online presence - board leadership lethbridge · online presence creating & managing an. why?...
TRANSCRIPT
Online PresenceCreating & Managing
an
WHY?set your intent and purpose
● Provide information● Serve community● Attract donations/support● Reach new audiences● Build brand
audit your activities against it
DIGITAL MARKETING TRIFECTA
EARNEDMEDIA
PAIDMEDIA
OWNEDMEDIA
SharesReviewsBlogsNews
AdsBoost
Influencers
WebsiteSocial MediaEmail
Comprehensive Strategy
EARNEDMEDIA
OWNEDMEDIA
PAIDMEDIA
SharesReviewsBlogsNews
EARNEDMEDIA
OWNEDMEDIA
PAIDMEDIA
SharesReviewsBlogsNews
EARNEDMEDIA
OWNEDMEDIA
PAIDMEDIA
WebsiteSocialEmail
EARNEDMEDIA
OWNEDMEDIA
PAIDMEDIA
WebsiteSocialEmail
EARNEDMEDIA
OWNEDMEDIA
PAIDMEDIA
WebsiteSocialEmailHOW
NOWWOW
● Provides an answer● Instructional● Informative
● Time-sensitive● Current● Breaking
● Attention-grabbing● Fun● Exceptional
EARNEDMEDIA
OWNEDMEDIA
PAIDMEDIA
WebsiteSocialEmail
EARNEDMEDIA
OWNEDMEDIA
PAIDMEDIA
AdsBoost
Influencers
EARNEDMEDIA
OWNEDMEDIA
PAIDMEDIA
AdsBoost
Influencers
EARNEDMEDIA
OWNEDMEDIA
PAIDMEDIA
AdsBoost
Influencers
EARNEDMEDIA
OWNEDMEDIA
PAIDMEDIA
AdsBoost
Influencers
EARNEDMEDIA
OWNEDMEDIA
PAIDMEDIA
AdsBoost
Influencers
Q&A