strategy to grow your online fundraising - toolkits for success.pdf · • giving tuesday: use the...
TRANSCRIPT
PixGift Plug &Play Toolkits
One Million Pixels to Grow Your Online Efforts For Nonprofits, Volunteers, and Businesses
www.pixgift.com
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Introduction We are delighted that you have decided to explore this unique opportunity offered by PixGift to
harness crowd-funding with the world’s fascination with photos and selfies for greater good!
• PixGift has created the first all-in-one platform that embraces crowd-funding and photos.
• PixGift is an easy and simple way to obtain incremental funds for specific projects.
• PixGift Collage is a fun way to increase the effectiveness of online fundraising efforts.
• PixGift offers you a Plug & Play Toolkit with 5 options for your crowd-funding event:
o Giving Tuesday
o Donate Your Celebration!
o Corporate – Giving Back
o (YourCityName) Gives More
o Customize Your Crowd-Fund (you design your event)
• PixGift is a ready to launch platform that can be easily implemented by nonprofits, volunteers,
businesses, and almost anybody running a crowd-funding effort.
• In PixGift people contribute the amount they choose determined by a picture they upload on
the Solidarity/Funding Canvas. The gift recipient receives the pooled funds from all the gift
givers and a shape collage or photo mosaic of all the photos to use it as a marketing visual
or thank-you token.
• PixGift’s platform can be used as a donor loyalty recognition program enhancing your
marketing efforts by using the photos sent by donors and posted on the PixGift Collage in
posters, digital media, thank you notes and many more applications!
• PixGift’s platform features allows donors to engage, interact and relate themselves to any
cause in a familiar and easy way.
• PixGift wants your non-profit crowd-funding event to be a HUGE SUCCESS, that’s why we
are always available to coach you through the process.
www.pixgift.com
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WHY TIE A CROWD-FUNDING EVENT TO PHOTOS? • Snap shots, selfies and photos are part of today’s global culture … it’s a way of engaging,
sharing, connecting, it’s SELF-EXPRESSION.
• People remember 10% of what they hear, 20% of what they read, 90% of what they see &
do! Source
• Participants co-create the content to be shared.
• People act from the heart, not the head … what better way to touch the heart than with a
photo that makes you part of a greater movement!
WANT TO LEARN MORE ABOUT PIXGIFT? Please watch this two minute video that shows more details and the easy steps to set-up your
PixGift crowd-funding event. - YouTube
CHOOSE FROM 5 PLUG & PLAY TOOLKITS! PixGift gives you 4 toolkits with a pre-established theme, and one other option where you can fully
customize your event using the PixGift platform.
• Giving Tuesday: Use the #GivingTuesday umbrella to engage your supporters to give
during this global giving movement. Choose a theme for the #UNselfies and let your
donors be part of your story. Your logo will be included as part of the corporate /Giving
Tuesday collage. You can use this collage in your Holiday marketing efforts. Learn More
www.pixgift.com
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As partners in this awareness movement we are offering to nonprofits:
1. Waiving our setup fees,
2. A FREE funding portal where supporters donate a #UNselfie while co-creating a collage
for the organization,
3. A 40% discount on our rates for the visual art creation that have already been
implemented,
4. A FREE inclusion of logo of the organization in the final visual art,
5. In addition to the final visual art a FREE design of a thank-you note containing the
resulting shape collage to use as a token of gratitude during the Holiday season,
6. An unrestricted copyright distribution of the resulting shape collage to be used in posters,
digital media, and other applications.
7. A challenge bonus reward of 1% of the pooled funds if the nonprofit reaches 75% of the
funding goal.
• We have a limited number of available campaigns. To book a place register here.
• To learn more about PixGift nonprofits can visit us here.
• To learn more about the terms and prices visit us here.
As bringing together crowd-funding and photo-sharing is an entirely new concept, nonprofits can
experience how PixGift works by uploading their logo at no charge here.
www.pixgift.com
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• Donate Your Celebration!: This option is for nonprofits that want to give current donors the
opportunity to donate their celebration events by having their friends and family give to the
nonprofit instead of receiving gifts. Also great for prospect donors who are looking to
donate to a charity of choice on their celebration (a birthday, anniversary, graduation or
other) in lieu of gifts. Learn More
• Corporate: Start a corporate giving back campaign to promote your brand. Use your logo
to raise funds or to match the gift of your employers. Receive pledges or donations on the
spot and use your company logo to create the Shape Collage with donors’ photos. Final
Shape Collage is great to commemorate campaigns in posters, build awareness in
billboards, digital media, personalize thank-you notes and more! Learn More
www.pixgift.com
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• (YourCityName) Gives More: This is a preset theme campaign to activate communities to
give back. PixGift encourages creative involvement and community spirit to support local
projects that improve the quality of local life. Your skyline is a unique visual symbol that
characterizes your town or city. It evokes strong memories and a sense of belonging. It
defines your local identity and heritage, and now it can be used as a testimony of your local
culture of giving.
Receive pledges or donations on the spot by challenging prospect donors to fill the skyline
of your city. Collect company logos, individual photos or any kind of picture to create an
Honor Roll Collage with donors’ images.
Recipients such as community foundations, nonprofits and chambers of commerce receive
the pooled funds from all the gift-givers for grant making, and a shape collage or photo
mosaic of all the photos to use in a donor loyalty recognition program leading to incremental
fundraising.
www.pixgift.com
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• Customize Your Event: This is for when you have a very specific fundraising event and you
want to use the PixGift platform to bring crowd-fundraising and photo-sharing together.
You choose the theme for the pictures, and the shape of the collage or picture mosaic
background. Receive pledges on the spot. Use Final Shape Collage or Picture Mosaic in
marketing efforts. Use your imagination with the PixGift platform. Learn More
www.pixgift.com
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MAKING IT A HUGE SUCCESS! • Decide on a specific project, cause or non-profit. The more specific you are about the cause,
the better you will be able to attract donors.
• Have a good story to tell about the impact the funds collected will make. Make it human and
relatable.
• Feel genuinely passionate about this cause! This makes it contagious.
• Align your network. How are you going to let them know the event is running, what is your
compelling pitch that will make you stand out from the clutter, how are you going to ignite the
spark and get the funding going?
• Maximize your fundraising with PixGift:
o Attract new donors by inviting your current volunteers to be your ambassadors by
donating their celebration event to your non-profit organization.
o Invite employees to a business giving back campaign.
o Invite your board members to support your corporate fundraising event.
o Use the power of Peer-to-Peer!
COSTS
(*) optional to have a webpage hosted at PixGift (**) For ambassador campaigns Paypal fees are deducted from pooled funds. Nonprofit and businesses can receive funds in their own account. (***) If fundraising goal is not reached the Level 1 fees will apply.
Features Plans Basic Level 1 Level 2
Free setup
Free Funding Portal hosted @Pixgift (*) (*) Funds collected through PixGift Any PayPal/Square/CC
account Any PayPal/Square/CC
account Enabled to receive donations Enabled to receive pledges ___
Canvas HTML code On PixGift website On PixGift and/or
other website On PixGift and/or
other website Transaction Fees 2.9%+$0.30/transaction Depends on settings (**) Depends on settings (**)
PixGift fees $0.75 For every $10 funding
Paid by donors
$0.50 For every $10 funding goal
Up to $4,999 funding
Nonprofit
$0.40 For every $10 funding goal $5,000+ funding goal (***)
Nonprofit
www.pixgift.com
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Basic • Free for the host of a campaign and free for the nonprofit.
• Fees $0.75 every $10 of pooled funds. Fees are paid by the donor who sees a separate
charge of $0.75 for every $10 of contribution to your cause.
• Only credit card transaction fees apply that are deducted from the pooled funds. (2.9% +
0.30/transaction).
Level 1 • Ideal for receiving pledges or avoiding credit card transaction fees.
• Buy this plan if your fundraising goal is less than $5,000.
• Transaction fees depend on selected settings.
• PixGift fees: pay $0.50 for every $10 of funding goal.
Level 2 • Ideal if you are planning to have many subscribers or campaigns per year.
• Ideal for receiving pledges or avoiding credit card transaction fees.
• Buy this plan if your fundraising goal is more than $5,000.
• Transaction fees depend on selected settings.
• Pay $0.40 for every $10 of funding goal.
WHAT YOU GET • Receive a final detailed report of every donation, donor, and credit card transaction fee
charged by PayPal and Square.
• Receive the pooled funds in one check or through your PayPal account.
• Receive a thank-you e-card with all the pictures of all donors to send out as a token of
gratitude.
• Receive a shape collage (or picture mosaic if applicable) ready to be printed at 11x17.
Bigger sizes available per request.
Contact Us to Start Now
www.pixgift.com
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Ideas for Business and Nonprofits Partner with a nonprofit and start a giving back campaign with your employees or customers.
Receive #UNselfies, donations and pledges in the #Corporate Plug & Play Toolkit developed by
PixGift. Use your company logo to create the Shape Collage with donors’ photos. It is great to
commemorate campaigns in posters, build awareness in billboards, digital media, and personalize
thank-you notes and more! Learn more.
OTHER OPTIONS
PixGift gives you the option where you can fully customize your event using the PixGift platform.
Tell us your idea and we will help you with your online fundraising campaign with tools and
support for success.
www.pixgift.com
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