online marketing basics for artists
DESCRIPTION
http://theabundantartist.com This is the presentation that I gave at the Artist Trust event in Seattle, WA.TRANSCRIPT
online marketing for artists
gallery vs independentmany well known gallery artists don’t make a great living, but they have a place in academic circles and history
many artists with a relatively small audience make a great living and have strong connections with their collectors
know your collectors
Who are they? Where do they live? What are their hobbies? Where do they spend their time?
They’re not always older…
what makes you special?
show your personality and sources of
inspiration
research what other artists in your niche are doing online
unique offerings and programs – like welding kits
sell originals at full pricesell prints at a discount
See my free video on how to build an artist website with Wordpress.
copyright concerns
• leverage Creative Commons• use low-res images (72dpi)• keep them small (500 pixels wide or
less)• don’t use scripts that disable right-
clicking or sharing
email newsletters
The single most important marketing tool an artist has. • Email list sign ups• Write down names at galleries,
fairs• Ping your list at least once per
month
write a blogyour blog is the place to talk about your work, what inspires you, and other topics of passion.
• set a schedule you can keep
• 23 things to write about
• share your posts with others
be social
last year, Natasha Wescoat made $50,000 from Facebook related sales. • 80/20 ratio of interesting/engaging content to sharing your
art• ask questions and respond to theirs• make it fun – giveaways, contests, auctions, charities• build urgency
what is success?
• track everything with Google Analytics
• # of Sales• email list sign ups• traffic to your site• tweets, likes and pins are nice, but
they are not equal to sales
questions?
contact me at theabundantartist.com for speaking, coaching, and other projects