nfc technology and event ticketing
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TRANSCRIPT
Near Field Communication and Ticnet
- The birth of a new technology
Relax! I’ve already fixed it!
Shouldn’t you be in line for the Van Halen concert tickets?
Agenda - What is Near Field Communication?- What kind of service does NFC offer?- Brief Roll-Out- The service package- The Business model- Commercialization- End-user value
- What is Near Field Communication?
What is Near Field Communication?Target markets:- Transportation- Financial services- Retail- Health Care- Travel and Entertainment- Consumer Electronics- Facility Entrance
- What kind of service does NFC offer?
Roll Out Strategy
The Tools Function Benefit to Service/Content Providers (Ticnet)Retail Marketing
Promotions, coupons, enhanced & interactive advertising
Better targeted advertising; increased consumer loyalty; more consumer preference data; viral marketing when consumers share coupons/promotions; brand building; differentiation and location specific promotion
Payment Check out counter NFC device to capture touch and confirm mobile, user-friendly, fast, secure payments
Lowered costs due to faster payment transactions; reduced infrastructure costs; replacing small cash payments; increased “share of wallet”; greater size and number of transactions; reduce costs of NFC tech deployment due to economies of scale, and downtime; less cash handling and operational expenses
Customer Relationship Mgmt
Loyalty schemes and membership clubs
Merchants make gift card and loyalty programs more effective; increased customer satisfaction, personalization
Ticketing Event tickets and transportation tickets
Increased number and speed of transactions and entrants; better tracking and quality control; reduced theft and cheating
Info Transfer P2P info transfer between devices - business cards, medical files
NFC tags data transfer helps with brand building, consumer engagement and brand awareness, improved service delivery
Facility Access Card ID replacement for access to secured facilities such as warehouses, labs and R&D areas
Decreased infrastructure costs; greater control over access; simplified maintenance; greater security-especially if accompanied by biometric or password protection
The Service Package
The Network Coordination Needed
The Business Model
• Two sided markets (Birkenshaw et al , 2006)• Content providers (Ticnet) TeliaSonera • Users TeliaSonera• Multiple Bank cooperation is crucial & other
MNOs (Telenor, Tele2, ect.) • Landlord and tenant ”Rent a room” strategy
LANDLORD (TELIA) & TENANT “Rent a Room”
Commercialization of NFC for Ticnet- Tags on posters (text, URL, phone number) - Buy tickets on the spot & use NFC to pass it on- NFC phones as tickets for events - Customize advertising/promotions based on
new consumer data- “ubiquitous communication” (service initiation, P2P,
payment and ticketing)
Ticnet + NFC+ TeliaSonera =
- 40 million Europeans using mobile contactless services by 2011
- Successful trials (Orange and Manchester City Football club & Cingular and Philips Arena-Atlanta)
A little Less of This…
A little More of This…
Happy Customers !!
End user value
- Ease of use
- Portability
- Multi-applications - Speed and convenience
- Fully integrated ‘experience’
Thank you for listening!