INTRODUCTION TO NFC

Short Distance Technology

Based on RFID technology

Magnetic Field Induction

Two-way communication

INTRODUCTION TO NFC

OPERATION NFC

AND NOW IN HOTELS!!!

BEFORE & AFTER

P R E V I O U S L Y U S E D

M E T H O D S

C U R R E N T & F U T U R E

M E T H O D S

ALOFT HARLEM

http://www.youtube.com/watch?v=7iCSAsm7DGs

Aleksandra Truglio

Director of Sales and Marketing | Aloft Harlem

SWOT-OPPORTUNITIES

NFC INTEGRATION

Central Control System NFC Enabled Mobile Device

Hotel PMS System

SWOT-STRENGTHS/OPPORTUNITIES

Empowers the client

Convenient & Simple

Capitalize on innovation

First to market

Improve service offering

SWOT-WEAKNESSES/THREATS

Cost of implementation

Adoption

Unstable technical standards

Security

Troubleshooting

Dependency on mobile carriers

Relaying on a single lock vendor

Credit card companies

Alternatives

QR (Quick Response) code

VS

NFC (Near Field Communication)

RFID Difference Barcode

$0.5/1 unit. Price $0.005/1 unit.

More than 216 . High capacity Storage capacity 27 .

Low capacity(about 20 letter)

Radio frequency. How to use Visible light(infrared ray)

Possible.(by using satellite or mobile radio communication network)

Information understanding

in real time

Impossible.

Long distance. Distance with reader Close distance.

Read + write. Read/write capacity Only read.

Virtually none. Once up and running, the system is completely automated. Human Capital Large requirements. Laborers must

scan each tags.

High. Durability Low.

High. Security Low.

Alternatives

Advantage of NFC

1. Two-way data communication

2. Security level is high due to encoding system

3. High recognition speed, and low recognition error

Alternatives

Do you think QR code can replace NFC, or NFC can replace QR code?

QR code NFC

Each of them has own features and strengths. So they are not substitutes, but complementary goods of themselves.

Cost and Requirements

NFC to Bluetooth connections

Micro payments

Daily activities( vending

machines, copy center)

NFC chip card payments

Visa requirements

Kiosk

Example

kiosk NFC (VT025)

$960 and up/

per kiosk

NFC tags

$0.2 /$1.60 per tag

Costs

Units Item Cost per Unit Total Cost

500 Rooms RFID Signature Lock $200 $100,000

9 Hand Held NFC POS

Terminal M3000

$130 $1,170

3 Self Service Kiosk $25,000 $75,000

2 NFC Developer kit $18.95 $37.90

500 Brand logo NFC

Stickers

$1.13 $565

Total Implementation Cost of NFC $ 109,272.90