seo hacks & apps

48
SEO hacks & apps @tomcritchlow www.distilled.net

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My presentation at Expon 2011 in Sao Paulo. Anyone interested in my talk should check out the "importxml guide" here: http://www.distilled.net/blog/distilled/guide-to-google-docs-importxml/

TRANSCRIPT

Page 1: SEO Hacks & Apps

SEO hacks & [email protected]

Page 2: SEO Hacks & Apps

How To Deliver Documents

Why hack?

Page 3: SEO Hacks & Apps

The world of startups is so unpredictable that you need to be able to modify your dreams on the fly

Paul Graham

http://www.paulgraham.com/founders.html

Page 4: SEO Hacks & Apps

The world of startups SEO is so unpredictable that you need to be able to modify your dreams on the fly

Tom Critchlow Paul Graham

Page 5: SEO Hacks & Apps

Just Do It

Page 6: SEO Hacks & Apps

We thought that the most important quality would be intelligence. But as long as you're over a certain threshold of intelligence, what matters most is determination. 

Paul Graham

Page 7: SEO Hacks & Apps

4 Weeks Is All It Takes

Page 8: SEO Hacks & Apps

Hacks are agile, not powerful.

http://www.flickr.com/photos/jenny-pics/5936084413/

Page 9: SEO Hacks & Apps

How To Deliver Documents

Inspiration

Page 10: SEO Hacks & Apps

YouTube Ranking Data

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Google Local Research

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How many KWs have image results?

Page 13: SEO Hacks & Apps

Track +1s by URL:http://dis.tl/bulkplusone

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http://dis.tl/ehow-scraper

Page 15: SEO Hacks & Apps

Social Content Analysis

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Social Data

Page 17: SEO Hacks & Apps

How To Deliver Documents

Your first hack: Google Docs

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Unstructured data

Page 19: SEO Hacks & Apps

Getting Started =importxml()

Google “importxml guide”

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A Little Bit of HTML

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Mmmm. Data!

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Introducing Google Scripts

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Now for the magic…

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How To Deliver Documents

Your second hack: Google Appengine

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Deploy Code With One Click

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A website I made in 30 mins

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Bulk SEO Metrics Lookup

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Backlink Scraper:http://dis.tl/link-scraper

Page 29: SEO Hacks & Apps

How To Deliver Documents

Other Options

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Mozenda.com - No Technical Knowledge Needed

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Smarsheet.com

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How To Deliver Documents

API Gallery

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Alchemy API – all things text related

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Topsy API – all things twitter related

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Topsy API also does histograms

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Authority Labs API – Bulk Rank Checking

Page 39: SEO Hacks & Apps

Google Analytics API

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Bonus: GA API -> Google Docshttp://www.automateanalytics.com/2010/04/google-analytics-data-to-google-docs.html

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http://graph.facebook.com

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BuiltWith API

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SEMRUSH – Bonus BR Language Support

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SEOmoz Link Data API

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http://dis.tl/seomozgdocs

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Programmeableweb: search engine for APIs

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The Sky Is The Limit

http://www.flickr.com/photos/dougklembara/3650026554/

Page 48: SEO Hacks & Apps

Tom Critchlow

VP Operations NYC

www.distilled.net

[email protected]

@tomcritchlow

Fiercely curious. Passionate about learning. Email me!