brand & online presence

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Brand & Online Presence Brand and How To Set Yourself Apart From The Pack February 8, 2011 Mike Mathews Measured Marketing Solutions LLC

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Brand & Online Presence. Brand and How To Set Yourself Apart From The Pack February 8, 2011 Mike Mathews Measured Marketing Solutions LLC. AGENDA. Brand Presence Tools. BRAND. Simple: What your prospect believes about you. The result of the cumulative effect of all actions. - PowerPoint PPT Presentation

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Brand & Online PresenceBrand and How To Set Yourself Apart From The PackFebruary 8, 2011Mike MathewsMeasured Marketing Solutions LLCAGENDABrandPresenceToolsBRANDSimple: What your prospect believes about you.The result of the cumulative effect of all actions.Branding is the constant and consistent application of appropriate actions.

YOUR BRAND

An extension of you!ITS PERSONAL!NOW TAKE IT TO THE INTERNET

ONLINE PRESENCEWhat is it?Why is it important?How can it be protected?

THREE POINTS OF CONTACTLinkedInGoogle ProfilesWebsite or blogWordpressBloggerSquarespaceDIY

Complete these three profiles and link them. They form a strong chain. What About The Others?Why not Facebook?Why not XXX?When do Facebook, Twitter, etc. make sense?Develop a following or communityAdvertising targeted to consumers

OMNI PROFILESpeeds developing LinkedIn & Google Profiles & About pagesMost important itemsNameLocationContact preferencesBio (Resume)PhotoLinks Keywords

LINKEDINwww.linkedin.comFacebook for business 90M members/50% U.S.Why: Builds a professional base & linksWhat:Complete your profileUse a photoBuild links to professional colleaguesJoin groups & networkSecret: Use recommendations.

LinkedIn Image 1

LinkedIn Image 2

LinkedIn Image 3

LinkedIn Image 4

GOOGLE PROFILESwww.google.com/profilesWhy: Top of the search results!Provides positive out-linksReinforces your other appearancesEasy and freeWhat:Complete the ProfileUse a Photo & use Picasa for more photosSecret: Use Google Places.

Google Profile Image 1

WEBSITEWhy: You own it!What: Whatever you want.This is your showroom.Lots of money: or not.Create a blog siteUse SquareSpaceGo customBudget

Secret: Start with clean design, keep it fresh.18Web Image 1

Web Image 2

Web Image 3

FACEBOOKNot a personal page, a BUSINESS pageWhy: Use to drive contactWhat:Constant refresh fed by blogBe personal, open, invitingUse photosCAVEAT: You do NOT own this page!

Secret: Promote and build a community.Facebook Image 1

Facebook Image 2

Facebook Image 3

Facebook Image 4

FACEBOOK PROMOTION

MILAN STONEWORKS PROMOJennifer WakayamaDozens of Facebook Wall posts75 likes to 450 likes in 6 months!

PSU DIGITAL MARKETING BREAKFAST February 15, 2011Small business focusPanel on digital marketing activitiesTorben Nielsen Power Of CommunityMike Wills SEM: Everything You Need To Know, You Already Learned From DatingMary Nichols The Taste Of Success: How Social Media Led Product DevelopmentJennifer Wakayama Ugly Kitchen ContestDon Bourassa YELP - Location Based Services for Great AdvertisingFREE and it includes breakfast! (register by Friday, Feb 11)www.psumultimedia.eroievent.com/WRAPUPYour brand is YOUOnline Presence: Drive Your MessageThree-Legged StoolDo enough, not too muchLinkingWhat to Add & WhyBlogDemonstration Get Professional Help.when you need itThanks To Our SponsorsNESTRapid DesignInFocusCONTACTmike@measuredmarketingsolutions.comwww.google.com/profiles/mike.e.mathewswww.linkedin.com/www.facebook.com/mike.mathewswww.measuredmarketingsolutions.com@memathews503-334-2592KEYWORDS & SEOGoogle Webmaster Centralhttp://www.google.com/support/webmasters/ Google Keyword Toolhttps://adwords.google.com/select/KeywordToolExternal Search-based Keyword Toolwww.google.com/sktool