THE DETROIT PISTONS MARKETING CAMPAIGNOwen Hughes

CAMPAIGN GOALS

Increasing attendance is the primary goal of The Detroit Pistons Marketing Campaign.

INCREASE ATTENDANCE

The Pistons ranked near the bottom of the league in attendance for the 2014-15 season.

MEASURING SUCCESS IN OUR CAMPAIGN

RETAIN CUSTOMERS

Repeat customers are our most valuable and our campaign aims to increase those customers.

SOCIAL MEDIA OVERHAUL

SOCIAL MEDIA ADVERTISING

GOOGLE ADWORDS

Key Terms:

Basketball

Michigan

Tickets

Using the most popular search engine to target potential customers.

TARGET AUDIENCE-Recently employed college graduates

-Males with children

BUDGETOn-par with standard marketing budget for an NBA team