application monetization webinar_19th_of_june_pa1
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Application Monetization Webinar
19th of June
Ericsson Internal | 2012-06-15 | Page 2
essential to monetize applications
Source: Strategy Analytics, App Ecosystem Opportunities
Global cumulative app downloads and revenues
Ericsson Internal | 2012-06-15 | Page 3
Vision› To allow application retailers to have a simple to use
payment interface with consumers independent of device or operating system and that allows for flexible revenue models.
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Easy for Consumer
100% Clear 100% risk free 100% coverage
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Easy for developer
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Easy for retailer
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Subscription Engine/SDK summer 2012
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Payment involves complex issues
SMS-MO(single, double)
Direct Billing
WAP Web Payment
Smart Phone
Tablet
Computer
Access Mobile
Wifi AccessWhich method when ?
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› Our aim is to take care of payment complexity so retailers can focus on consumer satisfaction and great content
100% relaxed
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Expand concept to HTML 5
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Example use case
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Spread the word› Wrapped application can be shared in a number of ways to
provide for a word of mouth or viral marketing approach.›
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Rental
Subscription
Try before
You buy
Limited time
Limited number of starts
Trial and purchase
e.g. Pre installed Games
Purchase access for a limited time period in a
recurring revenue model
e.g. Traffic info service
Asset
Purchase*
Additional features, content, assets or levels
in an application
e.g. Social game using a freemium model
In Application payment models
Virtual
Currency*
Allows micro payment in the value of cents
e.g. Magazine having a pey per article model
* Delivery to be announced
Ericsson Internal | 2012-06-15 | Page 15