owned media doctrinechapter one h 5 aÿg8g4g gwgogug1g0aÿg" 8g fÖfég ·fÝfÜ 3ÿ pf¹ fíg...
TRANSCRIPT
![Page 1: Owned Media DoctrineCHAPTER ONE H 5 AÿG8G4G GWGoGUG1G0AÿG" 8G FÖFéG ·FÝFÜ 3ÿ pF¹ FíG FíG F¸G8G4G GWGoGUG1G0FóFöH G8G4G GWGoGUG1G0H Owned MediaH Fø 4 FéG G4G5GdGlG:GFG](https://reader035.vdocuments.us/reader035/viewer/2022071608/61471340f4263007b13595fc/html5/thumbnails/1.jpg)
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Owned MediaDoctrine
Ver.1.02
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TABLE OF CONTENTS
WordPress
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SNS
Facebook Instagram
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CHAPTER ONE
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Owned Media
Owned Media:
Facebook Youtube
LINE Facebook Twitter Youtube
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Owned Media Paid Media
Earned Media
SNS
7
Owned Media
Paid Media
Earned Media
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Owned Media ...
Content Hub
Content Marketing Hub
Your content hub is the home of your content marketing efforts.
A content marketing hub is a brand-owned, digital destination, where brands act
like publishers.
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CHAPTER TWO
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Youtube
3
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PPC Google
1
Owned Media
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YES
SNS
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Owned Media
SEO
M A
Owned Media
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PDCA
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CHAPTER THREE
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JUNICHI
68
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web EC
Wordpress
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WordPress
CHAPTER FOUR
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WordPress
WordPress
W3Techs 25 WordPress
WordPress
5
2017 8 51600
22
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3
The New York Times
WordPress
WordPress
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CMS HP 57.4
4 6
WordPress
60 WordPress
Udemy
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CHAPTER FIVE
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1.Physiological needs 2.Safety needs 3.Belongingness
Love need ( ) 4.Esteem needs
5.Self-actualization
1 1
1 5
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Q A
29
Yahoo! Q A
Yahoo!
https://chiebukuro.yahoo.co.jp/
OK WAVE
https://okwave.jp/
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SSL not provided
Google Search Console
5
30
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Content Marketing Institute
Content marketing is a strategic marketing approach focused on
creating and distributing valuable, relevant, and consistent content to
attract and retain a clearly defined audience — and, ultimately, to
drive profitable customer action.
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The aim of marketing is to know and understand the customer so well
the product or service fits him and sells itself.
4200
1895 28
Deere & Company John Deere
The Furrow
40 150
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The Best Content Marketing Infographics on the PlanetThe Furrow Magazine JohnDeere.com
![Page 35: Owned Media DoctrineCHAPTER ONE H 5 AÿG8G4G GWGoGUG1G0AÿG" 8G FÖFéG ·FÝFÜ 3ÿ pF¹ FíG FíG F¸G8G4G GWGoGUG1G0FóFöH G8G4G GWGoGUG1G0H Owned MediaH Fø 4 FéG G4G5GdGlG:GFG](https://reader035.vdocuments.us/reader035/viewer/2022071608/61471340f4263007b13595fc/html5/thumbnails/35.jpg)
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hubspot 2012
52%
Inbound Leads Cost 61% Less Than Outbound
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•
E-book
•
Instagram Pinterest
•
Youtube Vimeo CM
•
•
•
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3
•
•
•
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1. Q&A
2.
3.
4.
5.
6.
7.
8.
9. SEO
10.
10. 10
11. 100
12.
13.
14.
15.
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16.
17.
18.
19.Facebook
20.
21.
22. SNS
23.
24.
25.
26. PDF
27. eBook
28. 101 list
29.
30.SNS
31. URL
32.
33.
34. URL
35.
39
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CHAPTER SIX
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SEO
SNS
SEO SNS
41
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LIG LIG
https://liginc.co.jp/
Web LIG
2015 7 600 PV
2014 5
LIG 7
LIG 7
43
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TABI LABO
http://tabi-labo.com/
TABI LABO
7
600
44
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3 TechCrunch Japan
http://jp.techcrunch.com/
TechCrunch Japan
TechCrunch Japan
Facebook Twitter
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http://www.skincare-univ.com/
Beauty & Co.
https://www.beauty-co.jp/
- LIFE
https://www.raycop.co.jp/life/
CARRER HACK
http://careerhack.en-japan.com/
type
http://type.jp/et/feature/
https://www.mwed.jp/
http://gaiax-socialmedialab.jp/
SEO HACKS
https://www.seohacks.net/blog/
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CHAPTER SEVEN
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16
WordPress
Facebook Twitter SNS
Ebook
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