painting a vision for your product
TRANSCRIPT
SHERIF MANSOUR • PRODUCT GUY • @SHERIFMANSOUR
Painting a vision for your product
ConfluenceConfluence Questions Team Calendars Cross-product Atlassian Platform
33
Team formation
Goal settingResearch
Problem definition
Concept exploration and narrowing
Vision production
Vision communication
44
Team formation
Goal settingResearch
Problem definition
Concept exploration and narrowing
Vision production
Vision communication
gv.com/sprint
Top 3 tipsfor painting a vision
66
Team formation
Goal settingResearch
Problem definition
Concept exploration and narrowing
Vision production
Vision communication
Ask a questionTIP#1
What are you trying to answer?
Within a timeframewhat might…?
#1 Ask a question
1Y 3Y 10Y
Realistic Don’t bother
What might a unified Atlassian product offering look like by 2018?“ How might customers connect with each other by 2020?
#1 Ask a question > Examples
#1 Ask a question › Benefits
Focus team
Inform testing (playback)
Define success
1010
Team formation
Goal settingResearch
Problem definition
Concept exploration and narrowing
Vision production
Vision communication
Definition of doneTIP#2
Define when the project is done.Define when a concept is “good enough”.
#2 Definition of done
51% aligned….“ …directionally correct… received stakeholder approval
#2 Definition of done › Examples
What are we doing?Why are we doing it?How do we measure success?Possible solutionsWhat we already know?What we need to answer?
Our “wall of stress”. Vision video done definition:
* Story* Content* Visuals* Animation
StoryContentVisuals
Animation
Each act and scene
#2 Definition of done › Why
Shared understanding (e.g. What’s the role of validation in vision projects?)
Level discussions appropriately
Know when to move on
1919
Team formation
Goal settingResearch
Problem definition
Concept exploration and narrowing
Vision production
Vision communication
Over-communicate TIP#3
Communication of a vision doesn’t mean it’s understood.
#3 Over-communicate
What I think
What I can put into words
What I say to people
#3 Over-communicate
What people actually understand
Source: Arcfly
#3 Over-communicate › How
Start with a communication plan
Brainstorm tactics (e.g blogging, video, emails, focus groups, “visual tours”, surveys…)
Tie back to measure of successWhat take-aways do you want people to have?
Talk to people
Test communication activities to see if they’re successful.
#3 Over-communicate
#1 Ask a question What by when?
#2 Definition of done When is the project done? When is a concept done?
#3 Over-communicate Communication plan, tactics and measure of success
THANKS! @SHERIFMANSOUR
Tips for painting a vision