observatoire des investissements internationaux principales metropoles mondiales 2013

7/30/2019 Observatoire Des Investissements Internationaux Principales Metropoles Mondiales 2013

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GLOBAL CITIESINVESTMENT MONITOR 2013NEW RANKINGS, TRENDS AND CRITERIA

Greater Paris Investment Agency


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GLOBAL CITIES INVESTMENT MONITOR 2013 THE GREATER PARIS INVESTMENT AGENCY AND KPMG

Greater Paris Investment AgencyWHY THIS MONITOR?

THE GREATER PARIS INVESTMENT AGENCY

The Greater Paris Investment Agency wasestablished as a non-prot organisation morethan twenty years ago by the Paris Chamber ofCommerce and Industry. With over a hundredmajor French and international rms, our

membership guarantees our independence.Our missions include promoting Greater Parisabroad and lobbying political and economicdecision-makers.

The Greater Paris Investment Agency is alsospecialized in benchmark studies and surveysdesigned to compare present and future

attractiveness, as well as assessing perceptionand reality of Greater Paris.

The Monitor was designed to provide interna-tional decision-makers with the argumentson which to base their future investments.The Greater Paris Investment Agency presentsthe results during road shows organized in:

Brazil, the United States, Japan, Korea, the GulfCountries, Russia, India, China, Turkey

The Monitor is also a reliable tool to adviselocal, national, and international policymakersworldwide. It has also been a useful basis forthe Greater Paris Investment Agency to attractnew investors, foster the development of

innovative clusters and to frame the GrandParis Project.


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Greater Paris Investment AgencyKEY POINTS

The competition to attract international Greenfeld investments is stronger than ever.

For the frst time, all continents are represented in the top 10 Global Cities ranking.While international investors have become more volatile worldwide, Global Cities act as anchors.Each year, they attract a growing share o international Greenfeld investments.

1. Europe is still the frst source and destination o international Greenfeld investments, far ahead ofAmerica and Asia. Greater Paris is the most attractive city in continental Europe, both in image andin reality.

2. Investors continue to focus on essential criteria to select locations, including political stability, marketsize, economic growth and talents, but they are also paying increasing attention to infrastructure andR&D quality.

3. BRIC cities have taken the lead in the Top 10. Shanghai and Hong Kong are now rmly established inthe Top 3. So Paolo is continuing its rapid ascent and Moscow has maintained its ranking. New Delhiis in the Top 10 for best overall image.

4. New York and San Francisco hold a remarkable position in the Top 10 as digital Smart Cities.

5. Paris enjoys an excellent image in all world regions, in fourth position globally. Moreover, investorsorigins are increasingly diversied. The New Greater Paris Project will build on that favorable trendover the next few years.


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METHODOLOGYA SCIENTIFIC APPROACH BASED ON A REPRESENTATIVE SAMPLE

Northern AmericaCanada ......................... .. 20United States ................. 80Total ........................ ..... 100

Gul Countries

Emirats Arabes Unis ...... 40Total ........................ ....... 40

Europe

Russia ......................... .. 20France........................... 46Germany ....................... 35Netherlands .................. 20Spain ........................... .. 20Ireland ........................ .. 10Poland ........................ .. 10UK ........................... ...... 49Turkey........................... 10Total . ........................... 220

AsiaJapan Japan ................. 40South Korea ................. 22Total ............................ . 62

BRICBrazil .......................... ... 20China.............................. 20Hong Kong ..................... 20India ............................ ... 20Total .. ........................... . 80

PERCEPTIONS

TURNOVER (in euros)

21%32%

47%

More than5 billions Between

500 millionsand 5 billions

Less than500 millions

BUSINESS ACTIVITY

America

ITConsumerGoods

Services HeavyIndustry

COMPANIES BY COUNTRY OF ORIGIN

41%

43%

GreaterEurope

7%BRIC

8%

Asia 1%

GulfCountries

POSITION OF THE INTERVIEWEE

HumanResour

cesManager

2%

CEO7%

Others3%

DevelopmentM

anager

8%

48%

Marketing/

Communication

Manager32%

A poll conducted byopinionwayThe innovative research compagny

Representative sample of502 companies with internationalbusiness settlements

18 countries

3 criteria:- Headquarter location- Industry- Turnover

Phone interviews with global business leaders(CEO, managing director, administrative and nancialmanager, sales manager, head of internationalinvestment)

From 4th Decembre 2012 to 25th January 2013

Japan 40

17%

23%36%

24%

FinancialMana

ger


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Greater Paris Investment AgencyMETHODOLOGY

AN OBJECTIVE FOCUS ON THE LATEST INVESTMENTS

The annual period begins with the ourth quarter:

2012

4th quarter2011

1st quarter2012

2nd quarter2012

3rd quarter2012

25 Global Cities- Top destinations in terms of international Greeneld

investments

- Excluding City States

- The most open economies, not necessarily the topGDPs.

International Greeneld InvestmentsThe Monitor measures the number of publishedinternational Greeneld investments collected bythe fDi Markets data.

International Greeneld investments occur when acompany launches new activities in a Global City. Theybuild up its economic potential and create jobs. Purelynancial investments, like real estate transactions,privatisations or alliances are not included. Jointventures are included only when they result in jobcreation.

Database :

fDi markets Financial Times, January 2003

132,000 international investment projects

64,000 businesses all over the world

10,000 information sources: newspapers,magazines, associations, websites

Tokyo

SydneySoPaol

o

Moscow

Montreal

NewYorkSanFran

cisco

HongKong

ShanghaiMumbai

Barcelona

Warsaw

Madrid

Dsseldorf

REALITY

Frankfurt

AmsterdamLondon

Tor

onto

Istanbul

Bangalore

NewDelhi

DublinSeoulBeijing

AbuDhabi*

To enable verication of our sources, the Monitor allows four months to elapse from the recording of investmentsin the fDi Markets. Thus, the period reviewed starts with the 4th quarter of the previous year.

Paris


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Greater Paris Investment AgencyMETHODOLOGY

SanFrancisco

NewYork

SoPaolo

+ New in top 25

= Stay in top 25

- Leave top 25

Mumbai

HongKong

Seoul

Shanghai

Tokyo

Frankfurt

London

Istanbul

MoscowAmsterdam

DsseldorfWarsaw

Bangalore

NewDelhi

Sydney

Stockholm

Mexico

Brussels

Berlin

25 Global Cities

Dublin

=

=

=

Paris =

Barcelona

=Madrid

=

=

=

+

+

+

=

-

-

-

=

=

Beijing

=

=

=

=

+

=

+

+

=

- AbuDhabi +

Montreal

Toronto

+ -

For the fourth edition of the Global Cities investmentMonitor by the Greater Paris investment Agencyand KPMG, the Top Global Cities for internationalGreeneld investment list has been updated to takeaccount of the signicant rebalances experienced bythe global economy.

AN UPDATED, RIGOROUS OVERVIEW OF 2012 INVESTMENTS


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PERCEPTION BENCHMARKSGLOBAL CITIES INVESTMENT MONITOR 2013

Chrysler Building(318m)

New York

Gherkin Tower(180m)

London

Burj al Arab(321m)

Dubai

La Dfense(111m)

Paris

Bank of china(226m)

Hong Kong

World FinancialCenter(492m)

Shanghai



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CITIES GLOBAL IMAGEAccording to you, which 3 cities or major world capitals have the best overall image?

NewYork

BerlinLondon

Tokyo

Shanghai

HongKong

11

GLOBAL IMAGEPARIS, THIRD WORLDWIDE

Toronto6

49

13

12

8

Singapore

7

Chicago

7 Paris

47

31

TOP 10

Shan

ghai

Hon

gK

ong

Toky

o

Chic

ago

Sing

apore

Berlin

Toront

o

Beijin

g

SanFr

ancisco

Dub

ai

Amsterda

m

Rom

e

Frankf

urt

SoPa

olo

New

Delhi

LosAn

gele

s

Sydn

ey

13%

12% 11% 8% 7% 7%6% 5% 5% 5%

3% 3% 3% 2% 2%

New

York

49%

Lond

on

Paris

47%

31%

4% 4%

New York City is a brand.Fashion & fragrance, Barcelona

London counterbalances its label as anexpense city through its international languageas well as i ts cosmopolitan lifestyle.Pharmaceutical industry, Shanghai

Paris takes the leads in continental Europe and ranksthird in the spontaneous global image category.

Paris, New York and London top the list for the thirdyear.

Tokyo has improved its image, jumping from seventhto fourth position.

Chicago has entered the Top 10, following So Paolosdeparture.


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Greater Paris Investment AgencyGLOBAL IMAGE

PARIS, WELL PERCEIVED EVERYWHERE

CITIES REGIONAL IMAGEAccording to you, which 3 cities or major world capitals have the best overall image?

London

NewYork

Paris

Chicago

Tokyo

AMERICA

NewYork

Shanghai

London

Beijing

Paris

BRIC

TokyoNewY

ork

London

ASIA

NewYorkLondon

Paris

Shanghai

EUROPE

GULFCOUNTR

IES

Only New York, Paris, London and Shanghai have agenuinely strong interregional image.

For the rst time, Northern American investors haveranked Tokyo among the top Global Cities.

Singapore and Mumbai are also quoted among the topcities by investors from the Gulf countries.

Berlin, Chicago, Dubai and Abu Dhabi enjoy strongregional images.

AbouDhabi

NewYork

Singapore

Mumbai

Paris

Berlin

Paris

Shanghai

Dubai


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Greater Paris Investment AgencyPERCEIVED ATTRACTIVENESS

PARIS IN THE TOP 7

CITIES GLOBAL ATTRACTIVENESSAccording to you, which 3 major world capitals are currently the most attractivelocations for setting up a business generally (either your business or other businesses)?

Sydney ........ ...................................................4%New Delhi ........................................................4%Bangkok............................................................4%Abou Dhabi ......................................................3%

New York ........................................................24%Londres...........................................................24%Shanghai ........................................................19%Beijing .............................................................12%Singapore ........................................................9%So Paolo .........................................................8%Hong Kong .......................................................8%Dubai ..................................................................8%Paris ...................................................................7%Tokyo..................................................................6%

TOP 10

Berlin .................................................................6%Chicago .............................................................5%Mumbai .............................................................5%Toronto..............................................................4%Moscow .............................................................4%Rio de Janeiro.................................................4%

11-20

Beijing

So Paolo is an active city, and has managedto stabilize its social environment and currencythrough Lulas presidency.Fashion & fragrance, Barcelona

Logically enough for investors, the citys anticipatedgrowth is a key factor in its perceived attractiveness.The ranking tends to favor fast-growing economies.Opinions for Shanghai, Beijing, So Paolo and Mumbaiare more positive regarding their attractiveness thantheir image.

However, top Global Cities like New York, London and

Paris tend to rank well in terms of both image andattractiveness.

NewYork

24

London

24

12

Singapore

9

SoPaolo

HongKong

8

Dubai

8

Paris

Tokyo

6

7

8

Shanghai

19


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Greater Paris Investment AgencyINVESTORS BELIEVE IN EUROPE

CONTINENT IN THE WORLD

Of all companies interviewed, about a third declared theirintention to develop Greeneld projects over the nextthree years. Europe, the Americas and Asia each accountfor about 30% of projects: between 10% and 13% of thecompanies interviewed have declared an interest in eachof them. The Middle East and Africa account for about halfthat level. Paris is expected to benet from the favorabletrend.

INVESTMENT PROJECTS OVER THE NEXT 3 YEARSIn which major cities will your company invest over the next 3 years ?

EUROPE

ASIA10%

AFRICA&

MIDDLE-EAST

5%

11%

AMERICAS

13%

NewYork

London

SoPaolo

Paris

Brussels

DubaiShanghai

Greater Paris is an important strategic projectfor the French capitalFashion & fragrance, Barcelona

The European market offers less potential formany investors; however, it represents a stableand mature market with less risk compared toemerging and volatile countries.Hospitality, Paris


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Greater Paris Investment AgencyINVESTMENT CRITERIA

A RENEWED INTEREST FOR INFRASTRUCTURE AND R&D

According to you, which of the following investment criteria

are the most important when choosing your location?

Qua

lity

oflife

47%

43%

Qua

lity

ofinno

vation

and

rese

arch

91%90%

88%

Polit

ical

sta

bilit

y

and

juridi

cals

ecurit

y

Marke

tacc

essibil

ity

and

size

Eco

nomic

grow

th

QUALITY OF LIFEAND RESEARCH

POLITICAL ANDECONOMIC CONTEXT

International Greeneld investments are rstlydesigned to improve access to a stable, large andprotable domestic market. This fundamental motiveis clearly acknowledged by investors who admit thatthey give priority to three criteria: political and legalstability, market accessibility and size and economicgrowth. They are also realistic and increasingly focuson the quality of infrastructure.

Investors, however, often enter mature domesticmarkets. Outbeating competition means investingin human resources and R&D. A growing number oflarge metropolises are actually fully-edged GlobalCities where businesses expect intense competitionto obtain a share of highly prized resources, includingclients, capital, and talents.

84%

82%

Infr

astr

uctur

es

63%

76%

Qua

lity

ofe

ducatio

n

59%

Ava

ilabil

ityan

d

cost

ofr

eale

state

WORKFORCE ANDCOST CRITERIA

Acc

essibil

ity

ofs

kill

edHR

Livi

ngcosts

sala

ries

and

taxle

vels


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Greater Paris Investment AgencyTHE COMEBACK OF MATURE CITIES

BEST PROGRESSION BY PARIS

PERCEPTION OF CITIES ATTRACTIVENESS, BY INVESTMENT CRITERION

1 2 3 4 5 6

Political stability andjuridical security

New York London Toronto Berlin Paris Shanghai

Economic growth Shanghai Beijing So Paolo New York Hong Kong Toronto

Infrastructures New York London Shanghai Frankurt San Francisco Paris

Market accessibility and size New York Shanghai London Beijing Hong Kong So Paolo

Availability of skilled HR New York London Berlin Shanghai Toronto Paris

Living costs, salaries and tax levels New York Shanghai London Bengalore Hong Kong New Delhi

Quality of education London New York Tokyo Paris Berlin Frankurt

Availability and cost of real estate So Paolo Mumbai New York Shanghai Bengalore Toronto

Quality of research and innovation New York San Francisco Tokyo London Beijing Paris

Quality of life New York London Paris Toronto Sydney Amsterdam

Total New York London Shanghai Beijing Paris San Francisco

Paris is highly regarded by internationalinvestors on major criteria such as politicalstability, infrastructure, quality of humanresources and education. Its image istraditionally strong and reinforced by the NewGreater Paris Project.

Note the global rise of Paris, New York and

Toronto, and the decline of Mumbai, Berlin andBeijing.

Paris has a stable political environment,good infrastructure and communicationnetworks, free social and welfare benetsand an excellent educational system.However Paris also presents unstablelabour policies and tax levelsInternational auction sales, London

Paris has a lot of know-how but strugglesto sell it. Hospitality, Paris

So Paolo benets from the entireBrazilian economic situationand from itslarge domestic markesFashion & fragrance, Barcelona


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Greater Paris Investment AgencyOVERALL RANKING

PARIS ON THE MOVE

The global ranking is the mean of the previous results of the study based on investors perception of the Global Cities.

It combines elements of image with elements of attractiveness.

Paris moves up two spots to fourth position. This maybe the result of investors increasing awareness of theNew Greater Paris project aimed at boosting not onlytransport infrastructure, real estate and quality of lifein the coming decade through a 100 billion program,but also innovation and economic growth, throughthe development of high-tech clusters in aeronautics,nanotechs, biotechs and greentechs. The New GreaterParis project builds on one of the most diversiedeconomies in a Global City.

New York London Shanghai

3

Paris

4

Bejing

5

So Paolo Hong Kong

7

Tokyo

8

Frankfurt

9

New Delhi

10

1 3 2 6 4 7 8 11 10 19

RANKS 2013

RANKS 2012

SoPaolo

6

NewYork

1

Tokyo

Frankfurt

Paris4

London2

9

HongKong7

Beijing

58

Shanghai

3

NewDelhi10

61 2


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TXT a changer

Shanghai Tower(xxxm)

Shanghai

CCTV Tower(xxxm)

Pkin

Hermitage Tower

(xxxm)Paris

Federation Tower

(111m)Moscou

Cocoon Tower(226m)

Tokyo

Al Hamra Tower(xxxm)Koweit City


REALITY BENCHMARKSGLOBAL CITIES INVESTMENT MONITOR 2013

TransamericaPyramid

(260m)

San Francisco Sapphire Tower(261m)

Istanbul

Imperial I et II(249m)

Mumbai

Federation Tower(506m)

Moscow

Shanghai Tower(632m)

Shanghai

Phare Tower(297m)

Paris


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Greater Paris Investment AgencyEUROPE, THE LEADING DESTINATION

ORIGINS OF INTERNATIONAL GREENFIELD INVESTMENTS,

BY WORLD REGION

NorthAmerica

19%+5pts

17% 59%

6%

2%

-3pts

Europe

48%+1pt

+2pts36% 10%1%

5%

Asia18%-1pt

42%

36%

2%5%

+1pt

BRICBrazil,Russ

ia,India,China

Europe

NorthAmerica

SouthAmerica

Asia

MiddleEast

-3pts

+7pts

OF INTERNATIONAL INVESTMENTS

Europeans are the rst to believe in Europe.International auction sales, London

Europe is the biggest investor in North America andAsia.

BRIC investments lag relatively far behind. Theyrepresent only 5% of investments in Europe.

Year-on-year, intra-zone investments are gainingground compared with intercontinental ones.

Source: fDi Markets, Financial Times Ltd

12% 49%

2%

0%

-5pts

-1

pt

35%

SouthAmerica

3%


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Greater Paris Investment AgencyEUROPE, THE MAIN INVESTOR

IN GLOBAL CITIES

ORIGINS OF INTERNATIONAL GREENFIELD INVESTMENTS,

IN SELECTED CITIES

Others

Europe

NorthAmerica

Asia

MiddleEast

PARIS - FOCUS ON ASIA

SoPaolo

35%

49%

3%12%

1%

London

55%

10%

3%

1%31%

38%

13%

46%

3%


Investments are mainly from Europe, except inLondon, where American investments predominate.

European investments have been redirected toNew York, to the detriment of Mumbai and Shanghai.

Paris is still a key destination for Western Europeinvestments (46%) and, since 2011, the city hasalso attracted a larger number of American and

Asian investors. This year, Australian and Japanesecompanies have largely increased their share.

Mumbai

6%

48%16%

4%

26%

8%70%

4%4%

NewYork

14%

Shanghai

35%

18%

43%

2%2%

9%

India

18%China 9%

Singapore

27%

Australia 37%

Japan

Paris


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Greater Paris Investment AgencyEUROPE, THE MOST ATTRACTIVE

CONTINENT IN THE WORLD

INTERNATIONAL GREENFIELD INVESTMENTS, BY WORLD REGIONS

14% 35%

28%

6%

6%9%

-12% -14%

-6%

-12%

3%

Worldwide evolution: -12%

-2%-20%

-3%

Oceania

NorthAmerica

SouthAmerica

&Caribbeans

Asia

Europe

MiddleEast

Africa

Despite the greatest global decline in internationalGreeneld investments ever covered by the Monitor, witha 12% drop in 2012, Europe remains the most attractivezone (35%), with Asia in second place (28%).

With a 9% share, Latin America is now a big challenger,but also the continent that has suffered most from theglobal decline (down 20%).


A large portion of Chinas domestic marketremains available to Western brands as localcompanies have yet to satisfy demand.International auction sales, London

The best ambassadors for Europeare the Europeans.Food industry, Shanghai


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GLOBAL CITIES WEIGHT IN NATIONAL INCOMING INVESTMENTS

MORE CONCENTRATED INVESTMENTSIN MAJOR GLOBAL CITIES


Global Cities once again act as anchors and primeassets on the international competition scene toattract capital and jobs.

International Greeneld investments have becomemore volatile. In 2012, the year-on-year change was a12% fall (against a 9% rise in 2011, a 3% drop in 2010and an 8% decrease in 2009).

However, they are increasingly concentrated in thetop Global Cities. While the global decrease was 12%,it was only 8.5% in the top 25 Global Cities covered bythe Monitor, and 7.5% in the top 5 Global Cities.

SanFrancisco

NewYork

SoPaolo

>40%

30%to40%


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Greater Paris Investment AgencyNEW TRENDS

SAME LEADERS BUT NEW CHALLENGERS

NUMBER OF INVESTMENTS

Lond

on

SoPa

olo

New

York

Beijin

g

Moscow

Sydn

ey

San

Francis

co

Paris

Mumba

i

Barcelo

na

Ds

seld

orf

Ban

galo

re

Dublin

Madrid

Toront

o

Seoul

Frankf

urt

Warsaw

Hon

gK

ong

Shan

ghai

223239 233

129146

127133

114 108 107

66

102

66

94

66

93

65

90

65

351

Beijing

Moscow

NewYork

SoPaolo

HongKong

LondonParis

SanFranc

isco


The global ranking is quite stable, with nine outof the ten top Global Cities already there the yearbefore. Sidney has snapped up the spot left behindby Mumbai.

The top 5 Global Cities have remained the sameas last year, and the cities in fifth to tenth placemoved little compared with a much more volatileranking among the lower spots.

So Paolo is enjoying the benefits associatedwith the Olympic Games and Football WorldCup. It is the only top Global City to have actuallyincreased its net influx of international Greenfieldinvestments (+14.4%).Paris, sixth on the worldscale for Greenfield International Investments, isthe undisputed leader in continental Europe.

The perspective of the football world cup andof the Olympic Games in Brazil have improvedSo Paolos international visibilityFashion & fragrance, Barcelona

Shanghai is a up-and-coming city compared

to Hong Kong which is still the traditional entrypoint to Asia Food industry, Shanghai

London takes advantage of its strong MiddleEast and Russian communities. Moreover itscommonwealths heritage contributes to itspromotion Fashion & fragrance, Barcelona

Shanghai

233

239

223

146

133

129

127

Sydney

114

108

351


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Greater Paris Investment AgencyINVESTMENTS BY SECTOR

PARIS: A PERFECTLY BALANCED ECONOMY


TYPE OF GREENFIELD INVESTMENT BY SECTOR OF ORIGIN

SoPao

lo

24%

28%11%

37%

33%44%

7%

16%

NewYork

London

42%39%

7%

12%

Mumbai

37%39%

8%16%

Paris

14%35%

15%36%

Shanghai

16%

24%

16%

44%

Paris, London and New York are deemed maturemarkets, where industry has ceased to be dominant,in contrast with So Paolo, Mumbai and Shanghai,which are nonetheless undergoing rebalances.

Paris, however, stands out as one of the mostdiversied economies, where industry and IT still playa signicant role in balancing business and nancialservices or consumer products and services.

In 2012, IT& communication investments increasedin all six cities, except Mumbai, and business andnancial services in a ll cities except New York.

Business&Fina

ncialServices

ConsumerProdu

cts&Services

Industry,Energy

&EquipmentIT&Comm

unication


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22



22



BusinessServices

24%

Textile11%

Communication

s

6%Financia

lServices

6%Consume

rProducts

4%Hotels&

Tourism

3%Healthca

re3%

Transportation

3%RealEsta

te2%

30% Software&ITS

ervices

In 2012, foreign companies invested in the Parisproduction chain. IT services, new technologies andbusiness services dominate.

High-added-value sectors recognized by investorsin 2012 were healthcare and transportation. GreaterParis is a global hub for car, train and aerospacemanufacturers, a unique example of a mature GlobalCity with a highly diversied range of high-techindustries.

As the worlds leading tourist destination, Paris isalso well-positioned in textile, consumer products andtourism.

A good understanding of the IT elementrepresents substantial savings and economyof scale for new businesses.Agribusiness, America & Asia Pacic

The rise of IT investments: cities and countries

need to place themselves at the cutting edgeof technology.Pharmaceutical industry, Shanghai

TOP 10 ACTIVITIES

FOCUS ON PARISINVESTMENTS BY SECTOR


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REPORT 2008/2012REAL TOP GLOBAL CITIES

Mirante do Vale(170m)

So Paolo

Westend Strasse 1(208m)

Frankfurt


CCTV Tower(234m)

Beijing

Cocoon Tower(204m)

Tokyo

Al Hamra Tower

(412m)Koweit City

Hermitage Tower(320m)

Paris


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24

Greater Paris Investment AgencyTHE GLOBAL RANKING

FOR THE LAST FIVE YEARS, 2008 TO 2012

Shan

ghai

Hon

gKo

ng

Lond

on

SoPa

olo

Paris

Moscow

New

York

Sydn

ey

Beijin

g

Barcelo

na

Frankf

urt

1375

1133

996

661 654618

477 462

Beijing

Shanghai

Paris

641

399 385 384 381 376 374 373 347 325280 257

Ban

galo

re

AbuDha

bi

SanFr

ancisco

Mumba

i

Ds

seld

orf

Toky

o

Amsterda

m

Madrid

Dublin

TOP 10

HongKongBa

rcelona

SoPaolo

NewYork

Moscow

Three European cities have remained in the topranking throughout the period too: London, Parisand Barcelona. Madrid has slipped below its originalranking. On the contrary, Frankfurt, Dusseldorf andDublin have gained better positions.

NUMBER OF INVESTMENTS

So Paolo is the entry point for Brazil butit is hard to do business there because skilledlabour is more expensive than in India,Europes and even America.Global merchandiser of commodities

Everyone wants to invest in New Yorkbut not everyone can afford to.Global merchandiser of commodities

The United States of America and Europewill still play a crucial part in worldwideeconomic growth over the coming years.Western countries proved to show strongbusiness resilience over the last years.Agribusiness, America & Asia Pacic


1375

1133

996

661

654

641

London

618

477

Sydney

462

399


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25

Greater Paris Investment AgencyEUROPE AND BRIC

COMPETE FOR GLOBAL LEADERSHIP

Mumbai

Number of investments

Moscow is an attractive place for internationalluxury brands thanks to the increasingpurchasing power of the middle classes.Logistics, Shanghai

Beijing is a city where we can now findexperienced young workers. The businessenvironment has improved and the citys culture

is appropriate for huge international investment.However the administrative system is complex.This is why the logical conclusion for mid-sizecompanies is to establish themselvesin secondary cities in China.Pharmaceutical industry, Shanghai


Over the last ve years, the BRIC economic capitalshave generally improved their ranking. This isespecially the case of Sao Paolo and Moscow.Beijing and Mumbai have been less successful whileShanghai and Hong Kong have remained in the topthroughout the period.

The Americas have gained to cities in the top 10 overthe last ve years and Oceania one, another sincethat the global competition between Global Cities hasbecome more diverse and open.

EVOLUTION IN THE TOP 5 CITIES, 2008 TO 2012

0

50

100

150

200

250

300

350

400

450

2008 2009 2010 2011 2012

65

61

126

195

223

120

108

194

146129

192191

170

150

108

171

231 225239 239

389

308

270276

351333

242

290

309

233

133

215

149161

148


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26

Greater Paris Investment AgencyGLOBAL CITIES:

A COMPETITION MORE OPEN THAN EVER

The Global Cities Investment Monitor is a uniqueworldwide survey conducted exclusively by the GreaterParis Investment Agency in partnership with KPMG.It ranks the attractiveness of Global Cities which competeat worldwide level.

Whereas there is no strict denition for a Global City, theyall benet from a dynamic and stimulating environment

where nancial and business innovation meets topdecision-makers. Global Cities are focal points whoseinuence reaches all continents, both densely linked andintensely competing with one another to dene the besteconomic, urban and political standards.

Competition among Global Cities is more open than everbefore. For most of the twentieth century, Paris, Londonand New York formed the leading triad. Berlin was sidelined

in the course of the two world wars. Moscow stood in theSoviet Bloc apart from economic competition. Tokyo wasprobably the rst strong challenger.

Even with a much more open competition, very few citiescan hope to gure among the top global ones. As the Monitorshows, investors perceptions as well as actual investmentstend to focus on a handful of cities and concentrate there.

For more than twenty years, the Greater Paris InvestmentAgency has conducted studies to compare and rankEuropean cities. The Global Cities Investment Monitor is the

rst yearly global benchmark study. It fully acknowledgesthe changing global hierarchy.

What can Paris, a long-standing Global City, expect from theMonitor? It demonstrates that Paris enjoys attractivenessand a remarkable image. It shows that Paris is very-wellpositioned in terms of actual investments too, even betterthan its image suggests.

The Monitor is a unique instrument for the Greater ParisInvestment Agency to advocate and support world-classinvestments in infrastructure, architecture, and clustersin Greater Paris, to make it one of the worlds leadingbusiness capitals of the twenty-rst century.


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ABB, Accor, Aroports de Paris, Altran Technologies, Bal du Moulin Rouge, BNP Paribas,Bouygues Btiment Ile-de-France, Cailliau Dedouit & Associs, Caisse des Dpts,Chambre de commerce et dindustrie de Paris Ile-de-France, Chambre des Notairesde Paris, Cisco, Colas S.A., Colony Capital Europe, Comexposium, Crdit Agricole CIB(Calyon), Defacto, Deloitte, Ecole Normale de Musique de Paris, EDF, ERDF, Ernst & Young,Etablissement Public damnagement de La Dfense Seine Arche (EPADESA), Ernst &

Young, Fdration nationale des travaux publics, Fdration Rgionale des travaux publicsIle-de-France, Fidal International, FNAIM Paris et Ile-de-France, France Amriques, FranceTlcom, Galeries Lafayette, GDF-Suez, Gecina, Gnrale Continentale Investissements,Gide Loyrette Nouel, Groupe G7, HCL Technologies, Hermitage, Klepierre, IBM, KPMG,La Foncire des Rgions, La Poste, Marne-la-Valle Epamarne/Epafrance, MEDEFIle-de-France, Port Autonome de Paris, PwC, Randstad, RATP, Regus, Ricol Lasteyrie,Siemens, SILIC, SNCF, Tata Communications, Tata Consultancy Services, Total, Unibail-

Rodamco, Veolia, Vinci Construction France Ile-de-France, Viparis, Wipro

THE GREATER PARIS INVESTMENT AGENCY

OUR MEMBERSHIP: GLOBAL&MAJOR COMPANIES


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KPMG in FranceKPMG is the leading Audit, Accounting and Advisoryservices provider in France, employing 8,000 professionalslocated in 217 cities. In 2012, KPMG S.A.s revenue stoodat d860 million. KPMG serves major internationalcompanies, SMEs and family groups, in all industry areas.

KPMG is a member rm of KPMG InternationalCooperative, a global network of professional rmsproviding Audit, Tax and Advisory services with apresence in 156 countries across the world. KPMGemploys 152,000 professionals and generates $23.03billion in sales.

The network is structured around three regions: theAmericas, Asia-Pacic, and EMEA (Europe Middle East Africa).

(*Source: La Profession comptable 2010)

www.kpmg.r

Greater Paris Investment Agency is a non-protorganization founded over twenty years ago by the ParisChamber of Commerce and Industry to attract newinternational investors in Greater Paris and to bolster itsattractiveness.

It is comprised of more than one hundred major Frenchand multinational companies; they guarantee a totalindependence and provide support in fullling theAssociations main missions.

As Greater Paris Business Ambassador, our Agency isyour priviliged partner and advisor: linking governmental

decision-makers and our prestigious business partnersnetwork.

Chiara CorazzaManaging Director


7, rue Balzac - 75008 Paris+33 (0) 1 55 65 74 80

www.greater-paris-investment-agency.com

ISBN 2-914687-10-9 EAN 9782914687102 ICONOGRAPHIE Fotolia XDR


observatoire des investissements internationaux principales metropoles mondiales 2013

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