online giving days infographic - bwf · online giving days online giving days often help...
TRANSCRIPT
Online giving days are growing in popularity and often lead to significant increases in new donor acquisition and overall fundraising. That said, most higher ed institutions have yet to conduct a giving day.
$1,000,000Nearly a quarter of those institutions who conducted a giving day raised more than $1 million— nearly half raised more than $100,000.
$100,000
58% of higher ed institutions have not conducted an online giving
day in the last 3 years
25%nearly
who did, raised more than$1,000,000
Spring appears to be the most popular time of year for
hosting a giving day. 40%SPRING
7%WINTER
20%FALL13%
SUMMER
20% #Giving Tuesday
13%around a
campus event
When Hosted
Giving Day Results
A wide range of staff were dedicated to planning a giving day, with just as many institu-tions dedicating less than one FTE as those that dedicated more than 3 FTEs to the effort.
<1 1–2 2–3 >37%40% 27%26%
Number of FTEs
75%of respondents stated that less
than half of their online donors were
young alumni
Donor Age
Contrary to popular belief, giving days attract donors at every age level, not just young donors.
Staffing
Online Giving Days
Online giving days often help development departments exceed annual fund and
overall fundraising goals.
24-hour giving days are, by far, the most popular duration.
Online giving days continue to be a strong avenue
for acquiring new donors.
47%Exceeded participation goal.
47%Exceeded dollar goal.
12
9 3
6
66%Held 24-hourgiving days.
50%Had more than
20% new donors
Copyright © 2014 Bentz Whaley Flessner
Are you planning a giving day? BWF_social provides giving day workshops and planning counsel. Click here to learn more or visit BWFsocial.com.