Building and Managing Your Online Presence

davesaunders.net/blog@davesaunders

Online Presence

1. Your brand2. Video3. Podcast4. Reports5. Blogging6. Live media7. Online intelligence8. What else?

Your brand

A relationship

The mix

Your valuesWhat you doHow you do it

The market

Keyword research

• Know what people are looking for

Google

Google

Did someone say “FREE”?

SKTool

Wonderwheel

Search

WordTracker

Free Keyword Tool http://freekeywords.wordtracker.com

Use to research QUESTIONS!

Twitter

#2 search enginehttp://Search.twitter.com

Why?

• Why do you do what you do?

How to screw your brand in easy step

Break trust with your relationship

Video

Old spice

Will It Blend

Podcasting

Surprise (to me) free hostingPosterousSubmit URL to iTunes and it works!

Working formats

Radio show

Quick info segment

Reports

Social Media Manifestohttp:///www.yoursocialbrand.com/report

Alternative Report Tactic

• Get interviewed by a celebrity in your niche

John Assaraf & Dave Saunders on Social Media marketing &

presence management for your business http://www.yoursocialbrand.com/johnassarafinterview.htm

Blogging

If you blog it, they will come?

Probably not

You need to do “more”

Focus

Comment

Guest Blog

Live media

Ustream.tv

BlogTalkRadio.com

Freebinar.com

Online intelligence

Watch for you & your market

Google Alerts

Feed into Google reader

What else?

• LinkedIn.com (Profile & Answers)• Twitter• Discussion forums• Facebook (Profile & fan pages)• PRWeb.com• Scribed.com• SlideShare.com

JUST DO IT!You can't build a reputation on what You can't build a reputation on what

you are going to do.you are going to do.-Henry Ford