oracle value proposition for isv applications

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Oracle Partner Business Development ECEMEA and Oracle Partner Hub ISV Migration Center would like to invite all ISV partners to modernize their applications with the latest Oracle Technology Footprint. Evolve your applications to reach out to new markets, become more competitive and explore additional revenue sources. For additional information and support contact us at [email protected]

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Page 1: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 1

CUSTOMER LOGO

“This slide format serves to call attention to a quote from a prominent customer, executive, or thought leader in regards to a particular topic.” Name

Title, Company Name

blogs.oracle.com/IMC

Page 2: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 2

Page 3: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 3

Safe Harbor Statement

The preceding is intended to outline our general product direction. It is

intended for information purposes only, and may not be incorporated

into any contract.

It is not a commitment to deliver any material, code, or functionality, and

should not be relied upon in making purchasing decisions. The

development, release, and timing of any features or functionality

described for Oracle’s products remains at the sole discretion of Oracle.

Page 4: Oracle Value Proposition for ISV Applications

Oracle Value Proposition For ISV Applications

Heba Fouad – FMW Specialist

Tarek Salama – DB/O Specialist

Partner Adoption Office

Page 5: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 5

Agenda

Why Modernize?

Upgrade & Migration Types:

DB Migration

FMW Migration

The Roadmap to the Oracle RED-Stack

Oracle Value Proposition for your

application

References & Useful Materials

Key Take Away & Next Steps

Page 6: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 6

Why Modernize?

Page 7: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 7

What’s Driving the Need of Modernizations?

Instantly Available Services

Wherever They Are

Accelerating Customer Expectations

Explosion of Data Volume and Types

Transaction Overload

Accelerating Information Growth

Unpredictability and Rapid Change

Broader Ecosystem

Interdependency

Accelerating Business Complexity

Page 8: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 8

Today’s Business Challenges IT Cost Pressures

Reduce IT Costs

Reduce Complexity

Reduce Risk

Increase Rate of Change

Manage More Information

Improve Quality of Service

• 60%–70% of IT budget is spent on

operations and maintenance**

• Many organizations are 30%* below

achievable IT productivity levels

• 40% of CIOs surveyed cite lack of

automation tools*

• Average cost of downtime is

$42,000/hour. Average hours of

downtime/year is 87***

* Enterprise Management Associates, 2007

** CIO Magazine, 2007

*** Gartner in Network World 2004

Page 9: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 9

Why Upgrade Or Migrate?

BUSINESS DRIVERS

• Respond to changing market conditions, competition, and the end user requirements.

• Revenue growth is hampered by complexity of environments.

• Reduce time-to-market of new services and business functions being delivered.

• Reduce technology risks and costs.

• Solution competitiveness.

TECHNOLOGY DRIVERS

• Simplify architecture.

• Reduce datacenter footprint.

• Improve availability and performance.

• Improve security.

• Leverage leading technology.

• Integration with modern environments.

• Improve application efficiency and user appeal.

• Expand Capabilities.

Page 10: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 10

Upgrade & Migration Types DB & FMW

Page 12: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 12

Database Upgrade/Migrate

Page 13: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 13

Exadata Storage

Active Data Guard**

Real Application Testing**

Advanced Compression** Automatic Storage Management**

Transparent Data Encryption**

Grid Control**

Self Managing Database

XML Database

Oracle Data Guard

Real Application Clusters

Flashback Query

Virtual Private Database

Built in Java VM

Oracle 9i

Oracle 8

Oracle 8i

Oracle 10g

Oracle 11g

Customers on 9i are Missing Features that Address CIO Priorities

Page 14: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 14

Maximizing Assets

Increase

Productivity

Server Costs

Down

Storage

Costs Down

Maximize human resource potential

• Through database automation features

Improve Server Utilization

• Through virtualization

Utilize lower-cost computing hardware

• Through server clustering

Fast, consistent response times

• High transaction throughput with In-Memory Database Cache

Maximize value of DR assets

• Use redundant asset to perform real work

Maximize value of storage

• Using compression on tiered-storage

Page 15: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 15

The Oracle Database 11g Value Proposition

Oracle Database 11g Release 2

Lowering IT Costs

• by factor of 5x Reduce server costs

• by at least 10x Improve performance

• by factor of 10x Reduce storage costs

• Eliminate Downtime & unused redundancy

• Considerably Simplify your software portfolio

• by at least 2x Raise DBA productivity

• by a factor of 4x Reduce upgrade costs

Page 16: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 16

How… ?

• Leverage Virtualized Infrastructure.

• Increase DBA Productivity.

• Reduce the Cost of Upgrades.

• Leverage Low Cost Hardware.

• Reduce Complexity.

• Maximize Your DR Assets.

• Reduced Compliance Costs.

• Optimize Your Software Portfolio.

• Reduce Your Storage Costs.

Page 17: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 17

• The Tools • Real Application Testing

• SQL Performance Analyzer

• Database Replay

• Application Test Suite

• Database upgrade assistant

• SQL Plan management

• Online upgrades

• The Services

Mitigating the Risk of Upgrading

9.2.0.4

Page 18: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 18

Oracle Clusterware

Oracle Real Application Clusters

Oracle Secure Backup

Oracle Data Guard

Flashback Operations

Online Operations

Automatic Storage Management

Automatic Space Management

Disk based Backup/Recovery

Compression

Partitioning

Exadata Storage

Provisioning Pack

Configuration Management Pack

Tuning Pack

Diagnostic Pack

Change Management Pack

Portfolio Optimization Leverage Your Oracle Investment

Fine Grained Access

Identity Management

Secure Application Roles

Transparent Data Encryption

Database Vault

Audit Vault

Security Storage Management

Availability Availability Manageability

Page 19: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 19

Overcome the limitations of

traditional approaches to

availability and disaster recovery

Ease of deployment, robustness &

adaptability to growing business

requirements

Protect from unplanned failures,

Reduce planned downtime

Maximum Availability Architecture

Database 11g Value

Improved Database Availability

Page 20: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 20

Simplified, Integrated, self-healing

business-driven management

Increase DBA productivity &

Operational Efficiency by 80%

Minimize risk of change and reduce

database testing time by 90%.

Standardization, Compliance &

Security

Database 11g Value

Total Database Manageability

Page 21: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 21

Protect data & enable the highest

performance & availability with

integrated management for storage

– Manage storage more efficiently

– Reduce overall storage costs

– Optimize storage performance

– Protect against data loss

Database 11g Value

Cost Effective Database Storage Management

Page 22: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 22

The industry's most advanced & proven technology to safeguard data where it lives

Ensure data privacy & integrity

Effectively protect against insider threats

Enable regulatory compliance & meet regulatory mandates

Easy to integrate - No changes to applications required

Database 11g Value

Database Security Inside Out

Page 23: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 23

Maximizing Data Center

Assets

System and Application

Management

Automated Prevention Detection Security

These Capabilities Enable Customers to Drive Costs Down and Productivity Up

• Virtualization & RAC

• Database Performance

Improvements

• Tiered Database Storage

• Advanced Compression

• Active Data Guard

• Automated Tuning

• Automatic Storage Management

• Real Application Testing

• Automated Patching & Provisioning

• Automating Diagnostic and Tuning

• Automated Change & Configuration

Management

• Transparent Data Encryption

• Separation of Duties and

• Database Monitoring and Audit

• De-Indentify Data for Non-

Production Use

Server Costs Down 70%

Storage Costs Down 70%

Reduce the Cost of Upgrades by 50%

Increase DBA Productivity by 50%+

Reduce cost of securing data

Reduce cost of database monitoring

Page 24: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 24

• Management estimates annual savings of $200,000 in licensing and maintenance costs

• Savings of approximately $250,000 to replace UNIX servers with Linux

• Early tests indicate new architecture will cut processing times as much as 20 percent

• Highly available … Zero downtime

BUSINESS CHALLENGE

• Aging hardware in need of replacement

• Need to standardize and modernize technology

supporting payroll, budget and reporting for over

75,000 state workers

• Increased requirements for system performance and

availability

• Budget constraints requiring lower cost alternatives

RESULTS

ORACLE SOLUTION

• Migrate from IBM UNIX to 6-node, Dell Linux x86-64

cluster running a solely Oracle 11gR1 stack with ASM

on EMC storage, with a Data Guard physical standby.

• Upgrade PeopleSoft 8.9 to 9.0 Financials, HRMS,

EPM (DW) and Enterprise Portal systems

Power Position: Satisfying a State’s demands for reliability, availability, performance, cost savings and

cost avoidance

Case Study – Mid-Size State

Statewide PSFT migration from 9i UNIX to 11g RAC/Grid Linux

Page 25: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 25

Comparing Compute Platforms

Real Numbers from a Public Sector Customer

Existing Mainframe

?? Physical CPUs

?? Memory

$ 4.55M for Upgrade

$ 4.2M Annual SW Maint

IBM pSeries

24 Physical CPUs

384 Gig Memory

$ 2.3M Lease Purchase

$300K Annual Maint

HP Blades

192 Physical CPUs

384 Gig Memory

$ 981K to Purchase

3 Yrs. Maint Incl.

Page 26: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 26

Oracle Database

Appliance

Engineered System

Single Box

Consolidated

Manageable

High Performance

Simple Affordable

Reliable

+ DB Options

DB Products

ISV Applications =

Enabling Partners

ORACLE DATABASE APPLIANCE HA PLATFORM

• to deliver a higher quality of

service at much lower cost in

shorter time.

• to deliver simplified IT

solutions (simplify DBaaS).

• to easily adopt a wider range of

products.

• to rapidly offer endless custom

solutions.

• to expand their services

opportunities

• to increase their solution

competitiveness & revenue

Page 27: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 27

A Complete, Integrated, Optimized

Platform

Highest performance at the lowest cost

Industry best data compression,

superior availability & supportability

Ideal database platform for varied and

unpredictable workloads - Cloud

Faster Time to Value

Exadata X3-2

Extreme Performance

Page 28: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 28

Exadata Evolution

• Exadata V1

Introduced

• V2 Servers

• 40 Gb InfiniBand

• PCI Flash Cards

• X2-2 Servers

• X2-8 64-core Servers

• Smart Flash Cache

• Storage Index

• Columnar Compression • Smart Scan

• InfiniBand Scaleout

• Hardware DB Encryption

• Automatic Service Request

• Data Mining Offload

• Storage Expansion Rack

• X2-8 CPU Refresh

• 2TB DRAM per node

• Smart Flash Logging

State-of-the-Art,

Scale-out Hardware

2008 2009 2010 2011 2012

• X3-2 8-core Servers

• X3-8 80-core Servers

• Write-back Flash cache

• 3X more Storage

• 4X more Flash

• Twice as many CPUS

• 8X more memory

• 50X better connectivity

Unique Software

Integration

Page 29: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 29

Deploy new systems in days

Reduce administrative complexity and Simplify support

Eliminate application delays, bottlenecks and long-running jobs

Shrink data center through consolidation

Exadata Benefits Drive Better IT Practices and a More Productive Business

to questions faster and more predictably

Make more informed decisions based on deeper analysis of data

for new service and product offerings

productivity

Page 30: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 30

Move your Database on the Cloud

PaaS

Page 31: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 31

FMW Upgrade/Migrate

Page 32: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 32

If it ain’t

BROKE don’t FIX it!

Page 33: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 33

Page 34: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 34

The Challenges of Applications Modernization

Business

– We are heavily invested Forms and it is still meeting the requirements of

our business

Development

– We have hundreds and thousands of forms, how long will it take to migrate

them?

– We don’t have the skilled set to migrate

Customer

– Our customers are satisfied why we need to migrate?

Page 35: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 35

Migrate from Old Generation to New Generation

Page 36: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 36

Why Modernize your

applications?

Page 37: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 37

Why Modernize?

Ensure business continuity

Meeting customers new requirements,

expectations and demands

Giving a new look-and-feel to

applications and using the new

graphs and visualization techniques

(maps, gauges,…etc)

Standardize application to be able to

evolve

Performance problems with forms

over WAN

Page 38: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 38

Why Modernize?

Increase flexibility and adaptability

Have shorter time-to market for new

legislation by building and deploying

application faster and easily.

Modern technology better performance

To achieve active sustainment before

system becomes legacy

To avoid obsolescence

Run on cloud services. Offer Software-as-

a-Service (SAAS)

Page 39: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 39

v What should be my next step?

BI Publisher

SOA ADF

Webcenter

Cloud

Page 40: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 40

Technology Strategies

Make integration

sustainable

SOA and Business

Process Management

Strategy Technology

WebCenter Integrate social

computing

WebCenter & ADF Unify the user

experience

Business Intelligence

Applications

Deliver enterprise

intelligence

Identity Management Simplify application

security

Enterprise

Management Centralize application lifecycle management

Page 41: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 41

Fusion

Middleware

11g

Page 42: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 42

The World’s #1 Application Server

Highest performance and extreme scalability

Rock – solid security and clear management

Accelerates time to market with a modern, lightweight development platform.

Weblogic Value

Why Move from iAS to Weblogic?

Page 43: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 43

Upgrade for better performance

with Weblogic 1# application server

Enables you to leverage your

existing investment

Takes advantage of web

technologies and SOA.

Integrates with Oracle Apps and

external services

Forms 11g Value

Oracle Forms xi or 10g to Forms 11g?

Page 44: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 44

Java is the global standard for

developing efficiently exciting

mobile applications, games,

Web-based content, and

enterprise software.

Community Support

Robust performance

Java Value

Why Migrate to Java?

http://w3techs.com/technologies/details/pl-java/all/all

Page 45: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 45

Increase developer productivity

by an end to end framework

Multi Channel Access

Ease of use that leads to Faster

Time to Market

ADF Mobile: For Native Mobile

Applications

ADF Value

Why Migrate to ADF?

Page 46: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 46

Forms to JEE Migration and

boosts JEE developer

productivity and simplifies

development

Head start and (lead) time

savings

Standards based application

JHeadstart Value

JHeadstart Forms2ADF Generator

Page 47: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 47

FREE packaging of key technologies

from the Oracle ADF that can be used

to develop and deploy applications

without licensing costs

ADF Essentials

Page 48: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 48

Gives you 360-degree view

Much Faster Interactive

Reporting Experience

Both Native and Web Apps for

iPhone & iPad

Enterprise Reporting Platform

for Oracle - E-Business Suite

BI Publisher Value

Why Adopt BI Publisher for Reporting?

Page 49: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 49

Upgrade for better performance with Weblogic 1# application server

Upgrade for better integration

Enhance Process Orchestration

Greater Business Visibility

A 100% standard platform

End to End security

SOA Value

Why Adopt SOA or Upgrade to SOA 11g?

Page 50: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 50

Improve Business Agility

Increase Customer Loyalty

Enhance User Productivity

Seamless Access to the Right

Information

Webcenter Value

Why Adopt Webcenter?

Page 51: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 51

Webcenter

Socialize

in Enterprise

BI

Expect what

you inspect

SOA

Upgrade to

Integrate

Oracle Offerings – A Piece of Cake

ADF

One Framework

allow you to use

many technologies

SOA

BI

Webcenter ADF

Page 52: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 52

Fastest solution for business

intelligence, modeling,

forecasting, and planning

applications

Access to all Oracle and non-

Oracle enterprise data sources

No limits on your users, your

data, or your applications

Exalytics Value

Exalytics

Page 53: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 53

Exalogic Elastic Cloud

Hardware and software engineered

together

Increase application performance

and efficiency by up to 10x or more

Lower TCO & reduced risk

Higher user productivity and one-

stop support

Improve ROI of IT investments

Exalogic Value

Page 54: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 54

Move your Applications to the CLOUD

Page 55: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 55

Greater Flexibility

Quicker Deployments

Fewer Servers

Reduce Cost and Pay as you go

Offer Software as a service

Application Platform On The Cloud

Why you should consider moving your

applications to the CLOUD?

Page 56: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 56

Private Cloud

Public Cloud

Value For The Customers

New look and Feel for their solutions

and accessible on New Generation

Technology(Smartphone and Tablets)

Faster time to market

Using latest Technology and best of

breed with standard based solutions

Higher productivity and performance

on highly available secured systems

Moving easily to the Cloud

Page 57: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 57

Public Cloud

Private Cloud

Value For The Partners

New Opportunities and gain market

leadership.

Increase Revenue

Higher productivity and Faster Time

to Market

Move easily to the Cloud

Page 58: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 58

The Roadmap Oracle RED-Stack

Page 59: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 59

What if You Could …

PROFITS

Faster Time to Value Reduce Risk

IMPROVE TIME TO VALUE

• Beat your “Go Live” date by

months not days

• Add new businesses, anytime

• Add new capabilities, when

you need them

• Offer new products & services

before the competition

• Change before you have to

• Respond when you need to

REDUCE RISK

• Shrink number of IT vendors

• Avoid H/W scheduling delays

• Minimize H/W integration

• Get rid of “finger pointing”

• Avoid “all nighters”

• Ensure system availability

• Keep your project promises

• Eliminate complexity and

confusion

SHIFT COSTS TO PROFITS

• Slash project costs

• Focus on innovation

• Do things differently

• Shift budget to new projects

• Support more clients

• Process more transactions

• Accelerate projects

• Consolidate

Page 60: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 60

Engineered Together

Tested Together Certified Together

Deployed Together

Upgraded Together

Managed Together

Supported Together

Page 61: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 61

RELIABILITY PERFORMANCE

MANAGEABILITY

SECURITY

SUPPORT

Page 62: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 62

ORACLE’S TECHNOLOGY STACK LEVERAGE ORACLE’S R&D INTESTMENT

Leverage Oracle’s $4.5bn investment in R&D and leadership in software technology and hardware

• Focus your R&D on the delivery of customer functionality rather than the supporting infrastructure

• Enables you to deliver solutions faster, cheaper and at lower risk

• Engineered systems deliver extreme performance and lower TCO for your end user

• Enables you to deliver step changes in value to your customer and increase your revenues and/or margins and thus

improve your competitiveness

OVER $19B

IN R&D

SINCE 2004 $1.3B $1.5B

$1.9B $2.1B $2.6B $2.6B

$3.1B

$4.5B

FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11

Page 63: Oracle Value Proposition for ISV Applications

63

• Complete – More Value Less Complexity • Total technology platform to underpin your application

• Single suite from single supplier whether you deploy on premise, hosted or in the cloud

• Scalable solution, able to support both your smallest and largest customer with a single implementation

• Open – More Choice Less Risk • Standards-based, not locked-in

• Supports deployment in heterogeneous environments • Windows, Linux, Unix etc.

• Rapidly offer new business services • Adopt innovative new services quickly

• Source at best value

• Integrated – More Flexibility Less Cost • Pre-built integrated components; Oracle does the housekeeping

• Pre-built integration to Oracle‘s and other enterprise applications

• Certified interoperability with Oracle’s technology competitors

ORACLE SOFTWARE COMPLETE, OPEN AND INTEGRATED

Enables partners to: • Focus on solution functionality

• Deliver faster, cheaper and at lower risk

• Future proof solutions

Page 64: Oracle Value Proposition for ISV Applications

64

BRING NEW FUNCTIONALITY TO MARKET FASTER, CHEAPER AND AT LOWER RISK

Application

Oracle Database

BUSINESS

INTELLIGENCE

CUSTOMER

EXPERIENCE

AVAILABILITY &

PERFORMANCE

SECURING

INFORMATION

APPLICATION

INTEGRATION

DEPLOYMENT

MODELS • What is your product roadmap?

• What else are your customers

purchasing to make up their whole

product?

• What else are your customers

asking you for?

• Where are you losing deals?

• What could you back-sell into your

existing customer base?

IDENTIFYING THE OPPORTUNITY

• Out of the box, pre-integrated

solutions available from Oracle

• Improved competitiveness and

value of your offering

• Delivered quickly with

minimum effort and risk

• Staged implementation and

deployment to reduce risk and suit

both you and your customers

ORACLE SOLUTIONS

Deployment

Managed Service

Remote Server

Hosted

SAAS

Application Integration

Data Integration

Transaction Integration

Composite Apps.

Process Integration

Business Intelligence

Custom Reports

KPI Dashboards

Data Marts

Full BI

Availability & Performance

System Management

High Availability

Disaster Recovery

Transaction Resilience

Customer Experience

Automation

User Experience

Customer Intimacy

Customer Collaboration

Securing Information

Secure External Documents

Secure Int. Threat

Secure Ext. Threat

User Authentication

Page 65: Oracle Value Proposition for ISV Applications

65

IMPROVE MARGINS AND/OR COMPETITIVENESS BY SELLING ORACLE SOFTWARE AS PART OF YOUR SOLUTION…

• Offer more of the whole product

• Control more of the sales cycle

• Lower the total cost of your solution

• Increase margins

• Increase revenues

• Increase your competitiveness

OPPORTUNITIES

The complete set of goods and

services required to deliver the

customer’s solution

CUSTOMER’S WHOLE

PRODUCT

Oracle Software

Partner Solution

Hardware

Support & Maintenance

Reduce whole product cost by

selling Oracle technology Other …

Services

The ability to improve your

margins and/or the

competitiveness of your solution

DELIVERING

Page 66: Oracle Value Proposition for ISV Applications

66

FLEXIBLE SOFTWARE LICENCING MODELS WHATEVER YOUR GO-TO-MARKET AND BUSINESS MODEL

Resell Sell Oracle technology

alongside your solution

Increase your business revenues

and margins

Embed

Embed Oracle within your

solution and sell at a total

solution price. Solution based

pricing.

Increase your licence revenues and

margins.

Oracle licencing and commercials

transparent from the end user.

Value Based Pricing

Embed Oracle within your

solution and sell at a total

solution price. Royalty based

pricing.

Increase your licence revenues and

margins.

Oracle licencing and commercials

transparent from the end user.

Cloud / Hosted Managed Service and SaaS

based deployment models.

Increase your margins and

competitiveness by offering new

deployment models to your end user.

Option Description Benefits

Supports perpetual licence,

managed service and SaaS

models…

Page 67: Oracle Value Proposition for ISV Applications

67

ORACLE ENGINEERED SYSTEMS HARDWARE AND SOFTWARE ENGINEERED TO WORK TOGETHER

• Vertically integrated from software to disc

• Tuned to work together

• Built in high availability

• Pre-configured, pre-integrated, pre-tested

and pre-certified

• Just plug-in and go…

SPARC SuperCluster Database Appliance

Exalytics In-Memory

Exadata Exalogic Big Data

Purpose

Built

General

Purpose

Page 68: Oracle Value Proposition for ISV Applications

68

ORACLE ENGINEERED SYSTEMS VALUE, PERFORMANCE AND SIMPLICITY

Drive improved

margins and/or

competitiveness

• Faster Time to Value • Reduced time and cost associated with:

• pre-installation sizing

• system component acquisition

• installation and configuration

• testing and validation

• Simple to specify, purchase and install

• Extreme Performance • Step change performance improvements;

• for database, middleware, analytics, …

• best price performance for Oracle

• Near linear scalability

• Increase performance or reduce infrastructure footprint

• Extreme Simplicity • Simple to manage, maintain and support

• Suitable for on-premise, hosted or SaaS deployment models

• Reduce operational risk and lower TCO

Time to Value

Faster

Deployment

Installation and Configuration

Testing and Validation

Acquisition of Components

Pre-Implementation System Sizing

Installation and Configuration

Testing and Validation

Acquisition of Components

Installation and Configuration

Testing and Validation

Take Delivery of ExaStack

Performance

Improved

Operation

Simplicity

Easier to

Manage

Faster, Lower Risk

Deployment

Improved Operational Capability

Simpler Management

& Maintenance

Page 69: Oracle Value Proposition for ISV Applications

69

IMPROVE MARGINS AND/OR COMPETITIVENESS BY DEPLOYING ON ORACLE’S ENGINEERED SYSTEMS…

• Control more of or all of the sales cycle

• By offering more of the customer’s whole

product

• Lower the total cost of your customer’s

overall solution

• Increase your revenues

• Increase your margins

• Increase your competitiveness

OPPORTUNITIES

The complete set of goods and

services required to deliver the

customer’s solution

CUSTOMER’S WHOLE

PRODUCT

Oracle Software

Partner Solution

Hardware

Support & Maintenance

Other …

Services

Reduce whole product cost by selling Oracle

technology

Further reduce whole product cost by using Oracle

engineered systems

The ability to further improve your margins

and/or the competitiveness of your solution

DELIVERING

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Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 70

An Engineered Systems Is Your Best Platform

× Multiple Vendors

× Delivered in Pieces

× Assembled on Site

× One-Off Configuration

× Tested By You

× Finger Pointing and Delays

× Painful Maintenance Cycles

Highest Risk Lowest Risk One Vendor

Delivered Intact

Factory Assembled

Standard Configuration

Tested Together by Oracle

One Call to One Team

Simpler Maintenance Cycles

Page 71: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 71

Roadmap Upgrade/Migrate

Page 72: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 72

ISV Roadmap

Simplicity

Standardized Technology

Architectural

Complexity

IT Silos

Cloud Computing

Shared Services

Agility

Efficiency

Consolidated Platform

Business

Modularity

72

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Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 73

Database - Roadmap

Small To Medium Business

Page 74: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 74

Fusion Middleware - Roadmap

Forms xi

Others BI Publisher 11g

Weblogic Suite

Page 75: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 75

Value Proposition

Page 76: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 76

Upgrade/Migrate Value Proposition

Value for Partners

Deliver high quality solutions

Enables you to deliver solutions faster, cheaper and at lower risk

Offer different deployment models

Deliver more value to your customer

Gain new markets – expanded services opportunity

Increase revenue & improve competitiveness

Value for Customers

Cost savings through simplified IT

Faster time to value & reduced risk

Leverage existing skills

Increase customer satisfaction and loyalty

Transforming IT to business enabler

Page 77: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 77

References & Useful Material

Page 79: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 79

FMW References Weblogic Overview

Forms 11g R2 New Features

Upgrade to Forms 11g Faq

JHeadstart Overview

Java 7 Features

ADF 11g | ADF Mobile | ADF Essentials Faq

BI Publisher 11g Features

SOA 11g Features

Webcenter Overview

Cloud | Exalogic | Exalytics

Page 80: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 80

Key Take Away &

Next Steps

Page 81: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 81

Win Win

Increase revenue, make new business

with new technologies

Increase your margins and/or improve

your competitiveness

Deliver faster time to value & gain

credibility

Page 82: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 82

Exa-Stack Programs for ISVs

Program Description Requirements

Ready to Run on Oracle’s

Engineered Systems

ISV makes public certification

statement

Runs Best on Oracle’s

Engineered Systems

Oracle certified performance test

Page 83: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 83

Why Exa-Stack Program?

Exa-Ready Benefits

Oracle Exastack Ready logo.

Formal recognition from Oracle and brand

awareness for applications

Oracle Solaris Ready

Oracle Linux Ready

Oracle VM Ready

Oracle Database Ready

Oracle WebLogic Ready.

Promotion in newsletters, websites,

advertising, etc.

Opportunity to differentiate and promote your

applications

FREE assessment/exam vouchers

Exa-Optimized Benefits

Oracle Exastack Optimized logo

Tune and Optimize your application on:

Oracle Exadata

Database Machine

Oracle Exalogic Elastic Cloud

Oracle SPARC SuperCluster.

Partner success story including performance metrics published on Oracle References.

Competitive differentiation & High visibility with Customers

More service requests

Page 84: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 84

If you have any further questions please don’t hesitate to contact us

or the channel manager

blogs.oracle.com/imc

[email protected]

On Track For Growth

Page 85: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 85

Page 86: Oracle Value Proposition for ISV Applications

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Page 87: Oracle Value Proposition for ISV Applications

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 87

CUSTOMER LOGO

“This slide format serves to call attention to a quote from a prominent customer, executive, or thought leader in regards to a particular topic.” Name

Title, Company Name

blogs.oracle.com/IMC