nfc technology ppt

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Copyright © 2005-2010 Symbioun Technologies, Inc. All Rights Reserved Advancing Near Field Communication (NFC) Technology

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Page 1: Nfc technology ppt

Copyright © 2005-2010 Symbioun Technologies, Inc. All Rights Reserved

Advancing Near Field Communication (NFC)

Technology

Page 2: Nfc technology ppt

Copyright © 2005-2010 Symbioun Technologies, Inc. All Rights Reserved

Introduction to NFC

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• NFC is one of the latest wireless communication technologies. As a short-range wireless connectivity technology, NFC offers safe — yet simple and intuitive — communication between electronic devices.

• Enables the exchange of data between devices over a distance of up to 20 centimetres.

• NFC-enabled devices can simply point or touch their making application and data usage easy and convenient.

Page 3: Nfc technology ppt

Copyright © 2005-2010 Symbioun Technologies, Inc. All Rights Reserved

How NFC Works

• NFC is based on RFID technology that uses magnetic field induction to enable communication between electronic devices in close proximity. NFC operates at 13.56 MHz

• For two devices to communicate using NFC, one device must have an NFC reader/writer and one must have an NFC tag. The tag is essentially an integrated circuit containing data, connected to an antenna, that can read and written by the reader.

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Page 4: Nfc technology ppt

Copyright © 2005-2010 Symbioun Technologies, Inc. All Rights Reserved

Market for NFC

• By 2013, one in five phones will have NFC (Source: Juniper Research)

• The analyst forecasts the gross transaction value of made via NFC will exceed $75bn globally by 2013

• Japan is the early adopter of NFC with FeliCa-enabled phones - (FeliCA is a contactless IC card technology developed by Sony) http://www.sony.net/Products/felica/abt/wht.html

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Page 5: Nfc technology ppt

Copyright © 2005-2010 Symbioun Technologies, Inc. All Rights Reserved

Examples of using NFC enabled mobile phones• Download music or video from a smart poster.

• Exchange business cards, Pay bus or train or air fare, Parking Tickets, Pay at Kiosks, Pay and purchase at Point of Sale Terminals

• Access controls in office, hotels, airports, print receipts to printer

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Page 6: Nfc technology ppt

Copyright © 2005-2010 Symbioun Technologies, Inc. All Rights Reserved

NFC and Mobile Payment

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Page 7: Nfc technology ppt

Copyright © 2005-2010 Symbioun Technologies, Inc. All Rights Reserved

Adding NFC to Terminals Adds Value to Mobile Payments

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Page 8: Nfc technology ppt

Copyright © 2005-2010 Symbioun Technologies, Inc. All Rights Reserved

What is the Future?

• Nokia is active in the area of NFC since 2004

• Together with Philips and Sony, founded the NFC Forum.

• Currently, global membership in the NFC Forum had exceeded 140 organizations.

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Page 9: Nfc technology ppt

Copyright © 2005-2010 Symbioun Technologies, Inc. All Rights Reserved

The NFC Ecosystem is Broad

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Page 10: Nfc technology ppt

Copyright © 2005-2010 Symbioun Technologies, Inc. All Rights Reserved

The NFC Forum Is Working to Build the NFC Ecosystem• New marketing alliances are driving targeted programs, such as Spotlight

events for verticals

• Educational seminar in Shanghai in March

• Database on our website describing projects around the world should be announced this spring

• The annual NFC Forum Global Competition

• Transport White Paper finalized early this year

• Various webcasts scheduled throughout the year

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Page 11: Nfc technology ppt

Copyright © 2005-2010 Symbioun Technologies, Inc. All Rights Reserved

Sample Video Demo

Tag and Travel Made Easy – with Your Mobile Phone

Source: http://www.nfc-forum.org/resources/presentations/

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Page 12: Nfc technology ppt

Copyright © 2005-2010 Symbioun Technologies, Inc. All Rights Reserved

More Questions

http://www.nfc-forum.org/resources/faqs#card

Symbioun Contact:[email protected]

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