objective factors influencing perception
TRANSCRIPT
Objective Factors Influencing Perception
External factors influencing perception
How do we explain that individuals may look at the same thing, yet perceive it differently? A number of factors operate
to shape and sometimes distort perception. These factors can reside in the perceiver in the object or target being perceived, or in the context of the situation in which the
perception is made . So objective factors or external factors are
the characteristics of perceived object, an event or a person.
sizeThe bigger the size of the perceived stimulus,
the higher is the probability that it will be noticed. Dominance is established by size and it overrides other things and thereby
enhances perceptual selection. Size attracts the attention of the individual
For example A full page spread advertisement
attracts more attention than a few lines in a
classified section . The reason is not difficult to
seek . The size establishes dominance
and enhances perceptual selection.
THIS IS BIGTHIS IS SMALL
IntensityIntensity is closely related to size . The
intensity principle of attention states that the more intense the stimuli , the more
likely it is to be perceived .
For example While reading a passage, a person comes across a few lines printed in bold letters. He automatically pays more attention to these lines.
Underlined sentences and so the ones in italics are generally more attentively read.
As another example , a loud noise or strong odour will be noticed more than a soft sound and weak
odour . Advertisers also use intensity to attract and gain the consumer’s attention.
Frequency Repeated external stimulus is more attention
gaining than a single one, so states the frequency principle. Repetition is one of the
most frequently used techniques in advertising and is the most common way of attracting the people’s attention. Frequency results in making
people aware of the stimulus.
MotionThe movement principle says that people
pay more attention to a moving object than the stationary ones . For example
People will be attracted more by a running train than one standing on the
platform
Contrast
As per contrast principle , the external stimuli which stands out
against the background will receive more attention . A contrasting effect
can be caused by color, or any unusual factor.
For example , safety signs with black
lettering on a yellow background or with white lettering on a red background are
more attention –attracting.
Novelty
Novel or something unique or a peculiar idea is likely to attract anyone’s
attention. A theory called the mere exposure effect states that people tend to become attracted to a novel stimuli if
it was repeated over and over again.
We tend to group close things and similar things together. Members of any group that has clearly distinguishable characteristics in terms of features or color are often perceived as alike in other, unrelated characteristics as well.
Similarity
Proximity means closeness, either in terms of physical distance, personal relationship, or length of time.Proximity is an important factor for formation of groups. For the same reason an individual behavior may be perceived to be group behavior.
Proximity
Research has shown that Physical proximity plays a very important role in promoting attraction. It was found that most people tend to become attracted to people who live near by them.
All balls are not happy
References http://
www.citeman.com/2849-factors-influencing-perception.html http://
www.psychologydiscussion.net/perception/perception-meaning-definition-principles-and-factors-affecting-in-perception/634
http://study.com/academy/lesson/factors-that-influence-perception-in-the-workplace.html
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