ogury for publishers · ogury to handle monetization across its apps, and inform all aspects of its...

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Ogury For Publishers Monetization and insights, with unique consented data at its core Ogury for Publishers is a cloud-based solution that provides companies with the integrated data and technology necessary to understand users across their entire mobile journey, engage them effectively, and optimize the monetization of mobile assets. Our SDK is integrated into more than 10,000 publisher apps and websites, providing consent management, insights and revenue. Mobile Journey Marketing first-party mobile user profiles 400m GDPR compliant 100% All Android and iOS apps

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Page 1: Ogury For Publishers · Ogury to handle monetization across its apps, and inform all aspects of its mobile strategy. One SDK, powered by unique user journey data and a purpose-built

Ogury For Publishers

Monetization and insights, with unique consented data at its core

Ogury for Publishers is a cloud-based solution that provides companies with the integrated data and technology necessary to understand users across their entire mobile journey, engage them effectively, and optimize the monetization of mobile assets. Our SDK is integrated into more than 10,000 publisher apps and websites, providing consent management, insights and revenue.

Mobile Journey Marketing

first-party mobile user profiles400m

GDPR compliant100%

All Android and iOS apps

Page 2: Ogury For Publishers · Ogury to handle monetization across its apps, and inform all aspects of its mobile strategy. One SDK, powered by unique user journey data and a purpose-built

Challenge

Solution

Consent to Data

Data to Insights

01

02

Publishers are constantly trying to balance revenue optimization with user engagement. Integrating and managing multiple SDKs just to achieve 90% fill rates, often with ads that aren’t likely to engage the user, is a drain

With unique mobile journey data and purpose-built AI at its core, Ogury For Publishers optimizes your revenue, provides users with choice about what data they wish to share, if any, and provides you with precious visual insights to transform your mobile strategy. All in one place, with just one SDK.

Manage user consent collection for all your partners

by serving your users a single, explicit and clear

consent notice. Ensure compliance with global

regulations such as GDPR with one easy-to-manage

and non-disruptive consent notice, giving users the

ability to opt-in or opt-out of sharing their data. They

choose and remain in control.

Active Insights

Provide users with choice and control, to establish trust

on your time and resources. Furthermore, regulatory requirements mean you have to obtain and manage user consent across all third-party partners, adding further complexity.

Ogury’s unique mobile journey data, generated

from 400m mobile users, enables publishers to

map the entire mobile user journey, and see far

beyond what happens within their own apps and

websites.

Understand every user, and their mobile journey

Tap into Ogury’s unique mobile journey data with visual

insights. Monitor the performance of any app that matters

to you and benchmark against your own. Understand

how users engage with your competitors and behave

across all apps. Identify ideal users and new audiences

for your app.

Monitor competitors’ performance. Uncover actionable insights

Page 3: Ogury For Publishers · Ogury to handle monetization across its apps, and inform all aspects of its mobile strategy. One SDK, powered by unique user journey data and a purpose-built

Insights to Activation

Results 03Perform Media is a global sports media company, which trusts Ogury to handle monetization across its apps, and inform all aspects of its mobile strategy.

One SDK, powered by unique user journey

data and a purpose-built Revenue Optimization

Engine, makes complex monetization simple

for you and valuable for your users. With a deep

understanding of user behavior, Ogury Intelligent

Monetization selects and serves the most relevant

ad for each user, in real-time. Providing a seamless

experience for users, 6x average industry CPM,

and 100% fill rates.

Optimize revenue automatically with AI, while keeping users engaged

We were using another solution to monetize our games, but being such a small studio, we couldn’t handle all the networks, CPMs, and countries ourselves. With Ogury Intelligent Monetization, it’s like having ‘someone’ in-house optimizing our revenue with all the networks, countries, and CPMs. The result was an uplift of 40% in our game ad revenue. Additionally, having only one SDK means our games are more stable, which is very important for our presence in stores.

Dee Ann BelskySenior Director of Ad Ops and Monetization, Zedge

Active Insights

Page 4: Ogury For Publishers · Ogury to handle monetization across its apps, and inform all aspects of its mobile strategy. One SDK, powered by unique user journey data and a purpose-built

Mobile Journey Marketingogury.com