step 1: some online marketing basics...step 1: some online marketing basics step 2: building your...
TRANSCRIPT
Step 1: Some Online Marketing BasicsStep 2: Building Your Web 2.0 PresenceStep 3: Putting This Presence To Work For YouStep 4: Advanced Online Marketing (Part 2 of series)
What Is Web 2.0?
Interactivity!
Allowing Your Audience toTalk Back To You
Concept: Word of Mouth Marketing on steroidsConcept: Speaking “With” your client base, not “To”
Concepts: “Online Influencers” – power users to connect withConcepts: “Touch Points” – do less work and maximize results
Answering The Question: There is so much out there.
FacebookMySpace
BlogsPodcastsYouTube
What should I do first?
Who should I listen to?
Step 1: Building Your Web 2.0 Presence
Facebook.com – Business/Fan Page (Status/Posts)
Facebook.com – Business/Fan Page (Photos/Post)
Facebook.com – Business/Fan Page - Info
Facebook.com – Business/Fan Page – Notes/Blog Integration
Facebook.com – Business/Fan Page
Facebook.com – Fan Page promo in NOTES
Facebook.com – Fan Page – Film Company
Step 3: Putting This Web 2.0 Presence To Work For You
• Facebook – Posts and Tagging Photos• Facebook Advertising• Facebook’s Reach
Facebook.com – Posts and Status Updates
Facebook.com – The Amplifying Effect
“Friends of Friends”
Facebook.com – The Amplifying Effect
Reach Friends of Friends
Facebook.com – Photos with business backdrop + tagging
Facebook.com – Photos as Amplifiers
TrickPost photos first – all of your friends see the photos posted
Second, a few days later, tag the photos
The photos show up to your friends
again…
And then the tagged friends’ friends see
the photos
GayTravelocity.com – Tag Yourself!
Facebook.com – TIP: Do Less E-Mails/Updates – Post Content Instead
Facebook Posting Scorecard: Called Insights
Facebook Posting Scorecard: Called Insights
The Art of Posting: Posts are now searchable
The Art of Posting: Posts are now searchable and more public
Facebook.com – Advertising
Facebook.com – Advertising (Niche)
Facebook.com – Advertising (Niche)
Facebook.com – Advertising
Facebook.com – Advertising
Facebook.com – reporting
Facebook.com – charting
Facebook.com – demographics
Facebook.com – Atlantis ad
Website Usage – June 2006 to August 2009
Facebook.com – Overall Reach in MembershipTop 25 Countries on Facebook as of October 8, 2008
Facebook.com – Active UsersCrosses 300,000,000 users on 9/15/09
Step 4: Advanced Online Marketing
• The Viral Nature of Blogging and Status Updates• Photos combined with Blogging• Connecting it all up to some of your 1st “Touch Points”• Consider the Video Option
This is where your time is spent in initial setup only… after that, it’s only a matter of time spent blogging and uploading photos. Video, on the other hand, can be considerably more time consuming.
Your Online Audience
Search engines such as Google(for those not sure which sites to start with)
Community and content-based websites(for those who do know where they like to start)
Blogs (for those who employ a variety of methods to stay up-to-the-minute and current on their favorite topics)
Micro-Blogs (Twitters, Facebook status messages / SMS text updates)
Social Networking sites such as Facebook (for those who are staying current with their friends and the companies, products and services that are of specific interest to them)
Video sites such as YouTube (for those who enjoy personal, shorter form video entertainment)
A person’s “Touch Points”
Blogs Photos
Videos
Other Networks Search
These sites are your content tools
Blogs Photos Videos
These sites are your eyeballs
Friends + Biz Contacts Biz Contacts + Outlook Search
YOUR WEBSITE
Advanced Online Marketing Concept
Content: Blog with Photos
Content: Blog with Photos
Content: Photos on Flickr or Picasa
Blog automatically feeds into Facebook Page
Integrate blog with Facebook page
Integrate blog with LinkedIn Group
Integrate blog with Plaxo Groups
You can control where your content appears in Plaxo
Integrate blog with FriendFeed
Integrate blog with FriendFeed
Integrate blog with Twitter (I use TwitterFeed.com)
Integrate blog with Twitter (I use TwitterFeed.com)
Integrate blog with Twitter (I use TwitterFeed.com)
With TwitterFeed.com, you can measure performance
Some articles get hundreds of clicks on Twitter
Some articles get thousands of clicks on Twitter
Photos on Flickr can be added to Twitter as well
Note use of descriptive text in photo
Link your Facebook Fan Page Status Updates to Twitter
Google SearchNotice how many search results are from social media
Google SearchNow look at how many search results are from social media
Coming up with blog postings + Creating a story(Coming up with a story theme is the KEY here!)
Remember: Inform or Entertain
Destination Marketing Example
Story can be created from the multiple blog postings, including:- restaurant reviews- event coverage with editorial and photos- hotel reviews- local interviews- links to local news items
Destination Example: Montreal
Destination Example: Montreal
The Power of search on Twitter.com for finding contactsTouch Points Need Contacts… + Hunt for “Influencers”
Advanced Twitter 3rd party programs in use today – TweetDeck.com
Advanced Twitter 3rd party programs in use today
Twitter and Photos
Twitter and Videos
HootSuite designed for Business Twitter Management
HootSuite designed for Business Twitter Management
HootSuite designed for Business Twitter Management
HootSuite designed for Business Twitter Management
Gay Los Angeles “TweetMeme’s”
Gay Los Angeles “TweetMeme’s”
Gay “Trends” according to OneRiot.com
Matthew [email protected](323) 908-3653