globalgiving online fundraising workshop in mumbai 2016

Agenda

• Introductions

• Fundraising – Where does Online Fundraising fit?

• How to ‘Online Fundraise’I. Using Social Media for Online Fundraising

• How GlobalGiving can help you.I. How can you be a part of GlobalGiving?

What is GlobalGiving?

The Story of GlobalGiving

• World Bank Executives asked to develop innovative ways to combat poverty

• Potential of global marketplace for philanthropy.

• Left the WorldBank to help the underdog

• Give visibility and access to funds to small grassroots organization that might never be funded

through traditional structures of development

• Started in 2004

4

Dennis Whittle Mari Kuraishi

5

Tools + Trainings

Reputation+ Visibility

$$$ Fundraising

OpportunitiesCorporate

Partnerships

International

Donor base

Safe and efficient

platform

Bonus Prizes

6

Over 400 Projects

from 100+

Nonprofits

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Who Am I?• A Bangalore based Fundraiser

• India Partnerships Consultant

• GlobalGivings’s first India based team member

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Who are you?

• What is your name?• What organization are you from?• What does your organization do? - in less

than 3 sentences• What is your role within the organization?• What are your main sources of funding?• 1 fundraising challenge• 1 fundraising success• 1 learning you want to take back today

Find a Partner- Tell them your story!

Agenda

• Introductions




FundraisingGrants

CSR

Individuals

Events

&

Campaigns

Where does Online Fundraising fit in?

Online Fundraising

Offline Fundraising

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Online Giving Increases Reach

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Offline:

• Audience is limited to locality

• Donors: only people physically connected with

Online:

• Wider audience reachable - not limited

• Increases visibility

• Easier to grow

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Offline vs. Online

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Goals are still the same:

• Creating relationships

• Building Trust

• Delivering a Message

• Giving people a reason to give

• Maintaining relationships

• Continue to grow your valuable work!

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Online giving is increasing!

15

16

Average Donation size is increasing!

17*Source: Waggener Edstorm

Agenda

• Introductions




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Online Fundraising Tools

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The power of crowdfunding

isn’t in the funding, it’s in the

crowd.

—Mari Kuraishi Co-Founder & President of GlobalGiving

Use Campaigns to Maintain Engagement

What makes a campaign

successful?

• Sense of urgency

• Programmatic need

• Incentives

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Plan a SMART Campaign

1) Think in

Terms of a Campaign

• Clear Objective and Deadline

2) Develop SMART campaign goals

• Able to measure progress

• Know time and resources needed

Get Your Story Straight

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Online:

• Wider audience reachable - not limited

• Increases visibility

• Easier to grow

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5 Stories the Most Successful

Campaigns Tell

What’s Your Story?

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Put it in Writing

Lets create a SMART Campaign:

Activity 1 1. Goals

2. Timelines – Deadline

3. Your one pager• Your Story

• How will the donation be utilized? Use relatability

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Rely on Your Tribe1) Map out your Network

• Friends, family, and other connections

2) Who can be your Advocates?

• Share your campaign on your behalf

3) Build your Community

• Find allies and advocates who share your passions

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Trust is HUGE!

How do I get advocates to work for me?

• Host them at your project

• Share insight into success and

challenges

• Develop a personal relationship

77% of millennial donors say they give when a close friend or family asks them to!


Activity 2

Mapping out your tribe –

If you needed to get an urgent message out:

How many people could you reach? How?

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Start StrongCount on your friends to start you out right!

• Donors believe they have a greater impact on

projects that are nearly funded

Plan to go big on Day One

• The first and the last days are the most important

days of your entire campaign!

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Email like a ProBe Personal

• Address your emails to each individual donor!

Consider segmenting groups

• This type receives a better response than generic content

Conduct Individual Outreach

• For high-potential donors send highly personalized emails

Trust us it’s worth your time!

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Keep it Simple

Powerful fundraising emails have 4 simple components:

• a high-quality photo

• a short story about your project or

beneficiary

• a link or button to make a donation

• a clear call to action

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Grow your list of Contacts!

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Prepare to Share

1) Know your audience “social listening” before “talking

2) The Millennial Donor

Feel a part of the movement

3) Remember: it’s not all about you

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Show Your GratitudeThank 'em early, thank 'em often.

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Consider a VideoAnatomy of a Good video:

The 6 element that will make the difference

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Analyze Your Results1) Check in with your team - What were the challenges?

2) Track your data - See what

worked for your audience

3) Wrap it up - Share your results

4) Ask for Feedback

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Pick a Great Platform

1) Tools and Features

2) Fee Structure

3) Ongoing Fundraising vs. One-Time Campaign

4) Tax Advantages

5) Reputation, Brand Recognition, & Vetting

6) The Bigger Picture


Activity 3

• Your Calendar – pre/during/post

• Your Communication timelines

• Build your TEAM

Agenda

• Introductions




Facebook Marketing

1. Find out what your audience likes, and stick to it.

2. Make your donors feel

special

3.

56% of those that support nonprofits on the Social Web confirm that compelling

storytelling is what motivates them to take action on behalf of nonprofits.

2. Tell a STORY!

*Source : Waggener Edstorm

3. Use relatability

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4.Use Deadlines & Targets

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5. Connect campaigns with festivals

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6. Make it about them!Lets keep things in perspective

• It’s about the Community you serve

• Its about the stakeholders who are supporting you

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How to use Facebook INSIGHTS to

design an effective strategy.

The Overview Tab

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• Compare

weekly Stats

• Per Post

Performance

• Other similar

pages to watch

and compare

Stalk your audience- People/Visits Tab

• Gender

• Country

• What time of the

day are your fans

online

• Traffic source

Which type of post works best?

Organic vs. Paid

Paid ads increase reach

If you don’t have a large marketing budget,

there’s still hope!

How to increase organic reachPost at the right times

Use visuals

Be authentic

Add a call to action

Agenda

• Introductions



• How GlobalGiving can help youI. How can you be a part of GlobalGiving?

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+6000Organizations

$207MTotal Donations

508KUnique Donors

138Corporate Partners

165Countries

GlobalGiving in

India

- There are 437 projects in

India

- Indian donors are the 5th

largest group of givers on

the site

- We have 8-10 strategic

partners

- Large grant giving

programs with a few

corporate partners

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GlobalGiving Sustainability

15 % Fee

2% Administration Fees

Keeps GlobalGiving sustainable as a NGO to provide for you

Reliable connection with world wide donors and corporate partners

3% Credit Card Fees

Covers standard credit card fees from donors’ cards

U.S. tax deductions donations

10% Resources and Access for

Your Organization

Access to 400,000+ donors and 60+ Corporations

Free trainings, tools, and campaign strategizing

Free one-on-one consultations – call us anytime!

Donor Management and Analysis

Full Calendar of Matching Days and Organization Campaigns

Rewards and benefits for being active

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2% Administration Fees

Keeps GlobalGiving sustainable as a NGO to provide for you

Reliable connection with world wide donors and corporate partners

3% Credit Card Fees

Covers standard credit card fees from donors’ cards

U.S. tax deductions donations

10% Resources and Access for

Your Organization

Access to 400,000+ Donors and 60+ Corporations

Free trainings, tools, and campaign strategizing

Free one-on-one consultations – call us anytime!

Donor Management and Analysis

Full Calendar of Matching Days and Organization Campaigns

Rewards and benefits for being active

The majority of our donors cover a portion of the fee

as they complete their donation.

Averages to 9% Fee

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Corporate Sponsors

Volunteering Opportunities

63

Agenda

• Introductions



• How GlobalGiving can help youI. How can you be a part of GlobalGiving?

How To Join GlobalGiving

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1) www.globalgiving.org

2) Click JOIN tab

3) Click Green button

4) Start Application

Application Documents

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Questions about document requirements : [email protected]

mailto:[email protected]

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Requirements: $5000 from 40 donors

Time Frame: 1 month

Date: March 1st - March 31st EST

Application Deadline: January 31st, 2016

Apply TODAY to automatically receive updates leading up to the challenge!

The Open Challenge

Activity: Let’s create a strategy…GOAL : Raise $5000 from 40 donors in 1 month

1. Map out communication plan for the entire the campaign

2. Include when to use Twitter, Facebook, Email, and any other resource you use

3. Human Resource Planning

Testimonial - Arlington Academy of

Hope

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Why GG?

GG is helping nonprofits become more successful and effective.

New donors, more from current donors, lapsed donors rejoin,

more exposure, matching money and bonuses.

Some organizations and people you couldn’t reach find and

fund your organization thru GG.

GG fee covers training and support which for AAH, has been invaluable.

It’s a valuable credential!

Good luck to all of you!

Thank You!

globalgiving online fundraising workshop in mumbai 2016

Presentations & Public Speaking