online marketing and social media basics
DESCRIPTION
Online Marketing and Social Media Basics for business. Getting found online today is not easy but a clear understanding of how and why can make it manageable and a real possibility.TRANSCRIPT
THE SMART GROUPONLINEBIZSMARTS.COM
Michael Gray
Getting Found Online
Your Online Presence Companies spend millions making their
storefront look great.
Your Online Presence Don’t you want you customers to
experience this?
Your Online Storefront Does you online presence look like this?
Your Online Storefront Shouldn’t your online storefront look
even better?
Your Site In the Online World
Getting Found Online
YourWebsite
Create Content FromYour Website
Online Activities 900 million + people are on Facebook 300 million registered tweeters on twitter 80% of companies now use LinkedIn to find
employees. It’s where many of your current customers
are spending their time. It’s where ALL of your future customers are
spending their time. 52% of global population under age 30.
Social Channels
Social Channels By Personality
Content Soup
Posting Mix
Posting Calendar
Mon Tue Wed Thu Fri 1 2 3
6 7 8 9 10
13 14 15 16 17
20 21 22 23 24
27 28 29
Get these printable calendars for any dates you need with CalendarsThatWork.com Full Access.
Getting Found Online
Google-Bing-YahooSearchM
obile
SEO
Web
site S
EO
Socia
l SEO
The Power of the Mobile Device
Mobile accounts for 50% of global search. Websites must be mobile optimized. 25% of Americans in the last month said
they watched a short video….on their phone Mobile requires site specific SEO work. Google Places, Yelp, Angie’s List are places
to be listed for mobile search optimization.
The Social & Sales Funnel
Brand Awareness and ReputationCustomer Development
Customer ServiceCollect Feedback
Transition To Sales Funnel
Sale
Brand Loyalty
Traditional Marketing &
Lead Generation
Michael GraySocial Network Assist
https://www.facebook.com/SocialNetworkAssist
Michael @socialnetworkassist.com
http://twitter.com/mikeonsocial