brand guidelines - home - ogury › ... › downloads › ogury-brand-guidelines.pdf ·...

Mobile Journey MarketingBrand guidelines

Mobile Journey Marketing2

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The Ogury Brand Style Guide takes you through all the elements of our visual identity, demonstrating best practice for maintaining the consistency of the brand across all deliverables, online and offline.

If you don’t see what you need or feel you require further flexibility or clarity, please [email protected]

Ogury

mailto:styleguide%40ogury.com?subject=Ogury%20brand%20guidelines

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Con

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LogoP05 - Logo & clear spaceP06 - Size & positionP07 - ColorwaysP08 - Partnership lockupP09 - The brand iconP10 - Logo misuse

Color paletteP11 - Primary and secondary color palette

FontsP12 - Primary fontsP13 - Supporting font

ImageryP14 - SupergraphicP15 - Using the supergraphic

Brand assetsP16 - Product iconsP17 - IconsP18 - Ogury blueprintP19 - Mobile journey data gap

P21 - WebsiteP22 - Blueprint videoP23 - Hero animation videoP24 - Category flagship videoP25 - What you see with OguryP26 - Product brochures

01 Brand elements 02 Brand in use

Mobile Journey Marketing

Brand elements

01


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Logo Logo

Minimum clear space

The Ogury logo has been customized to create a unique, modern & characterful wordmark with rounded edges & lowercase type.

The minimum clear space is defined by the height of the ‘o’. This space should be maintained when the wordmark is proportionally resized.

The clear space rules are for preferred usage. Sometimes we understand you may need to deviate. The wordmark may need to be placed closer to the edge of the page / image. Common sense and care should be taken to ensure that legibility and breathing room is given where possible.

To ensure legibility, keep a minimum clear space around the logo. This space isolates the mark from any competing graphic elements.

The Logo Minimum Clear Space


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Logo

Not to scale | UK paper sizes shown

A3

52.5mm (1/8 application width)

A4

A5

26mm (1/8 application width)



Size and position

The Ogury wordmark can be used at varying sizes depending on the application.

Size

1/4 application width - When the logo is positioned centrally, as a general rule the logo should be set to one fourth of the application width.

1/8 application width - When the logo is positioned in the corners, as a general rule the logo should be set to one eighth of the application width.

Minimum size - The minimum size the logo should ever appear is 18.5mm wide to ensure legibility.

Position

The Ogury logo can appear in either the top or bottom corners of the application, or alternatively it can be positioned in the centre.

Remember, the height of the ‘o’ should be used to measure the minimum space from the edge of the application.

The sizing and positioning rules are for preferred usage. Sometimes we understand you may need to deviate. Common sense and care should be taken to ensure that legibility and breathing room is given where possible.

18.5mm


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Logo Colorways

The Ogury logo can be used in a variety of colors. Make sure you choose a version that is legible on the background you are using to maximize the visual impact of the logo.

Red primary logo

Our primary logo in Ogury Red is always the first choice. You can use it on white, Ogury Light Grey, Ogury Dark Grey, and on top of color images that are clear of any features that detract from the logo.

White

Our white logo can be reversed out of Ogury Red, in black only printed publications and on top of dark images when the primary Ogury Red logo isn’t legible.

Black logo

Our black logo can be used in black only printed publications and on top of black and white images.


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Logo Partnership lockups

In partnership lockups, always use the primary red wordmark. When combining the Ogury wordmark with one or more partner brand marks, be sure that it has the same visual weight and is set apart by a separator bar.

Separator bar specifications

Length - The vertical separator bar extends from the top of the Ogury wordmark to the bottom. The horizontal version is the same length, rotated 90°.

Stroke weight - The weight of the separator bar shown in the example is 1pt. When resizing, efforts should be made to keep this style consistent.

Color - Use the same color as the Ogury Red wordmark.

Clear space - The clear space between each logo is defined by the height of the ‘o’ of the Ogury wordmark. The separator bar then aligns centrally.

Lockups can be horizontal or vertical. The horizontal orientation is preferred. The Ogury logo should appear to the left of or above the partner logo.


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Logo The brand icon

The Ogury brand icon consists solely of the ‘o’ from the wordmark. The icon can be used in a variety of color combinations as outlined here. This allows flexibility throughout design when applied to different deliverables.

When to use the brand icon

The brand icon should be used when the minimum logo size is reached, and its legibility is compromised.

Minimum size - The minimum size the brand icon should appear is 5mm wide to ensure legibility.

Clear space

The minimum clear space is defined by the height of the ‘o’. This space should be maintained when the brand icon is proportionally resized.

Application

The website favicon is a great example of where the Ogury brand icon will need to be applied.

The sizing and positioning rules are for preferred usage. Sometimes we understand you may need to deviate. Common sense and care should be taken to ensure that legibility and breathing room is given where possible.

5mm

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Logo Logo misuse

To ensure brand integrity when using the logo, please follow a few simple rules:

01 - Don’t place the logo and brand icon next to each other.

02 - Don’t rotate.

03 - Don’t use drop shadows or any visual effects.

04 - Never box or border the logo.

05 - Use common sense when in conjunction with imagery.

06 - Never use alternate colors.


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e Primary & secondary color palette

Ogury Red is a bold, vibrant red that exudes a sense of confidence, clarity & cleanliness.

It represents an energy, positivity & dynamism that is inherently Ogury – prevalent throughout the business, our people & culture. To accompany the red, a dark, strong grey provides sturdiness & sophistication, with a lighter, smoky grey bringing a sense of calm & composure throughout.

Ogury RedPantone:185CR:255 G:0 B:20C:0 M:95 Y:86 K:0#ff0014

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Ogury Light GreyPantone: Cool Gray 1CR:230 G:230 B:230C:12 M:8 Y:9 K:0#e6e6e6

Ogury WhiteR:255 G:255 B:255C:0 M:0 Y:0 K:0#ffffff

Ogury Dark GreyPantone:447CR:51 G:51 B:51C:69 M:60 Y:56 K:66#333333

Ogury TurquoisePantone:3248CR:107 G:203 B:184C:58 M:0 Y:36 K:0#6bcbb8

Ogury BluePantone:7454CR:95 G:141 B:181C:67 M:36 Y:15 K:2#5f8eb5

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Ogury Dark RedPantone:7621CR:191 G:0 B:15C:17 M:100 Y:100 K:8#be0a11

Primary color palette

Ogury utilizes four main colors, a vibrant rich Red, Dark Grey, Light Grey and White.

Tints of these colors can be used to enhance the visuals of graphs, charts and infographics.

Secondary color palette

The secondary colors are intended for use across things such as charts and graphs, PowerPoint presentations, infographics and any other printed or digital material that requires the use of more than the primary color palette.


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Font

s Primary fonts

Maax is Ogury’s primary brand font.

Using Maax

Leading - The leading should always be set to 5pts higher than the font size. For example if the font size is 10pt, the leading must be set to 15pt.

Kerning - Must be set to Metrics.

Tracking - Must be set to 0.

Using Maax Mono

Kerning - Must be set to at least -20pt, this is due to it’s

standard large letter spacing.

Maxx Regular-Mono

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 !@£$%^&*()-_

Maax Regular


Maax Medium


Usage: Headlines & body copy

Usage: Facts, data, quotes & links

Usage: Headers & specific design requirements

The font rules are for preferred usage. Sometimes we understand you may need to deviate. Common sense and care should be taken to ensure that legibility is not compromised.


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Font

s Supporting font

Roska is our supporting font and should only be used as a design feature to compliment and support our primary typeface, Maax.

Using Roska

Leading - The leading should always be set to 5pts higher than the font size. For example if the font size is 10pt, the leading must be set to 15pt.

Kerning - Must be set to Metrics.

Tracking - Must be set to 0.

Roska

ABCDEFGHIJKLMNO PQRSTUVWXYZ

Roska usage example


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Imag

ery Supergraphic

The scalable ‘supergraphic’ has been created to illustrate Ogury’s unique mobile user journey data. It demonstrates the vast mobile landscape and represents Ogury harnessing its potential; giving order and meaning to an otherwise overly complex ecosystem.

This visual asset offers great flexibility, and can be utilized throughout the website, as well as across other online and offline applications.

*Please refer to the ‘Using the supergraphic’ section of this document to see correct usage of the Ogury supergraphic.

Graphic must be placed from any corner

If journey pattern is used it should start from a digital reference point


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Imag

ery Using the ‘supergraphic’

The ‘supergraphic’ can be broken down by deleting sections to form a geographical graph. This gives the illusion of a data pattern and mapping a user journey.

By placing the graphic in the corner we depict a continuous journey.

To ‘enhance the user journey’ you can introduce a thicker line over the ‘supergraphic’ and fill in the inner circles to illustrate checkpoints. Finally a small section of the divided circle should be filled with red, as this shows where the data point starts.

Never place the supergraphic in the middle where the viewer can see a beginning and a end point. We always want to show that Ogury distributes continuous user journey data.

The direction of the line should always move away from ‘supergraphic’ corner placement.

ConsentManager

Intelligent Monetization

UserEngagement

ActiveInsights

ConsentManager

Intelligent Monetization

UserEngagement

ActiveInsights


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s Product icons

The product icons are used to illustrate the product name and its function. The icons are purposely simple and basic to ensure legibility and instant recognition throughout any application.

Product icons have also been produced as short animations and can also be used in the creation of future videos, animations or GIFs.


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s Icons

A suite of icons have been created to illustrate certain points or features, and should be used as a design element across print and online publications.

A thin stroke weight (1pt) used in single color is best practice when using icons. Refer to the examples shown to follow suit in style and weight when choosing an appropriate icon to accompany your design.

User Consent Data Generation Insights Visualization Activation Solutions

User Affinity Engine

Revenue Optimization

Engine

SOURCE 02

SOURCE 03

SOURCE 04

SOURCE 05

SOURCE 06

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SOURCE 01

Consent Manager

CONSENTEDSIGNALS

Data Generation Engine

IntelligentMonetization

User Engagement

Active Insights

Mobile Journey Data


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s Ogury blueprint

The blueprint is fundamental to the new category, Mobile Journey Marketing.

The purpose of the graphic is to clearly & accurately articulate the process from start to finish, introducing the four products; Consent Manager, Active Insights, User Engagement & Intelligent Monetization.

An animation has been created to help bring the blueprint to life in a succinct & visually engaging way.

https://vimeo.com/312943855

https://vimeo.com/312943855


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s Mobile journey data gap

What you see What you see with Ogury

The two graphics first illustrate to brands and publishers what they currently see without Ogury; only their own apps, websites, and ecosystem. Secondly, what’s visible with Ogury is displayed; emphasising the untapped vastness of the mobile user journey that is otherwise left unseen.

This clearly demonstrates the opportunity for brands and publishers to understand the entire mobile user journey, and market across it.


Brand in use02


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se Website

Visit: www.ogury.com

http://www.ogury.com


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se Blueprint video

Visit: https://vimeo.com/312943855

https://vimeo.com/manage/312943855/general


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se Hero animation video


https://vimeo.com/manage/315418292/general


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se Category flagship video



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se What you see with Ogury



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se Product brochures


Thank you

For any questions regarding this style guide, please contact the Ogury Marketing Team.

brand guidelines - home - ogury › ... › downloads › ogury-brand-guidelines.pdf ·...

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