online fundraising workshop presentation
TRANSCRIPT
Agenda
Introductions
Online Fundraising - What is it and Why is it Important
Your Organization - How to Create your Identity and Market it
Your Network - How to Identify and Maximize It
How to Join GlobalGiving
Who am I?
Who: Kelly Kurz
What: East African Field Representative
When: February - August
Where: —————————————>
Why: To Experience the Nonprofit World in
East Africa and share GlobalGiving
*2nd Time in East Africa
Who are you?
What is your name?
What organization are you from?
When were you founded?
Where are your projects are located?
Why did you come to this workshop?
Introduce yourself to your neighbor!
What is GlobalGiving?An online platform providing nonprofits
with online fundraising resources, tools, and ideas.
GlobalGiving is the first and largest global crowdfunding community for nonprofits. We give social entrepreneurs and nonprofits anywhere in the world a chance to raise the money that they need to improve their communities.
—ALISON CARLMAN
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- World Bank Executives asked to develop innovative ways to combat poverty
- Potential of global marketplace for philanthropy.
- Left the WorldBank to help the underdog
- Give visibility and access to funds to small grassroots organization that might never be funded
through traditional structures of development
Mari Kuraishi Dennis Whittle
The GlobalGiving Story• Provides access and visibility
• No matter size or location!
• Resource for organizations
• Workshops, trainings, and more…
• Innovative approach to development
• Bottom-up
• Transparent
• Crowdsourcing
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+6000Organizations
$161.4MTotal Donations
381KUnique Donors
60Corporate Partners
149Countries
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+2400Organizations
$32.8MTotal Donations
60KUnique Donors
60Corporate Partners
149Countries
2014
Organizations
49%51%
US International
80%
20%
US International
Donors
Which Organizations Use
GlobalGiving?
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The GlobalGiving Team
Agenda
Introductions
Online Fundraising - What is it and Why is it Important
Your Organization - How to Create your Identity and Market it
Your Network - How to Identify and Maximize It
How to Join GlobalGiving
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What is Online Fundraising?
• Who is involved in Online Fundraising?
• What tools do they use?
• Where are they from?
• Why is Online Fundraising important?
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Online giving is increasing!
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Online Giving Increases
Reach
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Offline:
• Audience is limited to locality
• Donors: only people physically connected with
Online:
• Wider audience reachable - not limited
• Increases visibility
• Easier to grow
Offline vs. Online
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Goals are still the same:
• Creating relationships
• Building Trust
• Delivering a Message
• Giving people a reason to give
• Maintaining relationships
• Continue to grow your valuable work!
Online Fundraising Tools
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Agenda
Introductions
Online Fundraising - What is it and Why is it Important
Your Organization - How to Create your Identity and Market it
Your Network - How to Identify and Maximize It
How to Join GlobalGiving
The power of crowdfunding
isn’t in the funding, it’s in the
crowd.
—Mari Kuraishi Co-Founder & President of GlobalGiving
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Plan a SMART Campaign
1) Think in Terms of a Campaign
• Clear Objective and Deadline
2) Develop SMART campaign goals
• Able to measure progress
• Know time and resources needed
Get Your Story Straight
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Online:
• Wider audience reachable - not limited
• Increases visibility
• Easier to grow
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5 Stories the Most Successful
Campaigns Tell
What’s Your Story?
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Put it in Writing
Agenda
Introductions
Online Fundraising - What is it and Why is it Important
Your Organization - How to Create your Identity and Market it
Your Network - How to Identify and Maximize It
How to Join GlobalGiving
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Rely on Your Tribe1) Map out your Network
• Friends, family, and other connections
2) Who can be your Advocates?
• Share your campaign on your behalf
3) Build your Community
• Find allies and advocates who share your passions
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Trust is HUGE!
How do I get advocates to work for me?
• Host them at your project
• Share insight into success and
challenges
• Develop a personal relationship
77% of millennial donors say they give when a close friend or family asks them to!
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Start StrongCount on your friends to start you out right!
• Donors believe they have a greater impact on
projects that are nearly funded
Plan to go big on Day One
• The first and the last days are the most important
days of your entire campaign!
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Email like a ProBe Personal
• Address your emails to each individual donor!
Consider segmenting groups
• This type receives a better response than generic content
Conduct Individual Outreach
• For high-potential donors send highly personalized emails
Trust us it’s worth your time!
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Keep it Simple
Powerful fundraising emails have 4 simple components:
• a high-quality photo
• a short story about your project or
beneficiary
• a link or button to make a donation
• a clear call to action
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Grow your list of Contacts!
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Prepare to Share
1) Know your audience “social listening” before “talking
2) The Millennial Donor
Feel apart of the movement
3) Remember: it’s not all about you
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Show Your GratitudeThank 'em early, thank 'em often.
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Consider a VideoAnatomy of a Good video:
The 6 element that will make the difference
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Analyze Your Results1) Check in with your team - What were the challenges?
2) Track your data - See what
worked for your audience
3) Wrap it up - Share your results
4) Ask for Feedback
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Pick a Great Platform
1) Tools and Features
2) Fee Structure
3) Ongoing Fundraising vs. One-Time Campaign
4) Tax Advantages
5) Reputation, Brand Recognition, & Vetting
6) The Bigger Picture
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GlobalGiving Sustainability
15 % Fee
2% Administration Fees
Keeps GlobalGiving sustainable as a
NGO to provide for you
Reliable connection with world wide
donors and corporate partners
3% Credit Card Fees
Covers standard credit card fees from
donors’ cards
U.S. tax deductions donations
10% Resources and Access for
Your Organization
Access to 400,000+ donors and 60+ Corporations
Free trainings, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Donor Management and Analysis
Full Calendar of Matching Days and Organization Campaigns
Rewards and benefits for being active
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2% Administration Fees
Keeps GlobalGiving sustainable as a
NGO to provide for you
Reliable connection with world wide
donors and corporate partners
3% Credit Card Fees
Covers standard credit card fees from
donors’ cards
U.S. tax deductions donations
10% Resources and Access for
Your Organization
Access to 400,000+ Donors and 60+ Corporations
Free trainings, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Donor Management and Analysis
Full Calendar of Matching Days and Organization Campaigns
Rewards and benefits for being active
The majority of our donors cover a portion of the fee
as they complete their donation.
Averages to
9% Fee
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Corporate Sponsors
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The Bigger Picture
Agenda
Introductions
Online Fundraising - What is it and Why is it Important
Your Organization - How to Create your Identity and Market it
Your Network - How to Identify and Maximize It
How to Join GlobalGiving
How To Join GlobalGiving
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1) www.globalgiving.org
2) Click Non-Profits tab
3) Click Orange button
Application Process
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1) Is your organization a registered charity, nonprofit, or NGO that is
implementing programs?
2) Can you provide organizational documents in English? (Google
translations are ok!)
3) Can your organization mobilize enough online supporters to raise at
least US$5,000 from 40 people in 30 days?
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Requirements: $5000 from 40 donors
Time Frame: 1 month
Date: June 1st - June 30th, 2015
Application Deadline: April 24th, 2015
Apply TODAY to automatically receive updates leading up to the challenge!
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Requirements: $5000 from 40 donors
Date: September 2015
Application Deadline: July 24th, 2015
Apply TODAY to automatically receive updates leading up to the challenge!
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Thank you for your Attention!
Questions?
Kelly Kurz
GlobalGiving