of security concerns. The definition of internal threats is broadening.

It is no longer about the disgruntled and dissatisfied employee within the company who misuses

confidential information. Its also where users are accessing systems and data. It is fairly easy to

create a small piece of software that will attack the internal network once it is planted on any

computer system within the corporate network. Distributing the program can be done by anyone

without any special computer skills. In most cases, the person who installs the malicious software

is not aware of it.

Internal controls is defined by the Committee of Sponsoring Organizations of the Tread way

Commission, an organization made up of The American Accounting Association, American

Institute of Certified Public Accountants, Financial Executives International, Institute of Internal

Auditors and the Association for Accountants and Financial Professionals in Business. COSO

defines internal control as a process, effected by an entitys board of directors, management and

other personnel, designed to provide reasonable assurance regarding the achievement of the

following objectives: effectiveness and efficiency of operations, reliability of financial reporting

and compliance with applicable laws and regulations. This is the official definition used by theUnited States government and is applied broadly to all companies when evaluating business

practices.

An effective system of internal controls ensures safe and sound operations; the integrity of

financial records and managerial reports; the compliance with laws, regulations and supervisory

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requirements; the decreased risk of unexpected losses and damage to the companys reputation; the

adherence to internal policies and procedures; and the efficient operations and long-term

profitability goals. Evidence that a companys management organization is lacking in these

attributes can be found in various management policies and procedures.

A sign that there is a lack of internal control is the absence of specific reporting procedures that

track actual performance against budgets, forecasts and prior period performance. These should

include independent verification of performance evaluations and reconciliation of balances.

Physical control over assets is an important aspect of internal control. A lack of physical control is

evidenced by financial and other sensitive records residing in unsecured areas, failing to protect

computer applications and databases from unrestricted or unauthorized access, and the failure to

secure property in locked facilities.

An effective system of internal control must include a separation of duties among employees. An

employee who has the responsibility of approving transactions must not be the one responsible to

record the transaction and maintain the custody of assets. Also, when employees do not adhere to

vacation schedules and periodic rotation of duties, especially employees in sensitive positions, it

could be a sign that there is an increased opportunity to perpetuate and conceal errors, irregularities

or wrongdoing.

Internal control systems must be monitored on an ongoing basis to ensure that the systems are

relevant and effective in addressing new risks. When reviews of internal controls are not evaluated

periodically through an independent audit or separate risk management group, this is a sign that

internal controls are inadequate. Not only must the evaluations be performed independently from

the operating groups, but the findings of these periodic evaluations must be reported to the

appropriate people with all serious matters brought to the attention of top management.

Internal control systems are most effective when they are integrated into the infrastructure of

business management procedures. Controls that are implemented as an adjunct process are not

sufficient to avoid potential noncompliance of regulations, provide adequate risk protection and

ensure the soundness of business practices.

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Outside Threats

External threats are mixed threats that combine multiple characteristics such as worm, virus, spam

and denial of service (DoS). Everyday, hundreds of new ways are discovered by intruders and

hackers. There are more than 30,000 hacking-oriented Web sites, so it no longer needs a guru tohack a site.

Here are some of the common external threats.

DoS: An attacker may try to flood the system with a large number of messages, causing a

system overload and possibly leading to a denial of service situation where users are unable

to access the service.

Intercept messages: An attacker may intercept and read the content of messages (includingthe message origin and final destination, arrival and departure order and time) exchanged

by users.

Viruses and worms: These originate from outside sources, either targeted at the company or

randomly spread on the network through users or the Internet. It leads to situations such as

Web site defacement, and nasty viruses and worms that tunnel their way into a network and

destroy or alter data and applications, and monopolize system resources by duplicating and

spreading themselves.

System disruption: Damage or destruction of physical environment due to fire, political

violence and earthquakes.

Huffaz is the pioneers in bringing Seamless pipe to Pakistan in 2008 and they were facing no

competition in high pressure fitting till 1999, they were the early entrants, hence relishing the

market and high profit margins at that time. Now they had some of direct and indirect competitors

which include:

Zhongshun Steel Pipe Trade Co., Ltd China.(competitor in Seamless steel pipe)

Mughal and Anwar Corporation. (competitors in high pressure fitting)

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Identification of Main Problem

Huffaz is not emphasizing on advertising. But current situation of business is different, in

order to capture a market, advertising in very important, as the Indian Company Accenture

is doing.

Huffaz has a very small setup in Rawalpindi and the work environment is not very good as

it should be.

Huffaz is focusing on projects; they find different projects of companies and work on them.

They are not focusing on developing their own products which they can sell to B2C or

B2B, which is a major drawback.

Recommendations

Some of the things that Huffaz should focus on are:

They should create a good working environment & make a good setup in Rawalpindi.

Necessary Advertising should be done.

New products should be developed to capture market as competition is increasing in the

market.

They should develop a dynamic website of their company.

Employees should be properly compensated for their work especially during the overtime

period and should not be forced but instead should be motivated.

Mostly the employees are forced to give over time and are not properly compensated for

their, over time work.

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Easily compile metrics and provide cross-functional insight that considers the entire

lifecycle of a transportation order and measures the performance of business partners.

Readily assess how the logistics organization is executing against KPIs

Share a real-time snapshot of performance trends with internal and external partners

Quickly create new reports and metrics without involving IT resources

Proactively uncover opportunities to adjust plans and fix execution problems in real time

Leverage all gathered information to implement continuous-improvement programs

With a real-time view into critical supply chain information such as carrier performance, freight

run rate and shipment status available at the touch of a button, companies can better manage their

logistics function and achieve quantifiable results. And, by sharing this information across the

logistics network, collaborating internally and externally, as well as effectively communicating

with logistics-service providers and suppliers, companies can better manage the entire supply chain

to help lower transportation costs, increase customer-service levels and positively impact bottom-

line results.

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Learning Outcomes

Being an internee at Huffaz was good opportunity for me to learn things that in real world how

actually things work and how to deal with the people. More I learnt to demonstrate the ability tocommunicate effectively and professionally with staff members, clients and peers.

From my first meeting, Mr.Saleem Mehmood was very open about wanting to educate me on what

I was interested in; what are the ins and outs of Marketing or the vitality of handling the clients. I

was also given the opportunity to participate in projects relating to each of Final Pieces diverse

and exciting clients which enabled me to understand, not only WHO the target audience was but

HOW to reach them. In fact, I now have a wide variety of communication and handling skills to

provide to future employers. I have also learnt to establish professionalism in all rotations andassigned responsibilities that might be assigned to me in the near future. My management and

leadership skills have also been polished as they also apply to human and other resources.

The relationship between work, time and pay is rarely understood by us students. A record of our

time helps us in thinking about how long would it take to develop a project as well as the values of

your efforts. And this was one very major thing that I learnt.

This gave me an opportunity to have a better understanding of the whole purchasing cycle. During

the time, I had a chance to visit various factories. They were large in scale and equipped with

advanced technology. I could see the flow of production, it really widened my horizon because all

the staff members in the marketing were quiet friendly and they taught me lot of knowledge

including sourcing goods through the Internet, contacting the suppliers, requesting for quotations

as well as filing of documents in a systematic order.

I gained a lot like I realized the importance of flexibility while working under the real business

environment.

I am now able to predict the outcome of a certain situation and in addition come up with some

subjective responses to arising queries and problems. Moreover, I have ascertained to apply critical

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thinking skills in problem identification and data analysis and also in recognizing the implications

of decisions. I have also developed this skill of selecting and integrating from various sources

including print resources, community resources, and personally collected data, to answer the

questions chosen.

My major courses of marketing helped me to quite an extent to understand the real market life.

Things I had read in books and which I had applied on projects that used to be assigned to us by

our instructors were quite different from that of the real market projects. Those real life projects

were pretty much a good exposure and learning process. Over there at internship one is working in

an adult environment and one has to strive to achieve work habits that employers seek. I tried my

level best to work hard for it and had somewhat achieved it. I have learnt how to work with others

and in different scenarios.

Through the internship I broadened my views and improved my communication skills. Besides, I

found that having flexible mind and attitude were very important in the business world. It was

much different from the study. The practical working experience, on-the-job training not only

broadens my horizon, but also trains my interpersonal skills and communication skills. I believe

that such experiences and skills are valuable to my future career.

I have taken full advantage of this internship experience and had learnt as much as possible about

how an organization functions and have quite understood the culture in which business meetings

take place.

Wrapping up, everything I set out to accomplishment with this internship, I did. But it was only

through the hands-on experience and guidance provided to me by Mr. Saleem Mehmood my

supervisor. To conclude, I would say that it was tiresome job but at the same time a learning and

skill enlightening experience too.

Bibliography

www.huffaz.com

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www.huffaz.com.pk/AnnualReport2010.pdf

Huffaz Company Booklet

www.google.com

www.economic pakistan.wordpress.com

http://www.thetimes100.co.uk/theory/theory--aims-marketing-department--

181.php#ixzz1aTJrQYP5

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