p4 trends, hacks and apps
DESCRIPTION
Presentation for P4 medicine scholars at The Ohio State University. Special thanks to Rock Health and Startup Health for their tasty data and everyone involved in the quantified self movement!!P4 medicine is- predict- prevent- personalized- participatoryTRANSCRIPT
TRENDS, HACKS AND APPSSHOP TALKS - DAN ROCKWELL - TECHNOLOGY COMMERCIALIZATION
P4July 6th. 2012 - P4 Scholars Talk - The Ohio State University
Dan Rockwell
twitter: @floozyspeak
contact: [email protected]
Software Prototyping / Startups
11 years working in user experience- Lextant
5 years in startup software prototyping- Big Kitty Labs
5 months- OSU Technology Commercialization
trends, quantified self, data and building stuff
WHAT HAPPENED
better and cheap sensor technology
mobile computers (yeah your phone)
everything has data (big data)
barriers to make software are gone
curious people
a ton of experimentation
THE RESULTS
Quantified Self Movement
Mobile Health App Explosion
Disrupt because you can, Startup Health
QUANTIFIED SELF
Data Tracking
Empowerment Behavior Modification
Engagement
DATA IS COOL
505 tools
quantifiedself.com
Participate in Quantified Self
Leverage everything, big data, cheap sensors, and track it all: blood sugar, sleep, diet, mood, fitness, stress... you name it. Embody that experiment: iphone app, web, physical device, process, game.
figure out what data you want to
track
build that experiement
collect data
tweak for engagement
ponder ROI
share the experiment
repeat
build a biz
recognize opportunity
APPS
APPs are about making the patient part of the process.
Engage, inform, empower, play, social, viral, game like.
Pros: an engaging touch point
Cons: bias, 14% of baby boomers have an iphone, 36% of x gen have one, but we’re all trending positive
if you want engagement, you need apps
APPS ARE COOL
Participate in Apps
Enabling yourself in quantified self is one thing, designing an engagement for a patient is another.
figure out what data you want to
track
figure out what you want your patient to do
collect data
share data with patient
build a biz
recognize opportunity
build the app
darkness looms
STARTUP HEALTH
WHO’s down for a little disruption?
investment, is clearly interested- what
about patients?
health care startups are on fire
Buisness to Business leading the charge,
Buisness to Docs not so much (legacy
barriers?)
trends on what’s getting investment?
physican tools
data plays & infrastructure
insurance
apps
Participate in Startup Health
Disruption is happening on all sides of health care: practice, infrastructure, analysis, process, billing, insurance, tools, technology, research, collaboration, patient care, death...
isolate and leverage what you
want to disrupt
build the experiment
build the startup
recognize opportunity
infrastructureanalysis
medicaretools
collect data
tell the story
refine
observe
GET INVOLVED
WHAT CAN I DO?
observe and note
focus your opportunity radar
look for data
find any (big or small) problems
dream solutions
enable TCO + OSU to help you prototype
test test test
win
HOMEWORK
try a quantified self related product
design a quantified self experiement
follow startup health related trends
start thinking about where all this goes next
BONUS HOMEWORK
TallyZoo WaveSense gottafeeling lifelapse fitocracy
Zombies, Run Leap Lose It iTriage P90X
QUESTIONS?THANK YOU - DAN ROCKWELL