next >>. 2 understanding cultural differences can help promote good global business
TRANSCRIPT
![Page 1: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/1.jpg)
Next >>
![Page 2: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/2.jpg)
2
Understanding cultural differences can help promote good global business.
![Page 3: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/3.jpg)
3
To explain how culture affects international business
To describe the elements of cultures
To describe the elements of subcultures
![Page 4: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/4.jpg)
4
Understanding culture and its effect on international business provides a foundation for working in the global community.
![Page 5: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/5.jpg)
5
culturethe set of beliefs, customs, and attitudes of a distinct group of people
valuesstrongly held concepts that are present in culture
![Page 6: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/6.jpg)
6
normssocial rules that affect behaviors and actions, and represent cultural values
folkways andmores
cultural customs that dictate how people act socially
![Page 7: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/7.jpg)
7
rolethe part a person plays in a social situation
subculturea smaller group or subset within a larger culture
![Page 8: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/8.jpg)
8
Culture in International Business
The cultures of two trading partners can affect a business relationship.
Understanding culture is the foundation, or basis, of understanding every other aspect of conducting international business.
![Page 9: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/9.jpg)
9
Understanding Culture
Each level of culture—national, regional, or local—has an impact on the lives of people who live on that level.
culture
the set of beliefs, customs, and attitudes of a distinct group of people
![Page 10: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/10.jpg)
10
Understanding Culture
![Page 11: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/11.jpg)
11
Understanding Culture
Succeeding in the world of international business requires three things.
UnderstandingCulture
1
Preparing forand adjusting
to culture
2
Participatingin culture
3
![Page 12: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/12.jpg)
12
![Page 13: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/13.jpg)
13
Elements of Culture
Four Elementsof Culture
Values Norms
Folkways and Mores
Roles
![Page 14: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/14.jpg)
14
Elements of Culture
Values are connected to powerful emotions.
values
strongly held concepts that are present in a cultureFor example, in the
United States, many people value freedom.
![Page 15: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/15.jpg)
15
Elements of Culture
Norms may reflect values.
norms
social rules that affect behaviors and actions, and represent cultural values
In some cultures, the norm may be that women walk behind men in public.
![Page 16: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/16.jpg)
16
Elements of Culture
Some folkways and mores may be minor, while others have a major impact on people’s lives.
folkways and mores
cultural customs that dictate how people act socially
![Page 17: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/17.jpg)
17
Elements of Culture
Mores are customs that reflect moral standards in a culture.
Mores are strongly held by a group and can influence controversial political topics.
![Page 18: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/18.jpg)
18
Elements of Culture
The role you play is influenced by your community.
role
the part a person plays in a social situation
You play many roles each day.
![Page 19: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/19.jpg)
19
Elements of Culture
Examples of roles include:
Son or daughter
Friend
Employee
Student
Spectator
Citizen
![Page 20: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/20.jpg)
20
Factors that Create Roles
![Page 21: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/21.jpg)
21
Value Dimensions of Culture
Value Dimensions
PowerDistance
Individualism orCollectivism
GenderDifferentiation
UncertaintyAvoidance
Short-term orLong-termorientation
![Page 22: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/22.jpg)
22
Value Dimensions of Culture
In cultures with a large power distance among individuals, supervisors are “always right.”
![Page 23: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/23.jpg)
23
Value Dimensions of Culture
In individualistic countries, people tend to take care of themselves and immediate families first.
Examples include the United States and Australia.
![Page 24: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/24.jpg)
24
Value Dimensions of Culture
In cultures with a high degree of gender differentiation, men tend to dominate society and power structures.
Examples include Middle Eastern countries.
![Page 25: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/25.jpg)
25
Value Dimensions of Culture
In high risk-avoidance countries, managers are less willing to take risks.
Examples include Mexico, Portugal, and Japan.
![Page 26: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/26.jpg)
26
Value Dimensions of Culture
Relate In what ways might your personal values be influenced by living in an individualistic country?
![Page 27: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/27.jpg)
27
Value Dimensions of Culture
The United States is an example of a country with a short-term orientation.
Many Asian countries believe that placing importance on short-term results causes a company to ignore long-term results.
![Page 28: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/28.jpg)
28
Understanding Subcultures
People with varied behaviors within a culture make up a subculture.
subculture
a smaller group or subset within a larger culture
Subcultures can form around sports or other interests.
![Page 29: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/29.jpg)
29
Understanding Subcultures
A key to working in international business is to be aware that people within the same nation and/or business organization may be quite different.
![Page 30: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/30.jpg)
30
Understanding Subcultures
Recall What are subcultures and why is recognizing them important?
![Page 31: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/31.jpg)
31
Single Culture and Multicultural Countries
A homogeneous culture is one in which one group of people is dominant in the population.
A homogeneous culture exists in a single-culture nation or region.
![Page 32: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/32.jpg)
32
Single Culture and Multicultural Countries
The United States is heterogeneous in a multicultural country, where there are many different groups of people.
![Page 33: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/33.jpg)
33
Multinational Companies
Because a multinational company includes cultures from several nations, business decisions may be more inclusive and targeted to the variety of cultures.
![Page 34: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/34.jpg)
34
2.1
1. What cultural elements create individual roles in society?
values, norms, folkways and mores, customs, educational systems, religious organizations, gender roles, class systems, and degrees of mobility
![Page 35: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/35.jpg)
35
2.1
2. What are some examples of dimensions of culture?
power distance, individualism or collectivism, uncertainty avoidance, and short-term or long-term orientation
![Page 36: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/36.jpg)
36
2.1
3. What is the definition of the term subculture?
a smaller group or subset within a larger culture
![Page 37: Next >>. 2 Understanding cultural differences can help promote good global business](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d9e5503460f94a887f5/html5/thumbnails/37.jpg)
End of