globalgiving's online fundraising workshop in australia
TRANSCRIPT
Online Fundraising Workshop
Sydney 2015Amanda Briggs & Alex
Clayton
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Agenda
Introductions
The GlobalGiving Platform
Online Fundraising: Your Organization & Network
Joining GlobalGiving
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Introductions
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Who are we?
Who: Amanda Briggs & Alex Clayton
Where:
When: June-August
Why?
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Who are you?
What is your name?
What is the name of your organization & what is its mission?
What brought you here today?
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What is GlobalGiving?
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Our work is based on a simple but powerful
goal: find organizations best positioned to solve problems in their
communities and help increase their impact.
Our History
1997: Creation of the World Bank’s Development Marketplace
2002: Creation of GlobalGiving2008: Launch of GlobalGiving UK
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The GlobalGiving Team
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Our Core Values
Always open.
Committed to WOW!
Listen. Act. Learn. Repeat.
Never Settle.
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464K 12,300
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$180M
Unique Donors Projects Businesses
CountriesIn Donations163
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60K +2,400
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$32.8M
Unique Donors Organizations Corporate Partnerships
CountriesIn Donations149
2014
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14
15
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49%51%
US International
80%
20%
US International
Organizations Donors
Who uses GlobalGiving?
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GlobalGiving Sustainability
10% Resources and Access for
Your OrganizationAccess to 400,000+ donors and 60+
Corporations
Free trainings, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Donor Management and Analysis
Full Calendar of Matching Days and Organization Campaigns
Rewards and benefits for being active
2% Administration Fees
Keeps GlobalGiving sustainable as a NGO to provide for you
Reliable connection with world wide donors and corporate partners
3% Credit Card Fees
Covers standard credit card fees from donors’ cards
U.S. tax deductions donations
15 % Fee
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The majority of our donors cover a portion of the fee when making a donation, averaging
out to 9% instead of 15%
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Corporate Partnerships
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Corporate Partnerships
International VettingCause MarketingEmployee EngagementGift CardsDisaster ReliefAPI (Web Services)
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$882K
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$135K
$5.5M
Microsoft YouthSpark Partnerships H.B. Fuller
TripadvisorFord Motor Company Fund$3.5M
Corporate Partnerships 2014
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I have received from my team consistently positive feedback about GlobalGiving's work. No challenge we have posed has seemed beyond GlobalGiving's ability to solve. GlobalGiving matches a compelling opportunity to give with great client service.
-Robert Smith,President, Eli Lilly and Company Foundation
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Your Organization & Network
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What is Online Fundraising?
• Who is involved in Online
Fundraising?
• What tools do they use?
• Where are they from?
• Why is Online Fundraising important?
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The power of crowdfunding isn’t in the funding it’s in the crowd.
-Mari KuraishiCo-founder & President of GlobalGiving
Crowdfunding is the practice of funding a project by raising many small amounts of money from a large number of people, typically via online platforms. Crowdfunding isn't easy: it's time consuming and requires patience, perseverance, and resilience.
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Campaign Fundraising
Campaigns have… clear beginning
and endClear “SMART”
goalsan image of
success
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The average donor spends 4.2 seconds on each project page, so make sure you have your story
straight.
Get Your Story Straight
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Activity
Pick either your Issue, Motivation, Place, Idea or People.
Give a 30 second elevator pitch on the chosen topic in relation to your organization!
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NetworkMap out your network
AdvocatesUse them to empower your campaign
CommunityEmbrace the crowd!
Rely on Your Tribe
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Start Strong
Projects on GlobalGiving that receive their first donation during the first 3 days of a campaign are more likely to achieve
their goal than those that don't, regardless of the length of the campaign.
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Consider a Video
2015 GlobalGiving Video Contest Winner: Our Dreams by Freely in Hope!– https://www.youtube.com/watch?
v=QyOFu3_KVMg
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What did you think?
What elements of the video did you like?– Did they have a call to action?
What would you adapt for your organization?
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15 minute Break!
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Analyze your Results
Track your data:Google Analytics
Sign-up & Add your unique tracking code
Facebook InsightsAvailable with 30 likes on your pageLearn about your audience and their level of engagement
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Analyze your Results
Ask for Feedback:Engaging with your community
Listen, Act, Learn, Repeat
Feedback LabsFree Quiz to determine the strength of your Feedback loopAccess tools & technology to help you improve
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How to join GlobalGiving
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Why GlobalGiving?
• Expand your donor network• Gain Access to GlobalGiving
campaigns• Connect to corporate giving• Tax-deductible donations from US
and UK based donor• Tools, training, and resources to
increase your funding potential
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Application Requirements:
• Program Materials: What are you doing?• Letter of Reference: Who supports you?• Certificate of Government Registration• Founding Document w/ dissolution clause• Financial Documents (2 yrs. prior& current
budget)• Disbursement Information• Board Members & Senior Staff• Agree to GlobalGiving Terms & Conditions• Complete a GlobalGiving Open Challenge
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What’s an Open Challenge?
• Post a project on our site• Raise a minimum of $5000 from at
least 40 unique donors• Challenges last from 15-30 days
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Why an Open Challenge?
• Help determine if GlobalgGiving is right for your organization
• Help you start a STRONG campaign• Final vetting tool for organizations
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Benefits of an Open Challenge!
• Success in the Challenge earns you a permanent spot on our site!
• Bonuses at the end of the Challenge– Prizes for orgs that raise the most $ and
have the most unique donors
• 20% Match Day in the middle of the Challenge, PLUS:– $1K to the org. that raises the most
money– $1K to the org. with the most donors
Activity: Mock Challenge
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Questions
