from vision to product

Stefano Leli

From Vision To Product

Giulio Roggero

Workshop

About Us

Stefano Leli [email protected]

Giulio Roggero [email protected]

@sleli @giulioroggero

Lean Agile Coac

h

Trainer

Software Developer Speaker

Many projects fail for a lack of shared vision due to poor communica:on among peoples involved in the project. A good crea:on and refinement of the product backlog can be achived only if all the people well knows what they have to do (common vision). Roman Pichler, in a post originally wriDen in Jul 16 2012, has proposed a really interes:ng approach: use canvas to create and share product vision and product backlog crea:on and refinement. We used this approach for a while with cool results. These slides are an introduc:on of the tool. You can use these under Crea:ve Commons ADribu:on-‐ShareAlike 3.0 Unported License.

Please send us feedbacks to correct and improve it!

Introduc:on

Product Idea

Product Vision board

Business Model / Lean Canvas

Product Canvas Capture and validate ini:al assump:on

Capture and validate Business Model

Capture and validate Product features

Canvas as tools to sharing vision and create the backlog

Vision Statement

Target Group Needs Product Business Value

Write in one sentence the aim of the product

What are the needs that this product will sa4sfy?

List of main features of the product

What are the values that this product will generate for the company? Values can be profit, market share, cost saving, improve KPIs and so on..

Barriers Impediments to sa4sfy these needs

Impediments to reach these values

Who is out?

List eventually who is not the target

Barriers

List people who are the target of the product. People may be cutsomers, end-‐users, internal users … all stakeholders that will are impacted by the product. Use roles to iden4fy them

Product Vision Board – Ini:al assump:ons

Who helps you

What you do

How you help

How you interact

Who you help

Who you are & What you have

How they know you & how you

deliver

What you give What you get

Business Model Canvas – Capture the business Customer Relationship

Partners Key Activities Value Proposition

Customers

Channels Key Resources

Revenue Stream Cost Drives

Partners Key Activities

Key Resources

Cost Drivers

Who helps you

What you do

How you help

How you interact

Who you help



deliver



Value Proposition

Customers

Channels

Revenue Stream

Value Delivery

Partners Key Activities

Key Resources

Cost Drivers

Who helps you

What you do

How you help

How you interact

Who you help



deliver




Customers


Revenue Stream Cost Drivers

Value Genera4on

Value Delivery

Who helps you

What you do

How you help

How you interact

Who you help



deliver




Customers



Value Genera4on

Profit

Value Delivery

Vision Statement

Personas How personas live the product User stories

Write in one sentence the aim of the product

Describe how the various personas interact with the product sa4sfying their needs.

Detailed features of the product backlog

epics High level main features of the product

Name Product or Service name

name backgrou

nd

need

s

name backgrou

nd

need

s

name backgrou

nd

need

s

Ac:on 1 Ac:on 2

Ac:on 3

Ac:on 1 Ac:on 2

Ac:on 3

constraints External constraints

design

Product Canvas – Create the product backlog

Product Canvas Insights from User feedbacks

Product increment

or MVP

ON THE BASE OF THE PRODUCT CANVAS A CONTIUNUOUS LEARNING CYCLE LIVE.

A Real Case Amazon

Il piu’ grande online store al mondo

Comprare online libri e altri beni Risparmiare Avere una scelta completa Conoscere i pareri di chi ha comprato la stessa cosa Comprare senza recarsi in negozio

Scheda libri e altri beni Ricerca Recensioni Carrello e acquisto on-‐line

Vendere mol4 libri (e altri beni) in tuUo il mondo Eliminare i cos4 fissi dei negozi

Consumatori in tuUo il mondo con connessione a Internet e Carta di Credito

Product Vision Board – Amazon 2005

Vision Statement


Business Model Canvas – Amazon 2005

Problema: bassa marginalità

Beni di basso valore (libri, CD, DVD e altro) Una gamma di prodoW molto vasta

Motore di raccomandazione in base al profilo e alle scelte faUe

amazon.com Affilia4

Mercato mondiale consumer

Marke4ng Tecnologia e Contenu4 Processo evasione ordini

InfrastruUura IT e SW Processo globale di evasione ordini

Evasione ordini Manutenzione IT e sviluppo SW

Partner per la logis4ca Affilia4

Margini sulle vendite

Customer Relationship


Customers




Beni di basso valore (libri, CD, DVD e altro) Una gamma di prodoW molto vasta


amazon.com Affilia4

Mercato mondiale consumer


Infrastru)ura IT e SW Processo globale di evasione ordini



Margini sulle vendite

Opportunità: sfruDare l’infrastruDura IT soDo-‐u:lizzata



Customers




Soluzione: AWS

Beni di basso valore (libri, CD, DVD e altro) Una gamma di prodoW molto vasta AWS: S3, EC2 …


amazon.com Affilia4 APIs

Mercato mondiale consumer Sviluppatori e aziende

Margini sulle vendite Tariffe uAlizzo AWS a consumo


Infrastru)ura IT e SW Processo globale di evasione ordini





Customers



Cloud services for your pla[orms

Storie deUagliate

Dashboard Account EC2 S3 Route53 …

Amazon AWS

Alex develope

r

Testare

Anna

CTO

Ges:re i

picchi

Nuova Macchina Configura

Start

Regole di autoscaling Configura

Monitora

Product Canvas – Esempio AWS

Servizio 24h X 7

Vision Statement


epics

Name

constraints

design

REAL EXAMPLES ON WHITE BOARD

PRODUCT CANVAS DURING “AGILE: THE BOARD GAME” SESSION

… AND THE FINAL RESULT

OTHER EXAMPLES DURING THE GAME…

Workshop -‐ The Car Sharing App

Move across the city

without own a car

Pagare solo per l’u4lizzo Vedere dov’è l’auto

più vicina rispeUo alla posizione aUuale

Creare un nuovo mercato

Persone senza patente

Abitan4 delle ciUà

Exercise: Product Vision Board

Mobilità ciUadina individuale senza la proprietà di automezzi Vision Statement


Who is out?

Exercise: Business Model Canvas

Amministrazione delle ciUà

Abitan4 delle ciUà

Ges4one delle FloUe

Mobile App

Iscrizione una tantum

Ges4one della floUa

FloUa di Smart



Customers



Mobilità ciUadina individuale senza la proprietà di automezzi

Ricerca auto

Pagamento

The Car Sharing App

Anna

3o anni Single Maniaca shopping

Spostarsi velocemente in ciDà No Parking problem

Product Canvas

Vision Statement


epics

Name

constraints

design

A Possible Solution

Muoversi velocemente in ciUà Pagare solo per l’u4lizzo Non andare a ri4rare l’auto presso la società di noleggio Non preoccuparsi di nulla se non guidare e spostarsi

Vedere dov’è l’auto più vicina rispeUo alla posizione aUuale

Prenotare l’auto Conoscere lo stato dell’auto e il livello di benzina Pagamento del noleggio rispeUo a quanto effeWvamente u4lizzato

Ridurre i cos4 di ges4one del noleggio Aumentare l’u4lizzo del parco autoveUure Creare un nuovo mercato

Persone senza patente

Abitan4 delle ciUà

Product Vision Board

Mobilità ciUadina individuale senza la proprietà di automezzi Vision Statement


Who is out?

Business Model Canvas

Amministrazione delle ciUà

Abitan4 delle ciUà

Ges4one delle FloUe

Ges4one Telema4ca

Pulizia


Mobile App

Sito Web

Negozi Proprietari

Iscrizione una tantum

Customer care 24h

Tariffazione effeWvo u4lizzo (0,29€ /min – 14,90€/h – 59€/gg)

Social Network

Ges4one della floUa

Ges4one dei sistemi

Team di servizio

Sistemi telema4ci

FloUa di Smart



Customers



Registrazione

Ricerca auto

Stato auto

Prenotazione

Pagamento

Manutenzione

The Car Sharing App

Prenota Ri:ra

Paga

Alert Controllo

Riparazione

Opera4vità h24

Anna

3o anni Single Maniaca shopping

Spostarsi velocemente in ciDà No Parking problem

Jean

35 anni Lavoratore Membro team ma-‐ nutenzione

Risolvere problemi rapidamente

Product Canvas


Vision Statement

Personas How personas live the product

epics

Name

constraints

design

This is not the end …

… is just the begin of your journey! Canvas is not only a board; Agile is not only Vision. Be curios, respect people and improve, always!

Credits

h"p://www.agilereloaded.it

Work inspired by great slides and posts wriDen by Roman Pichler work h"p://www.romanpichler.com/blog/agile-‐product-‐innova<on/the-‐product-‐vision-‐board Graphics elements by Emanuele Mantovani -‐ hDp://emanuelemantovani.com/

Stefano Leli [email protected] @sleli stefanoleli

raist81

Giulio Roggero [email protected] @ giulioroggero giulioroggero

GiulioRoggero

h"p://www.agilereloaded.it

from vision to product

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