kreatio monetization framework

Deepak Kumar <[email protected]>

November 2010

KREATIO Monetization Framework

Content Monetization Across New Media

Unsuccessful vs Successful

© 2010 Srishti Software Applications Pvt. Ltd

Monetization in Past• Historically Media companies earned by:

– Advertisements

– Subscriptions / Retail sale

– Commerce

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Unsuccessful New Media Companies• For unsuccessful new media companies, earnings are limited to

historical revenue models.

• In other words, they are trying to extend the models that made them successful in print or telecast.

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Successful New Media Companies• For successful new media companies, revenues from historical

revenue models are not more than 70%.

• Other revenue channels make up for the rest.

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Earning Money in New Media


Core Strategies• Attract more users and visitors

• Keep users on site for longer

• Enhance revenue per page

• Encourage data collection

• Monetize data

• Encourage user participation

• Earn from content and functionality

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Attract More Users and Visitors • Uncluttered page designs

• Proper Search Engine Optimisation

• RSS feeds

• Email newsletters

• Custom alerts

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Attract More Users and Visitors• RSS for search

• Cross site promotions

• Content recommendations across group

• Social media - Twitter, Facebook, Linkedin groups etc.

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Keep Users on Site for longer• Multiple navigation options -

categories, sections, tags, authors, search, content-types, etc.

• Popular topics

• Bread crumbs

• Most popular stories

• Tag clouds

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Keep Users on Site for longer• Related content - in relation to

current article

• Content recommendation based on user behaviour

• Usable search

• Allow user participation

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Enhance Revenue Per Page• Different ad-models - CPM,

CPC, Text, Overlays, etc.

• Recommendations for Events, Seminars and Training

• 3rd party product promotions

• Provide opportunity for job applications

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Enhance Revenue Per Page• Encourage users to share their

details

• Lead generation - CPL

• Teaser ring-fenced content

• Audio/Video pre/post rolls, Video overlays

• Charge for content

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Encourage Data Collection• Personalisation

• Free trials

• Adaptive content access

• Content alerts

• Newsletters

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Encourage Data Collection• Free-wall

• Free items worth value - whitepapers, webinars etc.

• Comments and ratings

• Forums

• Directories

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Monetize Data • Leads - CPL

• Behavioural ad-targeting

• List rentals

• Create new products

• Better ad-rates - think controlled circulation

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Monetize Data• Sponsorships

• Events, seminar, training promotion

• Product targeting

• Dynamic content suggestions

• Sell statistical data

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Encourage User Participation• Write comments

• Rate articles

• Voting

• Create user profiles

• Allow personalisation

• Upload images and videos

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Encourage User Participation• Collaborative articles - wiki

• Guest articles

• Social media integration

• Forward to a colleague

• Save to personal folder

• Competitions

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Earn from Content and Functionality• Syndicate content from

others

• Earn from someone else’s content

• Earn from blogs and forums

• Put advertisements on your RSS feeds

• Directories

• Syndicate / license your content to others

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Earn from Content and Functionality• Directory of “your users”

• Site licenses

• Centralised user profile

• Surveys

• Paid data collection

• 404 pages

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About Srishti


Srishti - Accolades• A NASSCOM Emerge 10 company under Emerge Products for the year

2010.

• Honoree in the Technology Fast 50 India 2009 Program conducted by Deloitte.

• Honoree in the NASSCOM EMERGE 50 Software category for the year 2009.

• “For demonstrating excellence and growth in the IT channel business" - Channel World, Fast Track 100 Awards, Honoree 2008.

• "Consistently among the top 100 IT innovators in India" - NASSCOM Survey, 2007.

• "One of the top SIX innovative IT companies in India" - NASSCOM, 2005.

• "Among the FIVE most promising Indian IT companies to look out for" - Information Week, 2005.

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Srishti - Brief Facts• Founded in 1997 and headquartered in Bangalore.

• An ISO 9001:2008 certified company.

• Rated SE 1A, highest possible, by ONICRA Performance and Credit rating.

• KREATIO is a platform for Content Monetization, Management & Plublishing, delivering fully functional web sites accessible over all New Media channels (Web, Mobile, eReaders, iPad, and others).

• Please visit http://www.kreatio.in to learn more about Srishti and KREATIO.

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http://www.kreatio.in

http://www.kreatio.in

Feedback / Questions?

Deepak Kumar <[email protected]>

November 2010


Notes

Disclaimers:– This presentation uses many screen-shots from popular websites. These are for illustration purposes only and do not indicate any affiliation with Srishti or KREATIO.– All brands and trademarks are properties of their respective owners.– If you are copyright owner of any of the images used in this presentation and will like it to be removed, please email removal request to <[email protected]>.

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