farmer owned-

RATE CARDS - STATISTICS - SPECIFICATIONS For the most up-to-date version, please consult our virtual media guide at laterre.ca/annonceurs.

FARMEROWNED-PUBLICATIONS

MEDIA GUIDE – 2018 –

laterre.ca

0

5000

10000

15000

20000

25000

30000

MEDIA GUIDE 2018 2

The only French-language agricultural weekly in North America, since 1929❱ 27,966 paid circulation

❱ 100,000 readers per issue

❱ A newsstand distribution of 1,000 copies in more than 700 locations across Quebec each week

❱ Full-page ads from only $0.07 per reader

Each of the 51 issues of La Terre de chez nous offers:❱ A team of experienced journalists

❱ In-depth analysis

❱ Thorough examination of market trends

❱ Breaking agricultural news

❱ Full coverage of weekly current affairs

1 AAM official report, June 2017

51 ISSUES PER YEAR

SUBSCRIBERS127, 966READERS PER ISSUE100, 000

The best value per advertising dollar

0

5000

10000

15000

20000

25000

30000

27,966

8,497 2

Bulletin des agriculteurs

Source: AAM official report, June 30 20172 Partial coverage overlap

Full coverage of Quebec’s agricultural market

MEDIA GUIDE 2018 3

2018 PUBLISHING SCHEDULE

BOOKING(BY 12 PM)

MATERIAL DUE(BY 3 PM ET)

PUBLISHED

December 18, 2017 December 19, 2017 January 3, 2018

December 18, 2017 January 3, 2018 January 10, 2018

January 9, 2018 January 10, 2018 January 17, 2018



January 30, 2018 January 31, 2018 February 7, 2018

February 6, 2018 February 7, 2018 February 14, 2018



February 27, 2018 February 28, 2018 March 7, 2018

March 6, 2018 March 7, 2018 March 14, 2018



March 27, 2018 March 28, 2018 April 4, 2018

April 3, 2018 April 4, 2018 April 11, 2018



April 24, 2018 April 25, 2018 May 2, 2018

May 1, 2018 May 2, 2018 May 9, 2018

May 8, 2018 May 9, 2018 May 16, 2018

May 15, 2018 May 16, 2018 May 23, 2018

May 22, 2018 May 23, 2018 May 30, 2018

May 29, 2018 May 30, 2018 June 6, 2018

June 5, 2018 June 6, 2018 June 13, 2018

June 12, 2018 June 13, 2018 June 20, 2017

June 19, 2018 June 20, 2018 June 27, 2018

BOOKING(BY 12 PM)

MATERIAL DUE(BY 3 PM)

PUBLISHED

June 26, 2018 June 27, 2018 July 4, 2018

July 3, 2018 July 4, 2018 July 11, 2018

July 10, 2018 July 11, 2018 July 18, 2018

July 17, 2018 July 18, 2018 July 25, 2018

July 24, 2018 July 25, 2018 August 1, 2018

July 31, 2018 August 1, 2018 August 8, 2018

August 7, 2018 August 8, 2018 August 15, 2018



August 28, 2018 August 29, 2018 September 5, 2018

September 4, 2018 September 5, 2018 September 12, 2018



September 25, 2018 September 26, 2018 October 3, 2018

October 2, 2018 October 3, 2018 October 10, 2018




October 30, 2018 October 31, 2018 November 7, 2018

November 6, 2018 November 7, 2018 November 14, 2018



November 27, 2018 November 28, 2018 December 5, 2018

December 4, 2018 December 5, 2018 December 12, 2018


Not published Not published December 26, 2018

Rates on page 5 and technical specifications on page 29.

Published on Wednesdays.

Booking 8 days prior to the publication date (noon ET on Tuesday).

Material due one week prior to the publication date (3 PM ET on Wednesday).

MEDIA GUIDE 2018 4

AD SIZESPAPER SIZE: 10,75" X 15"

PREMIUM POSITIONS

1/2 PAGE VERTICAL W H

inches 4.8125" 13.67"

picas 28p10.5 82p

HORIZONTAL W H

inches 9.75" 6.67"

picas 58p6 40p

1/3 PAGEVERTICAL W H

inches 4.8125" 9.11"

picas 28p10.5 54p8

SQUARE W H

inches 7.2812" 6.07"

picas 43p8.25 36p5

HORIZONTAL W H

inches 9.75" 4.42"

picas 58p6 26p6


inches 2.34" 9.08"

picas 14p0.75 54p6

SQUARE W H

inches 4.8125" 4.42"

picas 28p10.5 26p6

HORIZONTAL W H

inches 7.2812" 3.03"

picas 43p8.25 18p2


inches 2.34" 6.67"

picas 14p0,75 40p

HORIZONTAL W H

inches 4.8125" 3.25"

picas 28p10.5 19p6

DOUBLE FULL PAGE W H

inches 20.5" 13.67"

picas 123p 82p

DOUBLE 1/2 PAGEVERTICAL W H

inches 15.5625" 8.33"

picas 93p4.5 50p

HORIZONTAL W H

inches 20.5" 6.67"

picas 123p 40p


inches 2.34" 13.67"

picas 14p0.75 82p

VERTICAL W H

inches 4.8125" 6.67"

picas 28p10.5 40p

HORIZONTAL W H

inches 7.2812" 4"

picas 43p8.25 24p

HORIZONTAL W H

inches 9.75" 3.25"

picas 58p6 19p6

JUNIOR PAGEVERTICAL W H

inches 7.2812" 4"

picas 43p8.25 58p6

FULL PAGE W H

inches 9.75" 13.67"

picas 58p6 82p

BANNER LES LATERREUR

HORIZONTAL W H

inches 7.12" 1.43"

picas 42p8 8p7

PAGE À PIERRE (SOCIAL NEWS),

AND AG WEATHER FORECAST

EARLUG(PAGEÀPIERRE) W H

inches 2.34" 2.64"

picas 14p0.75 15p10

BANNER W H

inches 9.75" 1.43"

picas 58p6 8p7

MARKET REVIEWHORIZONTAL W H

inches 4.8125" 2.86"

picas 28p10.5 17p1

MEDIA GUIDE 2018 5

FULL-PAGE ADS FROM ONLY 7 CENTS PER READER

Customize your adContact us at 1-800-528-3773

FRONT PAGEEARLUG W H

inches 2.3611" 2.1667"

picas 14p2 13p

BOTTOMPAGEBOX W H

inches 3.25v 2.64"

picas 19p6 15p10

BANNER W H

inches 9.08" 1.43"

picas 54p6 8p7

Rates per unit

Net rates based on client supplied-material. Taxes not included.

Black and white pricing available; contact your sales representative.

COLOUR RATES

DISCOUNT 5% 10% 12 % 15% 20% 25% 30%

FREQUENCY

SIZE POSITION 1 to 3 4 to 8 9 to 12 13 to 15 16 to 20 21 to 26 27 to 40 41 to 52

Full page

Cover 4 (back page) $8,500 $8,075 $7,650 $7,480 $7,225 $6,800 $6,375 $5,950

Cover 2 or 3 (I.B.C.) $8,200 $7,790 $7,380 $7,2 1 6 $6,970 $6,560 $6, 1 50 $5,740

Regular page (R.O.P.) $6,600 $6,270 $5,940 $5,808 $5,6 1 0 $5,280 $4,950 $4,620

Right page guaranteed (R.H.P.)

$7,400 $7,030 $6,660 $6,5 1 2 $6,290 $5,920 $5,550 $5, 1 80

Double full page

Central spread $ 1 3,600 $ 1 2,920 $ 1 2,240 $ 1 1 ,968 $ 1 1 ,560 $ 1 0,880 $ 1 0,200 $9,520

Consecutive pages $ 1 3, 1 00 $ 1 2,445 $ 1 1 ,790 $ 1 1 ,528 $ 1 1 , 1 35 $ 1 0,480 $9,825 $9, 1 70

Double 1/2 page

Central spread $7,400 $7,030 $6,660 $6,5 1 2 $6,290 $5,920 $5,550 $5, 1 80

Consecutive pages $7, 1 00 $6,745 $6,390 $6,248 $6,035 $5,680 $5,325 $4,970

1/2 page

Regular page (R.O.P.) $3,900 $3,705 $3,5 1 0 $3,432 $3,3 1 5 $3, 1 20 $2,925 $2,730


$4,300 $4,085 $3,870 $3,784 $3,655 $3,440 $3,225 $3,0 1 0

1/4 page

Regular page (R.O.P.) $ 1 ,900 $ 1 ,805 $ 1 ,7 1 0 $ 1 ,672 $ 1 ,6 1 5 $ 1 ,520 $ 1 ,425 $ 1 ,330


$2, 1 00 $ 1 ,995 $ 1 ,890 $ 1 ,848 $ 1 ,785 $ 1 ,680 $ 1 ,575 $ 1 ,470

Junior page

Regular page (R.O.P.) $4,000 $3,800 $3,600 $3,520 $3,400 $3,200 $3,000 $2,800


$4,400 $4, 1 80 $3,960 $3,872 $3,740 $3,520 $3,300 $3,080

1/3 page

Regular page (R.O.P.) $2,300 $2, 1 85 $2,070 $2,024 $ 1 ,955 $ 1 ,840 $ 1 ,725 $ 1 ,6 1 0


$2,600 $2,470 $2,340 $2,288 $2,2 1 0 $2,080 $ 1 ,950 $ 1 ,820

1/6 page

Regular page (R.O.P.) $ 1 ,400 $ 1 ,330 $ 1 ,260 $ 1 ,232 $ 1 , 1 90 $ 1 , 1 20 $ 1 ,050 $980


$ 1 ,600 $ 1 ,520 $ 1 ,440 $ 1 ,408 $ 1 ,360 $ 1 ,280 $ 1 ,200 $ 1 , 1 20

1/8 page

Regular page (R.O.P.) $ 1 ,200 $ 1 , 1 40 $ 1 ,080 $ 1 ,056 $ 1 ,020 $960 $900 $840


$ 1 ,300 $ 1 ,235 $ 1 , 1 70 $ 1 , 1 44 $ 1 , 1 05 $ 1 ,040 $975 $9 1 0

PREMIUM POSITIONS Rates upon request

PREMIUM POSITIONS

OCTAVIUS CONUBIUM212, rue Principale, Sainte-Adèle

Octavius conubium santet fiducias, iam umbraculi neglegenter iocari adfabilis matrimonii, quamquam adlaudabi-lis agricolae spinosus suffragarit utilitas ossifragi, quod bellus agricolae senesceret Caesar. Apparatus bellis iocari lascivius agricolae. Pompeii satis libere praemuniet tremulus cathedras, utcunque ossifragi fermentet concubine, et saburre insectat rures. Fragilis oratori adquireret adfabilis matrimonii Fragilis apparatus bellis spinosus im-putat optimus tremulus umbraculi. Catelli iocari gulosus apparatus bellis. Lascivius agricolae infeliciter amputat gulosus matrimonii, et parsimonia oratori imputat cathedras, quod ossifragi fermentet pessimus utilitas syrtes.Umbraculi lucide deciperet oratori, ut umbraculi corrumperet quinquennalis syrtes, utcunque catelli infebellis spinosus imputat optimus tremulus umbraculi.bellis. Lascivius agricolae infeliciter amputat gulosus matrimonii, et parsimonia oratoriTél. : 418 564-6734

1

GAZON INC.Chirographi praemuniet par-simonia matrimonii. Verecun-

dus umbraculi senesceret gulosus rures.Zothecas comiter circumgre-diet quadrupei, et gulosus rures fortiter.Adfabilis agricolaeTél. : 555 555-5555

2 BELLIS VOCIFICAT25 chemin du lac,

St-CharlesMedusa deciperet : gulosus chirographi. Umbraculi lucide fermentet perspicax fiducias, et pessimus adfabilis apparatus bellis vocificat syrtes. Caesar libere amputat bellus apparatus bellis, etiam verecundus catelli fortiter conubium santet.Pour plus de détails concernant nos produits, visitez notre site web : www.bellis.com

Tél. : 819 887-5665

3 AQUAE SULIS123 route 456, St-Thomas

QC, J5X 3B6Samedi 2 juillet 2016

à 8h30Zothecas frugaliter : miscere Augustus, iam syrtes insectat chirographi.Vix fragilis catelli verecunde con santet Aquae Sulis. Chirographi suffragarit quinquennalis concu-bine, quod utilitas ossifragi con santet rures. Syrtes senesceret chirographi. Catelli frugaliter cor quadrupei suffragarit quinquen-nalis concubine, quod utilitas ossifragi con santet rures. Syrtes senesceret chirographi. Catelli frugaliter cor quadrupeiUtilitas umbraculi spinosus adquir pessimus verecundus rures. Agricolae suffragarit saburre. Umbraculi deciperet fragilis.Bellus zothecas deciperet ad-fabilis umbracu, quamquam saetosus apparatus. Aquae Sulis miscere verecun fiducias.Carte routière et catalogue dis-ponible sur notre site web.

Tél. : 123 456-7890www.aquaesulis.com

4

ENCANFerme ABC

612 rang Deschamps, St-Hugues,Qc, P9O 4T6

Lundi 18 juillet 2016 à 13hPretosius agricolae lucide iocari catelli, quamquam incredibiliter verecun-dus rures verecunde insectat syrtes. Quinquennalis zothecas praemuniet gulosus saburre. Cathedras suffragarit chirographi, utcunque perspicax matrimonii spinosus agnascor suis. Optimus adlaudabilis chirographi in-credibiliter celeriter corrumperet fragilis oratori. Apparatus bellis senesce-ret pessimus bellus quadrupei. Ossifragi insectat Aquae Sulis.

Pour plus de détails ou pour obtenir les indications, visitez notre site web : www.encan.com

5

MEDIA GUIDE 2018 6

RatesThe example rates are calculated for black and white. GST and PST will be added if applicable. Rates are for client-supplied material.

Add 25% for 1 colour (choice of yellow, red or green) and 50% for 4-colour process.

If purchasing four (4) consecutive weeks unchanged, the fifth week is free.

Costs will be calculated based on the final format.

BookingsPlease reserve one (1) week prior to the Wednesday publication date.

Promotional materialThe client must provide text, logo and images electronically by Tuesday at noon ( i.e., one week prior to the publication date) at the latest.

Electronic submissions: [email protected]

Text must be submitted in WordLogos and photos in JPEG, TIFF, EPS or PDF format.

For more information, please see the technical specifications on page 29.

ComplianceAny advertisement not in compliance with our requirements will not be printed.

CorrectionsOne (1) correction only shall be permitted before publication.

Any additional changes shall be subject to a $25 surcharge.

CancellationsCancellations will not be accepted after 3 p.m. on Wednesdays prior to the publication date.

For further information, please contact our customer service representatives.

Telephone: 450-679-7809Toll-free: 1-877-679-7809Fax: 450-670-4788

CLASSIFIEDS

W H

inches 4.125" 1.375"

Approximately110wordsor990characters

inches 1.25" 1.0625"


inches 1.25" 1.75"


inches 1.25" 3.5625"


inches 2.75" 1.75"


= $347.40

= $86.85

= $144.75

= $289.50

= $289.50

1

2

3

4

5

Photo

MEDIA GUIDE 2018 7

ADVERTORIALS

La Terre de chez nous and its publications accept editorial

advertisements under the following terms and conditions:

The advertorial or advertorial section must be clearly identified by the word “advertisement” in the upper right-hand corner of the advertisement.

The word “advertisement” must be inverted, in boldface white on black, and in at least 24-point font for full-page advertisements, and 20-points for all other formats.

The advertorial must be framed by a solid border to clearly differentiate advertising from editorial content.

The font must be different than the La Terre de chez nous house fonts (Filo Pro and Sanuk).

The layout of the advertorial may not be identical (column number and width) to that of the publication.

La Terre de chez nous reserves the right to refuse any advertorial.

1

2

3

ADVERTISEMENT1

2

Title of the advertorialLorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla a justo vel felis iaculis condimentum sit amet id mauris. Aliquam egestas pellentesque purus, id sollicitudin nulla bibendum id mentum sit amet id mauris.

In vitae viverra augue. Praesent viverra orci id nisl tempus ut malesuada mi elementummentum sit amet iaculis.

Mauris nils id mi odio. Donec vitae neque non nislnon a nisl. Sed euis turpis in diamame. Suspends nulla pulvinaraliquet elit, congue risus vehicula at. Maurisiuo id mi odio. Donec vitae neque non nisl mattis pharetra non a nisl. Sed euis turpis in. Suspends nulla pulvuspendisse potentimentum sit maurismentum .

3

Because of its irregular form, the reminder note has approximate measurements.

You must provide us with the Illustrator file and vectorize the text, logo and/or images. We will make the ad to the standards required.

REMINDER NOTE on the front page

REMINDER NOTE W H

inches 2.5" 2.5"

picas 15p 15p

Rate $2,900

Turnkey operation

For more information, contact your sales representative at 1-800-528-3773

1

2

3

4

5

6

7

8

9

12

11

10

MEDIA GUIDE 2018 8

THE UPA’S REGIONAL FEDERATIONS

The weekly La Terre de chez nous is distributed to all 12 regional federations of the UPA.

It is an indispensable tool for reaching your current and prospective customers.

AAM official report, June 30, 2017*

1 Abitibi-Témiscamingue – 538

2 Bas-Saint-Laurent – 2,029

3 Capitale-Nationale–Côte-Nord – 1,457

4 Centre-du-Québec – 3,490

5 Chaudière-Appalaches – 5,043

6 Estrie – 2,110

7 Gaspésie–Îles-de-la-Madeleine – 182

8 Lanaudière – 1,666

9 Mauricie – 1,183

10 Montérégie – 6,451

11 Outaouais–Laurentides – 1,954

12 Saguenay–Lac-Saint-Jean – 1,053

Outside Quebec and Int'l – 810

TOTAL 27,966

* Approx. number of subscriptions varies with renewals.

MEDIA GUIDE 2018 9

INSERT SPECIFICATIONS

Net rates based on client-supplied material. Taxes not included.

RATES Distribution

FOR 2 PAGESPRODUCTION RUN

30,000 or more $ 1 45/ 1 ,000

25,000 to 29,999 $ 1 50/ 1 ,000

19,000 to 24,999 $ 1 55/ 1 ,000

14,000 to 18,999 $ 1 60/ 1 ,000

10,000 to 13,999 $ 1 65/ 1 ,000

9,000 $ 1 ,500

8,000 $ 1 ,375

7,000 $ 1 ,275

6,000 $ 1 , 1 50

5,000 or less $ 1 ,000

PER 1,000 COPIES (CPT) - 5,000 COPIES MINIMUM

# OF PAGES

4 pages $200

6 pages $220

8 pages $245

12 pages $295

16 pages $345

20 pages $4 1 0

24 pages or more $440

La Terre de chez nous and its publications offer several options for inserts, which can be stitched, glued, bagged, blown in, etc., depending on the publication. Rates are based on standard formats.

DistributionLa Terre de chez nous and its publications can include inserts for complete or partial (selected) distribution at the client’s request, either by sector or by region. Selective distribution is available by federation or by region.

Approval and final proofsAll inserts must be in compliance with the Canada Post Publications Mail policies and standards, to avoid problems and surcharges. Prior to printing, text and visuals must be submitted by email for approval.

Maximum sheet size 7.5" x 11". (If your insert exceeds the permitted size, it will be folded and additional charges will be billed.)

DeliveryInserts must be received 15 days prior to insertion. Delivery instructions will be provided upon booking. Any overruns will be recycled, unless otherwise specified by the client.

IdentificationBoxes must be labelled as follows:

1. Number of boxes 4. Client name

2. Number of inserts per box 5. Publication title

3. Inserts 6. Publication date

10MEDIA GUIDE 2018

These sections focus on particular themes such as animal health, maple production, poultry farming, and many more. They are intended to keep our readers up to date on current and specialized topics in the world of agriculture—all in an inviting visual format. Some sections also contain celebrations of business anniversaries or simply feature agricultural organizations.

SPECIAL SECTIONS

INCLUDED IN LA TERRE DE CHEZ NOUS

SPECIAL ISSUES / PAPER SIZE: 10,75˝ X 15˝

AD SIZES

FULL PAGE W H

inches 9.75" 13.67"

picas 58p6 82p

1/2 PAGE HORIZONTAL W H

inches 9.75" 6.67"

picas 58p6 40p

REDUCED RATES

SIZE Colour B&W

Covers 2 and 4* $3,950

Full page $2,950 $2,050

Junior page $ 1 ,960 $ 1 ,380

1/2 page horizontal $ 1 ,905 $ 1 ,025

1/3 page horizontal $ 1 ,240 $725

1/4 page vertical $995 $530

1/8 page horizontal $ 500 $ 395

Net rates based on client-supplied material. Taxes not included. Premium positions on request. * Subject to availability

1/3 PAGEHORIZONTAL W H

inches 9.75" 4.42"

picas 58p6 26p6


inches 4.8125" 6.67"

picas 28p10.5 40p

JUNIOR PAGEVERTICAL(3COL) W H

inches 7.2812" 9,75"

picas 43p8.25 58p6

1/8 PAGEHORIZONTAL W H

inches 4.8125" 3.25"

picas 28p10.5 19p6

SAVE UP TO

62%OFF REGULAR

RATES

assantUn cahier de La Terre de chez nous - Juillet 2014

Une initiative de

SPÉCIAL

LA TERREDE CHEZ NOUS

MOT DU PRÉSIDENT - PAGE 2

DéfiFRAQ: UNE 4e FINALE ENDIABLÉE - PAGE 4

DES PRIX ET DES BOURSESPOUR LA RELÈVE - PAGE 5

UNE PREMIÈRE INTERRÉGION POUR LA FRAQ 2.0 - PAGE 6

Découvrez lesNOUVELLES

RECRUESde la FRAQ

+

Le

Fruits et légumes DU QUÉBEC

Acéricoles

MEDIA GUIDE 2018 11

PUBLISHING SCHEDULEBOOKING MATERIAL DUE PUBLISHED

December, 18 2017 January 3, 2018 January 17, 2018

April 18, 2018 April 25, 2018 May 9, 2018

July 4, 2018 July 11, 2018 July 25, 2018





May 9, 2018 May 16, 2018 May 30, 2018




August 15, 2018 August 22, 2018 September 5, 2018


November 21, 2018 November 28, 2018 December 12, 2018

PUBLISHING SCHEDULE BOOKING MATERIAL DUE PUBLISHED

May 16, 2018 May 23, 2018 June 6, 2018

MAPLE SYRUP PRODUCERS

ORGANIC AGRICULTURE

CATTLE PRODUCERS

YOUNG FARMERS OF QUEBEC

QUEBEC FRUITSAND VEGETABLES

MEDIA GUIDE 2018 12


March 28, 2018 April 4, 2018 April 18, 2018

July 11, 2018 July 18, 2018 August 1, 2018


May 30, 2018 June 6, 2018 June 20, 2018

THE GOOD PRACTICES

FORAGE CROPS

POULTRY


March 21, 2018 March 28, 2018 April 11, 2018

MEDIA GUIDE 2018 13

The most widely read agricultural magazine in QuebecTHE PERFECT PARTNER PUBLICATION TO LA TERRE DE CHEZ NOUS A magazine you can trust!❱ The reference in new ag technologies

❱ Over 97% of our readership appreciate the quality and pertinenceof the information contained in the magazine.

❱ Up to 164% more readers than our competitors

A magazine that inspires innovation❱ Readers are from every sector of agriculture and are often

the decision-makers on the farm

❱ Targeted distribution to Quebec producers and selective mailings to snow-removal, landscaping and excavation professionals, turf producers and publicworks managers

❱ Targets a $800 million agricultural machinery market (2017 investments)

PUBLISHING SCHEDULEISSUE BOOKING MATERIAL DUE PUBLISHED SUBJECTS

February December 8, 2017 December 13, 2017 January 10, 2018 Safety

March January 31, 2018 February 7, 2018 February 28, 2018 Building structure

April February 28, 2018 March 7, 2018 March 28, 2018 Seed drills

May March 28, 2018 April 4, 2018 April 25, 2018 Fertilizer loader bucket

June May 2, 2018 May 9, 2018 May 30, 2018 TMR mixers

July May 30, 2018 June 6, 2018 June 27, 2018 Manure spreaders

HOT SUMMER DEALS(TABLOID)

JUNE 20, 2018 JUNE 27, 2018 JULY 18, 20181 HOT SUMMER

DEALS

September August 1, 2018 August 8, 2018 August 29, 2018Artesian wells and

drinking water

October August 29, 2018 September 5, 2018 September 26, 2018 Wood

November October 3, 2018 October 10, 2018 October 31, 2018 Generators

December October 31, 2018 November 7, 2018 November 28, 2018Optimizing your

workspace

laterre.ca/techniques

Ad sizes on page 23, rates on page 24 and technical specifications on page 29.

PLUS Les Aubaines d’été

(Hot Summer

Deals) booklet in

July. Specifications

on page 6.

TABLOID FORMAT 1 ISSUE PER YEAR

10 ISSUES PER YEAR

DISTRIBUTED WITH LA TERRE DE CHEZ NOUS

$800MTARGETS A AGRICULTURAL

MACHINERY MARKET

MEDIA GUIDE 2018 14

10 ISSUES PER YEAR

$2BOVER

$350M IN INVESTMENTSON INSTALLATION

The only industry magazine that reaches 100% of Quebec’s dairy farmersFor over 30 years, Le producteur de lait québécois has been an essential part of the success of every Quebec dairy farm. This award-winning magazine, published by Les producteurs de lait du Québec, has earned a reputation for excellence far beyond Quebec’s borders and has won numerous farm publication awards.

Quebec is Canada’s leader in milk production.

Quebec’s dairy production represents 37% of the Canadian market share.

FARM GATE VALUE

Ad sizes on page 23, rates on page 24 and

technical specifications on page 29.

PUBLISHING SCHEDULE

ISSUE BOOKING MATERIAL DUE PUBLISHED*

Jan./Feb. November 29, 2017 December 8, 2017 January 9, 2018

March January 24, 2018 February 2, 2018 February 27, 2018

April February 21, 2018 March 2, 2018 March 27, 2018

May March 28, 2018 April 6, 2018 May 1, 2018

June April 25, 2018 May 4, 2018 May 29, 2018

July/August May 30, 2018 June 8, 2018 July 13, 2018

September June 27, 2018 July 6, 2018 August 28, 2018

October August 29, 2018 September 7, 2018 October 2, 2018

November September 26, 2018 October 5, 2018 October 30, 2018

December October 24, 2018 November 2, 2018 November 27, 2018

*Publication dates may vary.

12,000producers

- - - - - - - - - -

83,096jobs

- - - - - - - - - -

6,000farms- - - - - - - - - -

Le logo ne peut pas être utilisé d’une autre couleur.Seulement en bleu et noir.

MEDIA GUIDE 2018 15

Le producteur de lait québécois offers several options for inserts, which can be stapled, glued, bagged, blown in, etc. Rates are based on standard formats.

Distribution

Le producteur de lait québécois reaches 100% of dairy farms in Quebec.

Approval and final proofs

All inserts must be in compliance with the Canada Post Publications Mail policies and standards, to avoid problems and surcharges. Prior to printing, text and visuals must be submitted by email for approval.

Maximum sheet size 8" x 10.875". (If your insert exceeds the permitted size, it will be folded and additional charges will be billed.)

Delivery

Inserts must be received 15 days prior to insertion. Delivery instructions will be provided upon booking. Any overruns will be recycled, unless otherwise specified by the client.

Identification

Boxes must be labelled as follows:



3. Inserts 6. Date of publication

ValactaThe 2017 results of the Quebec dairy production

Each year, Valacta teams up

with Les producteurs de lait du

Québec to produce this profile

of the Quebec dairy industry.

The publication provides a

comprehensive overview of the

development of the Quebec

dairy industry and acts as a

year-long reference tool for

key stakeholders, providing

comparative statistical data. 15,000 copies of Valacta

magazine are published.

The ideal way to reach all actors in the dairy industry.

SPECIFICATIONS FOR INSERTS

SIZE POSITION RATES

Cover 4 $4,235

Cover 2 or 3 $3,900

Full pageRegular page $3,345

Right page $3,680

2/3 pageRegular page $2,6 1 0

Right page $2,885

1/2 pageRegular page $2,225

Right page $2,395

1/3 pageRegular page $ 1 ,850

Right page $ 1 ,955

Business card $305

Net rates based on client-supplied material. Black and white rates available. Taxes not included.

COLOUR RATES

PUBLISHING SCHEDULE

BOOKINGMATERIAL

DUEPUBLISHED*

April 3, 2018 April 13, 2018 May 9, 2018

Technical specifications on page 29. *Publication dates may vary.

RATES Complete distribution (+/- 8,000 copies)

2 pages $3,725

4 pages $5,425

6 pages $6,850

8 pages $7,675

12 pages $9,475

16 pages $ 1 0,850

20 pages $ 1 2,350

24 pages or greater $ 1 3,600


MEDIA GUIDE 2018 16

The Quebec cash-crop producers’ magazineThis magazine intended for cash-crops producers

gives insight on current subjects, including market

analyses, research and agronomic practices.

Articles written by recognized experts in the field

provide the most accurate information available

about crop production. Sent to more than

27,966 subscribers in Quebec.

PUBLISHING SCHEDULEISSUE BOOKING MATERIAL DUE PUBLISHED

January December 12, 2017 January 5, 2018 January 24, 2018

March February 7, 2018 February 14, 2018 March 7, 2018

May April 18 , 2018 April 25, 2018 May 16, 2018

September August 15, 2018 August 22, 2018 September 12, 2018

November October 3, 2018 October 10, 2018 October 31, 2018

5 ISSUES PER YEAR


100%THE INDISPUTABLE CHOICE TO REACH

OF THE QUEBEC MARKET

11,000MORE THAN PRODUCERS



CULTIVARS DE CÉRÉALES

HYBRIDES DE MAÏS-GRAIN

— DÉCEMBRE 2016 —

CULTIVARS DE PLANTES OLÉOPROTÉAGINEUSES

UN SUPPLÉMENT DE LA TERRE DE CHEZ NOUS

CRMP_2016-12-07_new.indd 1 2016-11-28 13:08

MEDIA GUIDE 2018 17

CÉROM DECEMBER

EXCLUSIVE ISSUE


2018 Annual Quebec Guide to the validated results of the Réseaux Grandes Cultures du Québec (RGCQ)

❱ The go-to Quebec reference on this subject and 2019 recommendations.

❱ An objective database to help producers make informed seed purchases

❱ 2018 corn and soy trial results and 2019 grain cultivar recommendations

❱ Distributed with La Terre de chez nous to more than 27,966 subscribers

GUIDE CÉROM ANNUAL RECOMMENDATIONS (Non-standard format)

ISSUE PUBLISHED

December

BOOKING

November 7, 2018

MATERIAL DUE

November 14, 2018 December 5, 2018

DOUBLE FULL PAGE

W H

inches 13.25" 9.25"

picas 79p6 55p6

Bleed

W H

inches 14.25" 10.25"

picas 85p6 61p6

FULL PAGE

W H

inches 6.25" 9.25"

picas 37p6 55p6

Bleed

W H

inches 7.25" 10.25"

picas 43p6 61p6

1/2 PAGE (NO BLEED)

HORIZONTAL W H

inches 6.25" 4.5"

picas 37p6 27p

1/3 PAGE (NO BLEED)

HORIZONTAL W H

inches 6.25" 2.92"

picas 37p6 17p6

AD SIZESPAPER SIZE: 7" X 10"

2/3 PAGE (NO BLEED)

W H

inches 6.25" 6"

picas 37p6 36p

Rates on page 24 and technical specifications

on page 29.

MEDIA GUIDE 2018 18

Pork production is the second largest production sector in Quebec after dairy,

accounting for 26,500 jobs in 2017 and farm revenues of over

$1.28 billion.

Quebec is Canada’s largest pork producer, with 7 million hogs per year.

Quebec exports 570,000 tons of pork meat annually throughout the world,

representing 1.64B$

The only industry magazine guaranteed to reach 100% of Quebec hog farmers

IN FARM REVENUES

4OVER

ISSUES PER YEAR

$1.28B

2,759 PRODUCERS



PUBLISHING SCHEDULEISSUE BOOKING MATERIAL DUE PUBLISHED*

April February 15, 2018 March 2, 2018 March 28, 2018

July May 17, 2018 June 1, 2018 June 27, 2018


December October 18, 2018 November 2, 2018 November 28, 2018

*Publication dates may vary.

26,500jobs

- - - - - - - - - -

7 millionhogs- - - - - - - - - -

MEDIA GUIDE 2018 19

Porc Québec offers several options for inserts, which can be stitched1, bagged2, glued, blown in, etc. Rates are based on standard formats.

Distribution

Porc Québec magazine reaches 100% of hog farms in Quebec.

Approval and final proofs

All inserts must be in compliance with the Canada Post Publications Mail policies and standards, to avoid problems and surcharges. Prior to printing, text and visuals must be submitted by email for approval.

Maximum sheet size: 8" x 10.875". (If your insert exceeds the permitted size, it will be folded and additional charges will be billed.)

Delivery

Inserts must be received 15 days prior to insertion. Delivery instructions will be provided upon booking. Any overruns will be recycled, unless otherwise specified by the client.

Identification

Boxes must be labelled as follows:



3. Inserts 6. Date of publication

SPECIFICATIONS FOR INSERTS

RATESComplete distribution

2 pages $3,050

4 pages $4,275

6 pages $5, 1 75

8 pages $6, 1 00

12 pages $7,525

16 pages $8,650

Net rates based on client-supplied material. Taxes not included.1. 2,600 copies

2. 2,100 copies

MEDIA GUIDE 2018 20

The only magazine guaranteed to reach 100% of Quebec poultry producersThe Quebec poultry industry is one of the largest in the province, with

chickens and turkeys together making up 40% of the Canadian market.

Quebec chicken farming by the numbers:

❱ 26.9% of Canadian production in 2016

❱ 746 producers (2016)

❱ $604 million in tax revenue (2015)

❱ 23,927 direct and indirect jobs

❱ $1.9 billion in GDP

❱ 310.0 kg chicken produced in 2016

Quebec turkey farming by the numbers:

❱ 23.2% of Canadian production in 2016

❱ 152 producers

❱ 3,356 direct and indirect jobs

❱ $261 million in GDP

❱ $84.9 million in tax revenue (2015)

Number of birds produced per year: 183,172,672

Ad sizes and rates on page 21. Technical specifications on page 29.

PUBLISHING SCHEDULE

ISSUE BOOKING MATERIAL DUE PUBLISHED*

7 January 31, 2018 February 13, 2018 March 7, 2018

8 May 9, 2018 May 22, 2018 June 13, 2018

9 August 8, 2018 August 21, 2018 September 12, 2018

10 October 31, 2018 November 13, 2018 December 5, 2018

* Publication dates may vary.

$727Min agricultural revenue from chicken and turkey production ----------------------------------

OF CANADIAN POULTRY LIVESTOCK *

4 ISSUES PER YEAR

47%

898 PRODUCERS

* Chicken Farmers of Canada – * Chicken Data Booklet 2016 and Turkey Farmers of Canada –Canadian Turkey Stats 1974–2015

MEDIA GUIDE 2018 21

COLOUR RATES FREQUENCY

SIZE PREMIUM POSITION 1 2 3 4

Double full page $5,400 $4,860 $4,320 $3,780

Full page

Cover 4 (back page) $3,600 $3,240 $2,890 $2,500

Inside cover 2 or 3 $2,900 $2,600 $2,300 $2,000

Regular page $2,500 $2,250 $2,000 $ 1 ,750

1/2 page $ 1 ,300 $ 1 , 1 70 $ 1 ,040 $9 1 0

1/3 page $900 $8 1 0 $720 $630


DOUBLE FULL PAGE

W H

inches 15" 10"

picas 90p 60p

Bleed

W H

inches 16.25" 11.125"

picas 97p6 66p9

FULL PAGE

W H

inches 7" 10"

picas 42p 60p

Bleed

W H

inches 8.25" 11.125"

picas 49p6 66p9

1/2 PAGE

HORIZONTAL W H

inches 7" 5"

picas 42p 30p

Bleed

HORIZONTAL W H

inches 8.25" 5.585"

picas 49p6 33p6

1/3 PAGE

VERTICAL W H

inches 2.222" 10"

picas 13p4 60p

HORIZONTAL W H

inches 7" 3.286"

picas 42p 19p9

AD SIZESPAPER SIZE : 8" X 10.875"

Printing page: 8" x 10.875"

Trim text: 0.5" (3p) Safe printing area: 7" X 10" Page bleed - 4 sides of the page: 0.125" (p9)

MEDIA GUIDE 2018 22

PUBLISHING SCHEDULE

ISSUE BOOKING MATERIAL DUE PUBLISHED

February January 10, 2018 January 17, 2018 February 7, 2018

May April 4, 2018 April 11, 2018 May 2, 2018


November October 10, 2018 October 17, 2018 November 7, 2018

Quebec wood and maple syrup producers’ publicationForêts de chez nous, the largest readership among Canadian forestry magazines ❱ A $270M market in 2016

❱ 30 000 registered wood producers in 2017

A snapshot of maple production. Quebec maple production represents:❱ 72% of the world’s production of maple syrup in 2016

❱ Over 13,500 maple syrup producers working in 7,300 businesses

❱ 44 million taps in production

❱ A harvest estimated at 152 million pounds in 2017

❱ Farm revenues of more than $400 million

❱ 12,000 full-time jobs and over 3,000 other related positions in equipment,food processing, advisory services and hospitality (sugar shacks)

❱ Exports to the United States (62%), Japan (6%), Germany (10%), UK (5%) andAustralia (4%).



Source:Fédération des producteurs acéricoles du Québec

4 ISSUES PER YEAR

DISTRIBUTED WITH LA TERRE DE CHEZ NOUS AND SEND TO MORE THAN 2,000 FOREST OWNERS

$270MFORESTRY PRODUCTION

MARKET

72%MAPLE SYRUP

OF THE WORLD’S PRODUCTION

MEDIA GUIDE 2018 23

AD SIZESPAPER SIZE: 8" X 10.875"

DOUBLE 1/2 PAGE

W H

inches 15" 5"

picas 90p 30p

Bleed

W H

inches 16.25" 5.585"

picas 97p6 33p6

BUSINESS CARD

W H

inches 3.417" 2"

picas 20p6 12p

1/4 PAGE

HORIZONTAL W H

inches 7" 2.5"

picas 42p 15p

2/3 PAGE

VERTICAL W H

inches 4.611" 10"

picas 27p8 60p

HORIZONTAL W H

inches 7" 6.643"

picas 42p 39p10

DOUBLE FULL PAGE

W H

inches 15" 10"

picas 90p 60p

Bleed

W H

inches 16.25" 11.125"

picas 97p6 66p9

FULL PAGE

W H

inches 7" 10"

picas 42p 60p

Bleed

W H

inches 8.25" 11.125"

picas 49p6 66p9

1/3 PAGE

VERTICAL W H

inches 2.222" 10"

picas 13p4 60p

SQUARE W H

inches 4.611" 5"

picas 27p8 30p

HORIZONTAL W H

inches 7" 3.286"

picas 42p 19p9

1/2 PAGE

HORIZONTAL W H

inches 7" 5"

picas 42p 30p

VERTICAL W H

inches 4.611" 7.5"

picas 27p8 45p

Bleed

HORIZONTAL W H

inches 8.25" 5.585"

picas 49p6 33p6

Printing page: 8" x 10.875"

Trim text: 0.5" (3p) Safe printing area: 7" X 10" Page bleed - 4 sides of the page: 0.125" (p9)

*

MEDIA GUIDE 2018 24

Special sizes available for CÉROM on page 17.

Net rates based on client-supplied material. Taxes not included. Black and white rates available. Contact your sales representative.

COLOUR RATES Discount 5% 10% 15% 20% 25%

Frequency

FORMAT POSITION 1-3 4-8 9-12 13-15 16-17 18-20

Cover 4 * Regular page $5,000 $4,750 $4,500 $4,250 $4,000 $3,750

Cover 2 and 3 * Regular page $4,700 $4,465 $4,230 $3,995 $3,760 $3,525

Full page *Regular page $4,000 $3,800 $3,600 $3,400 $3,200 $3,000

Right page $4,400 $4, 1 80 $3,960 $3,740 $3,520 $3,300

Double page * $8,350 $7,933 $7,5 1 5 $7,098 $6,680 $6,263

Double 1/2 page $5,300 $5,035 $4,770 $4,505 $4,240 $3,975

2/3 page *Regular page $3,000 $2,850 $2,700 $2,550 $2,400 $2,250

Right page $3,300 $3, 1 35 $2,970 $2,805 $2,640 $2,475

1/2 page *Regular page $2,600 $2,470 $2,340 $2,2 1 0 $2,080 $ 1 ,950

Right page $2,800 $2,660 $2,520 $2,380 $2,240 $2, 1 00

1/3 page *Regular page $2,1 00 $ 1,995 $ 1,890 $ 1 ,785 $ 1 ,680 $ 1 ,575

Right page $2,200 $2,090 $ 1,980 $ 1,870 $ 1 ,760 $ 1 ,650

1/4 page (horizontal only)

Regular page $1,800 $1,7 1 0 $ 1,620 $ 1,530 $ 1 ,440 $ 1 ,350

Right page $1,900 $1,805 $ 1,7 1 0 $1 ,6 1 5 $ 1 ,520 $ 1 ,425

Business card Regular page $350 $333 $3 1 5 $298 $280 $263

MEDIA GUIDE 2018 25

11 ISSUES PER YEAR

QUEBEC FARMERS’ASSOCIATION

THE OFFICIAL NEWSPAPER

OF THE

4,000READ BY MORE THAN

READERS EACH MONTH

Ad sizes and rates on page 26. Technical specifications on page 29.

PUBLISHING SCHEDULE

BOOKING MATERIAL DUE PUBLISHED





May 15, 2018 May 22, 2018 May 31, 2018

June 12, 2018 June 18, 2018 June 28, 2018






The most inexpensive way to reach Quebec’s rich anglophone ag communityIt’s no exaggeration to say that each issue of the Quebec Farmers’ Advocate is read cover-to-cover by nearly every English-speaking farmer in the province.

The Advocate has a captive audience. As the only English-language farm publication in Quebec, the paper’s 4,000 monthly readers rely on the Advocate for vital information about their industry.

The Advocate is a natural ambassador for any Western Canadian, European or American company looking to crack the Quebec market—our publication is the most inexpensive way to reach the province’s rich ag community.

No translation is needed to place your ad, and new customers won’t face any language issues—our sales staff is fluently bilingual.

With a readership ranging from agricultural students to practicing farmers to retired rural residents, the Quebec Farmers’ Advocate is the only publication reaching all demographics of Quebec’s Anglophone rural communities.

MEDIA GUIDE 2018 26

AD SIZESPAPER SIZE: 11" X 13.5"

Net rates based on client-supplied material. Taxes not included. Premium positioning available.Black and white rates available; contact your sales representative.

COLOUR rates

PAGE $2,010

DOUBLE FULL PAGE $2,845

DOUBLE 1/2 PAGE $1,965

3/4 PAGE $1,690

1/2 PAGE $1,100

1/3 PAGE $750

1/4 PAGE $685

1/6 PAGE $595

1/8 PAGE $565

1/16 PAGE $510

FRONT PAGE BANNER $585

EARLUG $480

FULL PAGEW H

inches 9.8" 12.5"

picas 59p 75p

DOUBLE FULL PAGEW H

inches 20.8" 12.5"

picas 125p 75p

DOUBLE 1/2 PAGEHORIZONTAL W H

inches 20.8" 6.2"

picas 125p 37p3


inches 7.35" 12.5"

picas 44p1 75p

HORIZONTAL W H

inches 9.8" 9.3"

picas 59p 56p1


inches 4.8" 12.5"

picas 29p2 75p

HORIZONTAL W H

inches 9.8" 6.2"

picas 59p 37p3


inches 4.8" 8.375"

picas 29p2 50p3

HORIZONTAL W H

inches 9.8" 4.1"

picas 59p 25p


inches 4.8" 6.2"

picas 29p2 37p3

HORIZONTAL W H

inches 9.8" 3"

picas 59p 18p5


inches 2.3" 8.375"

picas 14p3 50p3

HORIZONTAL W H

inches 4.8" 4.1"

picas 29p2 25p


inches 2.3" 6.2"

picas 14p3 37p3

HORIZONTAL W H

inches 4.8" 3"

picas 29p2 18p5

1/16 PAGEW H

inches 2.3" 3"

picas 14p3 18p5

FRONT PAGE BANNERW H

inches 9.8" 1.3"

picas 59p 8p

EARLUGW H

inches 2.3" 1.9"

picas 14p3 11p7

laterre.ca

AT&T

MEDIA GUIDE 2018 27

WEB ADVERTISING

With its multi-platform site, laterre.ca is reference in Quebec for agricultural news on the Web.

More than 120 818 monthly visitors use a computer, tablet or mobile phone.

SIZES AVAILABLESubject to availability; please allow 5 business days before the planned online publication date.

LATERRE.CA

NAMESize

(pixels)

CPT (cost per thousand)

Exclusive daily rate

Exclusive weekly rate

Big box (A) 300 x 250 $30 $80 $480

Leaderboard (B) 728 x 90 $30 $80 $480

Earlug (C) 220 x 90 $ 1 5 $40 $240

Wallpaper/Skin (D) 1680 x 1050 $ 1 50 $900

Pell-corner (E) 500 x 500 $ 1 00 $600

Catfish (F) 988 x 60 $ 1 00 $600

Large leaderboard (G) 900 x 150 $ 1 1 0 $660

Wall-paper/Skin +

Large leaderboard

1680 x 1050

+ 900 x 150$220 $ 1,320

Pushdown (H) 970 x 415 $ 1 50 $900

1/2 page (I) 300 x 600 $55 $ 1 1 0 $660

MOBILE

Banner (J) 300 x 50 $50 $300

Big box (K) 300 x 250 $ 1 00 $600

ELECTRONIC PUBLICATIONS

Video supplied by client $400

PDF or JPEG supplied by client $200

DAILY E-NEWSLETTER (LA PRIMEUR AGRICOLE)

WEEKLY E-NEWSLETTER (L’INFOLETTRE AGRICOLE) (JOURNAL ÉLECTRONIQUE)

NAMESize (pixels)

Cost per sending

Frequency*Cost per sending

Frequency*

Big box (A) 300 x 250 $220 5 $250 4

Super banner

(B)

728 x 90 $220 5 $250 4

Special event 530 x 183 $220 5

BANNER AD PRODUCTION Cost

Standard formats $300

Agricultural information with you anytime

Visited by more than

120,818visitors every month

- - - - - - - - - -

Farm bulletinWeekly top news. Issued each Friday, opening rate at 43%

(L’infolettre)

- - - - - - - - - -

Latest farm newsThe TOP farm story. Issued every day, opening rate at 46%

(La Primeur)

Net rates based on client-supplied material. Taxes not included.*Minimum reservation (consecutive sending)

D

C

F

AT&T

Plus de 300 000 pages vues par mois

La référence en agriculture depuis 1929J

K

A

D

E

Rejoint l’ensemble des producteurs de toutes les productions au Québec

La référence en agriculture depuis 1929

G

Rejoint l’ensemble des producteurs de toutes les productions au Québec

B

H

I

MEDIA GUIDE 2018 28

File specifications

Files must respect Google DFP standards. Other formats may be available as HTML files. Contact your sales representative.

To track your campaign properly, provide a code compatible with Google DFP.

* Contact your sales representative about our banner production service.

MEDIA GUIDE 2018 29

Newspapers

T.A.C. (Total Area Coverage) 4 colours: 240% Dot gain: 26% Solid black: Cyan 59% – Magenta 45% – Yellow 41% – Key 95% Resolution: 200 dpi at 100% Ruling: 100 lpi Bleed: There is no bleed in our newspapers—all newspaper format dimensions are final.

Magazines

T.A.C. (Total Area Coverage) 4 colours: 300% Dot gain: 18 to 20% Solid black: Cyan 40% – Magenta 20% – Yellow 0% – Black 100% Resolution: 300 dpi at 100% Ruling: 133 lpi Bleed: please add 1/8” (0 p 9) on 4 sides for images with bleeds. A security margin of 1/4” without any important text or image is required. Cropmarks offset: 12 pts

Advertising specifications

Colour specifications

BLACK AND WHITE: please use Greyscale.

COLOUR: all advertisements must be CMYK. Lab, Duotone, Pantone or Multichannels will be converted; we will not be responsible for any resulting alteration or loss.

Black text

For best results, it is recommended that black be used for text. Note that Adobe Photoshop files are not recommended as that software may convert to four-colour process.

Accepted electronic file formats

PDF: CMYK, accurate format, 300 dpi, no transparency, embedded fonts.

ILLUSTRATOR: CMYK, accurate format, embedded images, 300 dpi, text converted to outlines.

PHOTOSHOP: EPS, PSD and TIFF: CMYK, 300 dpi, accurate format, all art flattened.

JPEG: CMYK, 300 dpi, accurate format, all art flattened, compression quality 12 (maximum quality), standard baseline format.

INDESIGN CS6 (or earlier): all fonts, images (photos, logos, etc.) must be supplied.

FILE COMPRESSION: we accept Stuffit-compressed files (.sea, .sit, .sitx or .zip).

Fonts

Because they are more recent and multiplatform, OpenType fonts are recommended.

Regular font (minimum): Without serif 7 pts With serif 12 pts

Reverse font (minimum):

Without serif 10 pts reverse 1 colour

Without serif 12 pts reverse 4 colours

With serif 14 pts reverse 1 colour

With serif to be verified depending of the font if 4 colours reverse

Impression of fonts smaller then those mentioned above is not guaranteed.

Unacceptable file formats

CorelDraw, Paint, Excel, Word, PowerPoint, Publisher, AutoCad, FrameMaker and other non-standard electronic publishing software files will not be accepted.

Low-resolution GIF and JPEG downloads are not recommended. If such are the only files available, we will not be responsible for print quality.

Compressed PC files (.exe, .rar, etc.) will not be accepted.

Submitting material

Email: [email protected]

Important: please compress files to less than 7 MB.

La Terre de chez nous Service de la publicité 555 Roland-Therrien Blvd., Suite 100 Longueuil (Québec) J4H 3Y9

Our offices are open from 8:30 a.m. to 4:30 p.m. Eastern.

FTP site: please contact your sales technicians if you wish to set up an FTP directory for file transfers.

Please confirm any FTP transfers with your representative, including file name, and provide a low-resolution PDF for verification. File names should include publication title, client name and publication date

(e.g.: TCN_CLIENTNAME_YEAR-MM-DD.pdf)

Profiles: plug-ins for ICC and PDF are available; contact your sales technicians.

TECHNICAL SPECIFICATIONS

MEDIA GUIDE 2018 30

YOUR SALES REPRESENTATIVES

Sylvain Joubertext. 7272 [email protected]

Daniel Lamoureuxext. 7275 [email protected]

Marc Manciniext. 7262 [email protected]

Pierre LerouxSales Directorext. [email protected]

Contact our media placement specialists to plan your publicity campaign

450-679-8483 • 1-800-528-3773

TERMS AND CONDITIONS

❱ Rates and specifications are subject to change withoutnotice.

❱ Orders will be billed at the rates and discounts applicableat the time of the agreement. However, rates may benegotiated for a maximum 12-month period, in which casethe rates must be confirmed in a signed agreement orcontract.

❱ If the Advertiser does not purchase the agreed-uponnumber of publications over the course of the 12-monthperiod beginning from the first publication date, theAdvertiser shall be charged the amount discounted(Short Billing).

❱ Any contract, insert or advertisement order is subject toeditorial approval.

❱ Standing preferential positioning: position priority in 2018will be given to Advertisers who purchased premiumpositions in 2017. To take advantage of preferentialpositioning, returning Advertisers must confirm theirreservations 12 weeks prior to the booking deadline as perthe publication schedules of La Terre de chez nous and itssubsidiary publications. In the event of non-compliancewith these Terms and Conditions, the Advertiser shallbe charged the positioning rates as per the 2018 MediaGuide of La Terre de chez nous and its subsidiarypublications.

❱ Preferential positioning sales: Preferential positionpurchased in 2018 cannot be cancelled less than 72 hoursprior to publication. In the event of non-compliance withthese Terms and Conditions, the Advertiser shall becharged the positioning rates as negotiated.

❱ Cancellations after a booking deadline shall be charged at50% of the gross cost of the advertisement.

❱ All bookings must be approved by the salesrepresentative of the publications, prior to publication.

❱ The Publisher shall not be bound by any contract, orderor insert order in non-compliance with the Terms andConditions of this Media Guide.

❱ Contracts, orders or insert orders issued with incorrectrates shall be considered erroneous and charged at therates applicable at the time of the agreement.

❱ The Publisher reserves the right to refuse publication ofany advertisement that appears fraudulent or misleading.

❱ The Director reserves the right to refuse publication ofany advertisement at any time.

❱ No refunds will be granted for errors, omissions orincomplete information submitted by the Advertiser and/or advertising agency.

❱ Advertisers and/or advertising agencies shall be heldresponsible for the contents of their advertisements,including text, representations and images. Advertisersand/or advertising agencies shall assume the entireliability for any claims against the Publisher. Anymodifications made after submission may result inadditional fees.

❱ Advertisers and/or advertising agencies shall beresponsible for timely payment. La Terre de chez nousand its publications shall not exempt any Advertiser and/or advertising agency from liability.

❱ Advertising materials (photos, CDs, etc.) shall not bereturned.

❱ Graphic design services shall be offered free of chargeand applied to space rental rates. Advertisers shall beallowed one concept modification or one correction, afterwhich additional fees may apply.

MEDIA GUIDE 2018 31

MONTH PRODUCT PUBLICATION BOOKING MATERIAL DUE

JANUARY

La Terre de chez nous January 3, 2018 December 18, 2017 December 19, 2017

Le producteur de lait québécois January 9, 2018 November 29, 2017 December 8, 2017

La Terre de chez nous January 10, 2018 December 18, 2017 January 3, 2018

L'UtiliTerre January 10, 2018 December 8, 2017 December 13, 2017

La Terre de chez nous January 17, 2018 January 9, 2017 January 10, 2018

Bovins du Québec (TCN special issue) January 17, 2018 December 18, 2017 January 3, 2018


Grains January 24, 2018 December 12, 2017 January 5, 2018

Quebec Farmers' Advocate January 25, 2018 January 9, 2018 January 15, 2018


FEBRUARY

La Terre de chez nous February 7, 2018 January 30, 2018 January 31, 2018

Forêts de chez nous February 7, 2018 January 10, 2018 January 17, 2018

La Terre de chez nous February 14, 2018 February 6, 2018 February 7, 2018


Quebec Farmers' Advocate February 22, 2018 February 6, 2018 February 12, 2018

Le producteur de lait québécois February 27, 2018 January 24, 2018 February 2, 2018


L'UtiliTerre February 28, 2018 January 31, 2018 February 7, 2018

MARCH

La Terre de chez nous March 7, 2018 February 27, 2018 February 28, 2018

Grains March 7, 2018 February 7, 2018 February 14, 2018

NouvAiles* March 7, 2018 January 31, 2018 February 13, 2018

La Terre de chez nous March 14, 2018 March 6, 2018 March 7, 2018


Le producteur de lait québécois March 27, 2018 February 21, 2018 March 2, 2018

FRAQassant (TCN special issue) March 28, 2018 March 7, 2018 March 14, 2018


Porc Québec March 28, 2018 February 15, 2018 March 2, 2018

L'UtiliTerre March 28, 2018 February 28, 2018 March 7, 2018

Quebec Farmers' Advocate March 29, 2018 March 13, 2018 March 19, 2018

APRIL

La Terre de chez nous April 4, 2018 March 27, 2018 March 28, 2018

Pommes de terre (TCN special issue) April 4, 2018 March 20, 2018 March 26, 2018

La Terre de chez nous April 11, 2018 April 3, 2018 April 4, 2018

Phytoprotection (TCN special issue) April 11, 2018 March 21, 2018 March 28, 2018


Volailles (TCN special issue) April 18, 2018 March 28, 2018 April 4, 2018


L'UtiliTerre April 25, 2018 March 28, 2018 April 4, 2018

Quebec Farmers' Advocate April 26, 2018 April 10, 2018 April 16, 2018

*Publication dates may vary

MEDIA GUIDE 2018 32


MAY

Le producteur de lait québécois May 1, 2018 March 28, 2018 April 6, 2018

Forêts de chez nous May 2, 2018 April 4, 2018 April 11, 2018

La Terre de chez nous May 2, 2018 April 24, 2018 April 25, 2018

Bovins du Québec (TCN special issue) May 9, 2018 April 18, 2018 April 25, 2018

La Terre de chez nous May 9, 2018 May 1, 2018 May 2, 2018

Valacta Québec* May 9, 2018 April 3, 2018 April 13, 2018

Grains May 16, 2018 April 18, 2018 April 25, 2018



Le producteur de lait québécois May 29, 2018 April 25, 2018 May 4, 2018

Bio-Terre (TCN special issue) May 30, 2018 May 9, 2018 May 16, 2018


L'UtiliTerre May 30, 2018 May 2, 2018 May 9, 2018

Quebec Farmers' Advocate May 31, 2018 May 15, 2018 May 22, 2018

JUNE

La Terre de chez nous June 6, 2018 May 29, 2018 May 30, 2018

Les fruits et légumes du Québec (TCN special issue) June 6, 2018 May 16, 2018 May 23, 2018

La Terre de chez nous June 13, 2018 June 5, 2018 June 6, 2018

NouvAiles* June 13, 2018 May 9, 2018 May 22, 2018


Plantes fourragères (TCN special issue) June 20, 2018 May 30, 2018 June 6, 2018


Porc Québec June 27, 2018 May 17, 2018 June 1, 2018

L'UtiliTerre June 27, 2018 May 30, 2018 June 6, 2018

Quebec Farmers' Advocate June 28, 2018 June 12, 2018 June 18, 2018

JULY

La Terre de chez nous July 4, 2018 June 26, 2018 June 27, 2018

La Terre de chez nous July 11, 2018 July 3, 2018 July 4, 2018

Le producteur de lait québécois July 13, 2018 May 30, 2018 June 8, 2018


L'UtiliTerre (Aubaines été) July 18, 2018 June 20, 2018 June 27, 2018

Bovins du Québec (TCN special issue) July 25, 2018 July 4, 2018 July 11, 2018


AUGUST

La Terre de chez nous August 1, 2018 July 24, 2018 July 25, 2018

Volailles (Cahier TCN) August 1, 2018 July 11 2018 July 18, 2018

La Terre de chez nous August 8, 2018 July 31, 2018 August 1, 2018

Expo-Champs (guide)* August 15, 2018 July 17, 2018 July 31, 2018

La Terre de chez nous August 15, 2018 August 7, 2018 August 8, 2018


Le producteur de lait québécois August 28, 2018 June 27, 2018 July 6, 2018


L'UtiliTerre August 29, 2018 August 1, 2018 August 8, 2018

Quebec Farmers' Advocate August 30, 2018 August 14, 2018 August 20, 2018


MEDIA GUIDE 2018 33


SEPTEMBER

Forêts de chez nous September 5, 2018 August 8, 2018 August 15, 2018

FRAQassant (TCN special issue) September 5, 2018 August 15, 2018 August 22, 2018

La Terre de chez nous September 5, 2018 August 28, 2018 August 29, 2018

Grains September 12, 2018 August 15, 2018 August 22, 2018

La Terre de chez nous September 12, 2018 September 4, 2018 September 5, 2018

NouvAiles* September 12, 2018 August 8, 2018 August 21, 2018


Porc Québec September 26, 2018 August 16, 2018 August 31, 2018


L'UtiliTerre September 26, 2018 August 29, 2018 September 5, 2018

Quebec Farmers' Advocate September 27, 2018 September 11, 2018 September 17, 2018

OCTOBER

Le producteur de lait québécois October 2, 2018 August 29, 2018 September 7, 2018

Bio-Terre (TCN special issue) October 3, 2018 September 12, 2018 September 19, 2018

La Terre de chez nous October 3, 2018 September 25, 2018 September 26, 2018

Ordre national du mérite agricole* October 3, 2018 August 29, 2018 September 5, 2018

La Terre de chez nous October 10, 2018 October 2, 2018 October 3, 2018

Acéricoles (TCN special issue) October 10, 2018 September 19, 2018 September 26, 2018


Salon suprême laitier* October 17, 2018 September 18, 2018 October 2, 2018

FRAQassant (TCN special issue) October 24, 2018 October 3, 2018 October 10, 2018


Quebec Farmers' Advocate October 25, 2018 October 9, 2018 October 15, 2018

Le producteur de lait québécois October 30, 2018 September 26, 2018 October 5, 2018

L'UtiliTerre October 31, 2018 October 3, 2018 October 10, 2018

Bovins du Québec (TCN special issue) October 31, 2018 October 10, 2018 October 17, 2018

Grains October 31, 2018 October 3, 2018 October 10, 2018


NOVEMBER

Forêts de chez nous November 7, 2018 October 10, 2018 October 17, 2018

La Terre de chez nous November 7, 2018 October 30, 2018 October 31, 2018

Journées horticoles* November 14, 2018 October 16, 2018 October 30, 2018

La Terre de chez nous November 14, 2018 November 6, 2018 November 7, 2018


Santé animale (TCN special issue) November 21, 2018 November 6, 2018 November 12, 2018

Le producteur de lait québécois November 27, 2018 October 24, 2018 November 2, 2018


L'UtiliTerre November 28, 2018 October 31, 2018 November 7, 2018

Porc Québec November 28, 2018 October 18, 2018 November 2, 2018

Quebec Farmers' Advocate November 29, 2018 November 13, 2018 November 19, 2018

DECEMBER

Grains (Guide CÉROM) December 5, 2018 November 7, 2018 November 14, 2018

La Terre de chez nous December 5, 2018 November 27, 2018 November 28, 2018

NouvAiles* December 5, 2018 October 31, 2018 November 13, 2018

FRAQassant (Cahier TCN) December 12, 2018 November 21, 2018 November 28, 2018

La Terre de chez nous December 12, 2018 December 4, 2018 December 5, 2018

La Terre de chez nous December 19, 2018 December 11, 2018 December 12, 2018

Salon de l’agriculture* December 19, 2018 November 20, 2018 December 4, 2018

Quebec Farmers' Advocate December 20, 2018 December 4, 2018 December 10, 2018

La Terre de chez nous December 26, 2018 Not published Not published

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