Ali Hassan Arshad

As Your PR Agency... Compete Raise the profile/ awareness of the brand

in the media nationally and regionally Create the next “Big Flavour” Reach out to consumers and get feedback Be ready and popular by summer Make money!!!

Competitors- Unilever- Cornetto Cupidity- Short love stories on YouTube and

Facebook aimed at teens.

Competitors- Ben and Jerry’s Health conscious young adults and teens. Have a “New Flavour Announcement”

strategy of product promotions done right through social media

Simple weekly engagement activity motivates fans to interact- “Fan Foto”

The Plan Combine elements of previous successful

strategies set by competitors. To become more prominent on social media It’s simple and highly effective People will see it Exposure will be greater Creating a campaign and then not having a

platform Social media is essential

• To engage with the consumer the campaign should revolve around their ideas, their creativity and should essentially be thought provoking.

• Allows consumers to create a flavour of an ice cream they think Nice Ice Cream should make and sell.

• 3 winners who have created the flavour will win rewards.• 3 month competition/ campaign- Keep it short but have the

effects last longer

USP Many competitors are tentative to

promote a ‘Create a flavour campaign’ Ben and Jerry’s announce flavours but

don’t actually create flavour on consumer ideas

Quirky, it’s unexpected, people now have the chance to create their own flavours

It’s a campaign that allows for imagination and creativity to be explored

Implementation Regional and national coverage Facebook and Twitter Promoting prizes- the initiative YouTube- video competition, “Show Us How

to Make It” Mrs Nice Ice- Promotional tour campaign Invite the press of that region Press coverage whether it’s through ice

cream magazines such as, “The National Dipper”, or articles in the local paper, can become a major factor.

Evaluation Regular meetings with the in-house marketing team Meeting 1- a month before the campaign make adjustments to the campaign if needed to come to the conclusion surrounding the budget- £25,000? Meeting 2- Each month into the campaign allows us to evaluate the current position judging its progress for future planning especially leading up to summerMeeting 3- a month after the campaign evaluates the campaign in general has successfully refreshed the image press coverage of Mrs Nice Ice, the amount of participants in the

“Create a Flavour Campaign” and profits

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