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    1

    Cultural Differences Effects on

    Complex Cognition & Operations22 October 007Innovative Organizations and Complex Systems

    Ottawa, Canada

    Rik Warren, PhD

    Human Effectiveness Directorate

    Air Force Research Laboratory

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    3

    Overview

    Some example incidents Fundamental differences

    Complex cognition & culture in general

    Complexity in data

    Complexity in theory & modeling

    Complexity in methodology

    Dimensions: Multiplicity & complexity in

    Cultural dimensions

    Perceptual & cognitive dimensions

    Implications: more complexity and some simplicity

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    ROSETTA PROJECT

    INTERACTION

    National Culture

    Culture Acquired

    Values, attitudes, influencesbehavior

    Values

    Basic convictions: what is right &wrong, good & bad, important &unimportant

    Relatively stable: not subject tosudden shifts or impulses of themoment

    Standard for judging behavior

    KNOWN

    UNKNOWN

    Surface behaviors influenced by beneath-the-surface values andassumptions.

    By knowing peoples values and beliefs, you can come to expect andpredict their behavior.

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    Incidents

    This is Wing Commander Jones

    Right away, Sir!

    This is Group Captain Jones

    Please hold ... This is Dean Smith ...

    Triandis in Individualism and collectivism:American manager in Greece

    Why should we do his work!

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    From a German officer

    In my country, you speak up only if you have somethingimportant to add; silence is okay. In the U.S., however, peopleseem to feel its bad to be silent, and they will speak up, in ameeting for example, just to let others know that they are there.

    Example of Culturally Based Behaviour

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    From a German officer

    In my country, you speak up only if you have somethingimportant to add; silence is okay. In the U.S., however, peopleseem to feel its bad to be silent, and they will speak up, in ameeting for example, just to let others know that they are there.Many of us interpret this behavior of the Americans as eitherstupidity or arrogance

    From a British officer

    Why dont the Americans down the hall just come and talk tome! They often leave me a voicemail instead of walking 10seconds to my desk or calling to speak to me directly, even whenthey know that Im hereThis seems very cold and impersonal tome.

    Example of Culturally Based Behaviour

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    From a German officer

    In my country, you speak up only if you have something

    important to add; silence is okay. In the U.S., however, peopleseem to feel its bad to be silent, and they will speak up, in ameeting for example, just to let others know that they are there.Many of us interpret this behavior of the Americans as eitherstupidity or arrogance

    From a British officer

    Why dont the Americans down the hall just come and talk tome! They often leave me a voicemail instead of walking 10seconds to my desk or calling to speak to me directly, even whenthey know that Im hereThis seems very cold and impersonal tome.

    From the American officer

    I know Ive been accused by my colleagues of leaving them toomany voicemails, but from my perspective its simply a way ofnot interrupting them and giving them a message that they canlisten to when they have time to deal with it.

    Example of Culturally Based Behaviour

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    Country Profiles

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    Situations & Correct Action - 1

    Ethics 101: Boat in trouble: Who to cast overboard?

    Parents or children?

    Why?

    Why your answer is wrong.

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    Situations & Correct Action - 2

    Parable (Matt. 21): Father asks sons to work in field:

    One says yes, but doesnt go

    Other says no, but does go

    ? Who did the will of the father?

    Collectivist cultures & harmony

    Hofstede (1997, p. 58 re missionaries in Indonesia):

    Action of secondary importance

    Saying No caused father to loose face

    Yes doesnt always mean yes in some cultures

    Importance of saving own & others face

    Duties of co-pilots

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    Culture & Decision Making:

    Air Accident Rates by Region

    Western-built transport hull loss accidents, by accident site, 1991 through 2000*

    1Insufficient fleet experienceto generate reliable rate.

    *Departure Data used is Preliminary

    Accidents permilliondepartures

    United Statesand Canada

    0.4

    Latin America

    and Caribbean

    3.7

    Europe

    0.7

    China2.5

    Middle East

    2.3

    Africa

    10.2

    Asia

    2.6

    World

    1.3

    Oceania

    0.5

    (Excluding

    China)

    JAA - 0.5Non JAA - 5.5

    C.I.S.1

    Regional Perspective

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    1 World Many Cultures

    Different cultures view the world differently

    Different cultures (re-)act differently to same information

    Military: Distributed Operations, multinational coalitions

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    Challenges

    Appreciate utility of understanding culture

    Others & ourselves

    Magnitude of effects

    Learn cultural etiquette & practices

    Use of left hand, etc.

    Understand Cultural Dimensions:

    Perceptual, cognitive, decisional

    Predict potential cooperation & conflicts Computable models of cultural interaction

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    na y c v. o s cReasoning

    Who: Westerners East Asians

    World is made of : Discrete,independentobjects

    Continuous &interactingelements

    Perceptual: Field independentignore background

    Field dependentinclude back- &foreground

    Cognitive causalattribution: Simpleexplanationsinvolving fewelements

    Complexexplanationsinvolving manyfactors

    P t l & C iti

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    Perceptual & CognitiveDimensions

    Attribution:

    Situational vs. Dispositional

    Locus of Control

    Intrinsic-Extrinsic Motivation

    Field /Object Orientation Analytic vs. Holistic Reasoning

    1 fish, 2 fish, red fish,

    Dialectical Reasoning

    Counterfactual Thinking

    Categorization - similarity andrules

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    Methodological Complexity

    Previous slide: Apparent main effect of country

    BUT: CAUTION: Different countries use ratingscales differently:

    Mediterranean & Middle East: Important to

    appear honest If you are asked a question, surely you know your own mind

    Therefore, use extreme ends of a rating scale

    East Asia: Important to appear modest If asked a question, surely you dont know everything especially

    since everything is related to everything else

    Therefore, use middle of a rating scale

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    Simplicity vs. Complexity

    If you look at things from the right angle ...

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    Cultural Factors vs. Interaction How devise prediction equations? Predict what?

    Lists of factors: Not predict interactions But interaction what we really want to know!

    Nave: 50 factors -> 2,500 interaction terms

    Better: directly observe interacting people

    Tasks: decision making & resource allocation

    Finesse 50x50 interaction terms & factors

    Key: data chosen for analyses

    Focus on predicting cooperation v conflict

    Develop models of the interactions

    Develop data collection tools & method

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    Mathematics of Marriage

    Gottman et al. (2002)

    Couple discusses problem

    Data: positivity, negativity of each spouse

    If youd keep your trap shut and let me finish

    Predict: Divorce, married-happy, -unhappy

    Dynamic nonlinear (process) model

    Discover explanatory parameters

    Improve marriage therapy by targeting key parameters

    Malcolm Gladwell - Blink

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    Mathematics of Marriage

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    Complexity Introduced by Culture can Affect:

    Information Exchange

    Coordination

    Assigning Roles & Responsibilities

    Support (error-checking)

    imperfect situation awareness

    inaccurate situation assessment, and

    flawed or delayed decision making

    Inability to Adapt

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    Analytic vs Holistic Fish