cultural differences in romania
TRANSCRIPT
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Cultural Differences Effects on
Complex Cognition & Operations22 October 007Innovative Organizations and Complex Systems
Ottawa, Canada
Rik Warren, PhD
Human Effectiveness Directorate
Air Force Research Laboratory
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Overview
Some example incidents Fundamental differences
Complex cognition & culture in general
Complexity in data
Complexity in theory & modeling
Complexity in methodology
Dimensions: Multiplicity & complexity in
Cultural dimensions
Perceptual & cognitive dimensions
Implications: more complexity and some simplicity
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ROSETTA PROJECT
INTERACTION
National Culture
Culture Acquired
Values, attitudes, influencesbehavior
Values
Basic convictions: what is right &wrong, good & bad, important &unimportant
Relatively stable: not subject tosudden shifts or impulses of themoment
Standard for judging behavior
KNOWN
UNKNOWN
Surface behaviors influenced by beneath-the-surface values andassumptions.
By knowing peoples values and beliefs, you can come to expect andpredict their behavior.
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Incidents
This is Wing Commander Jones
Right away, Sir!
This is Group Captain Jones
Please hold ... This is Dean Smith ...
Triandis in Individualism and collectivism:American manager in Greece
Why should we do his work!
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From a German officer
In my country, you speak up only if you have somethingimportant to add; silence is okay. In the U.S., however, peopleseem to feel its bad to be silent, and they will speak up, in ameeting for example, just to let others know that they are there.
Example of Culturally Based Behaviour
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From a German officer
In my country, you speak up only if you have somethingimportant to add; silence is okay. In the U.S., however, peopleseem to feel its bad to be silent, and they will speak up, in ameeting for example, just to let others know that they are there.Many of us interpret this behavior of the Americans as eitherstupidity or arrogance
From a British officer
Why dont the Americans down the hall just come and talk tome! They often leave me a voicemail instead of walking 10seconds to my desk or calling to speak to me directly, even whenthey know that Im hereThis seems very cold and impersonal tome.
Example of Culturally Based Behaviour
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From a German officer
In my country, you speak up only if you have something
important to add; silence is okay. In the U.S., however, peopleseem to feel its bad to be silent, and they will speak up, in ameeting for example, just to let others know that they are there.Many of us interpret this behavior of the Americans as eitherstupidity or arrogance
From a British officer
Why dont the Americans down the hall just come and talk tome! They often leave me a voicemail instead of walking 10seconds to my desk or calling to speak to me directly, even whenthey know that Im hereThis seems very cold and impersonal tome.
From the American officer
I know Ive been accused by my colleagues of leaving them toomany voicemails, but from my perspective its simply a way ofnot interrupting them and giving them a message that they canlisten to when they have time to deal with it.
Example of Culturally Based Behaviour
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Country Profiles
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Situations & Correct Action - 1
Ethics 101: Boat in trouble: Who to cast overboard?
Parents or children?
Why?
Why your answer is wrong.
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Situations & Correct Action - 2
Parable (Matt. 21): Father asks sons to work in field:
One says yes, but doesnt go
Other says no, but does go
? Who did the will of the father?
Collectivist cultures & harmony
Hofstede (1997, p. 58 re missionaries in Indonesia):
Action of secondary importance
Saying No caused father to loose face
Yes doesnt always mean yes in some cultures
Importance of saving own & others face
Duties of co-pilots
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Culture & Decision Making:
Air Accident Rates by Region
Western-built transport hull loss accidents, by accident site, 1991 through 2000*
1Insufficient fleet experienceto generate reliable rate.
*Departure Data used is Preliminary
Accidents permilliondepartures
United Statesand Canada
0.4
Latin America
and Caribbean
3.7
Europe
0.7
China2.5
Middle East
2.3
Africa
10.2
Asia
2.6
World
1.3
Oceania
0.5
(Excluding
China)
JAA - 0.5Non JAA - 5.5
C.I.S.1
Regional Perspective
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1 World Many Cultures
Different cultures view the world differently
Different cultures (re-)act differently to same information
Military: Distributed Operations, multinational coalitions
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Challenges
Appreciate utility of understanding culture
Others & ourselves
Magnitude of effects
Learn cultural etiquette & practices
Use of left hand, etc.
Understand Cultural Dimensions:
Perceptual, cognitive, decisional
Predict potential cooperation & conflicts Computable models of cultural interaction
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na y c v. o s cReasoning
Who: Westerners East Asians
World is made of : Discrete,independentobjects
Continuous &interactingelements
Perceptual: Field independentignore background
Field dependentinclude back- &foreground
Cognitive causalattribution: Simpleexplanationsinvolving fewelements
Complexexplanationsinvolving manyfactors
P t l & C iti
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Perceptual & CognitiveDimensions
Attribution:
Situational vs. Dispositional
Locus of Control
Intrinsic-Extrinsic Motivation
Field /Object Orientation Analytic vs. Holistic Reasoning
1 fish, 2 fish, red fish,
Dialectical Reasoning
Counterfactual Thinking
Categorization - similarity andrules
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Methodological Complexity
Previous slide: Apparent main effect of country
BUT: CAUTION: Different countries use ratingscales differently:
Mediterranean & Middle East: Important to
appear honest If you are asked a question, surely you know your own mind
Therefore, use extreme ends of a rating scale
East Asia: Important to appear modest If asked a question, surely you dont know everything especially
since everything is related to everything else
Therefore, use middle of a rating scale
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Simplicity vs. Complexity
If you look at things from the right angle ...
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Cultural Factors vs. Interaction How devise prediction equations? Predict what?
Lists of factors: Not predict interactions But interaction what we really want to know!
Nave: 50 factors -> 2,500 interaction terms
Better: directly observe interacting people
Tasks: decision making & resource allocation
Finesse 50x50 interaction terms & factors
Key: data chosen for analyses
Focus on predicting cooperation v conflict
Develop models of the interactions
Develop data collection tools & method
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Mathematics of Marriage
Gottman et al. (2002)
Couple discusses problem
Data: positivity, negativity of each spouse
If youd keep your trap shut and let me finish
Predict: Divorce, married-happy, -unhappy
Dynamic nonlinear (process) model
Discover explanatory parameters
Improve marriage therapy by targeting key parameters
Malcolm Gladwell - Blink
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Mathematics of Marriage
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Complexity Introduced by Culture can Affect:
Information Exchange
Coordination
Assigning Roles & Responsibilities
Support (error-checking)
imperfect situation awareness
inaccurate situation assessment, and
flawed or delayed decision making
Inability to Adapt
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Analytic vs Holistic Fish