newlight marcom 2011

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Corporate profile and capabilities summary for Newlight Marketing Communications including samplings of creative and marketing media work.

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Page 1: Newlight MarCom 2011
Page 2: Newlight MarCom 2011

Marketing & Creative Services

Strategic Marketing Development

Brand Development

Direct Response Marketing

New Business Development

Project Management

Visual Identity & Logo Design

Print Collateral Design

Advertising Design

Digital Media & Website Design

Social Media Development

Printing & Fulfillment

Page 3: Newlight MarCom 2011

Industry Expertise & Experience

Leisure Travel & Hospitality

Real Estate

Healthcare & Fitness

Non-Profit Organizations

Resort Development

Marine & Boating

Vacation Ownership

Consumer Products

Direct Response Marketing

Publishing

Page 4: Newlight MarCom 2011

Service Fees & Billing Structures

By the ProjectCreative support for specific itemShort-term in-house supportFlat fee service required

By RetainerMonthly fee for full access

Long-term development projects

Hourly Rate FeeProduction-intensive projectsEditing and proofing services

Page 5: Newlight MarCom 2011

Clients Served

Paramount Marketing Consultants

Protravel America, Inc.

Spirit Incentives

Serenity Helicopters

W&O Supply, Inc.

Life Out Loud™ Apparel

Flu & Cold Defense, LLC

Solid Impressions, Inc.

Bluegreen Corporation

The Jozy Altidore Foundation

Page 6: Newlight MarCom 2011

Logo Design & Brand Identity

AnimationCompany logo created for South Floridaretailer specializing in merchandisefor popular animated characters and

comic book super heroes.

Vacation ComebacksBrand identity created for discounted

vacation packages marketed totravelers interested in returning totheir current vacation destination.

Exclusive Sports Marketing, Inc.Corporate logo created for sportsmarketing and event promotionscompany located in South Florida.

TakeMeOnVacation, Inc.Logo identity created for vacation

travel and resort marketing companyheadquartered in South Florida

Page 7: Newlight MarCom 2011

Logo Design & Brand Identity

East Las Olas SundryLogo created for retail sundry located

on Las Olas Boulevard

In My Corner with Rasheda AliLogo created for cable television talk

show hosted by Rasheda Ali

Life Out Loud™ ApparelBrand logo developed for apparel

company specializing in licensed logoand collegiate team sportswear

Port Lucaya Resort & Yacht ClubCorporate logo created for resort

located in Freeport, Grand Bahamas

Santa Barbara Resort & Yacht ClubCorporate logo created for resortlocated in Pompano Beach, FL.

Page 8: Newlight MarCom 2011

Brand Identity Packages

Santa Barbara Resort &Yacht Club

Corporate stationary package created

for resort including letterhead,

#10 envelope, and business card

Page 9: Newlight MarCom 2011

Brand Identity Packages

TakeMeOnVacation, Inc.

Corporate stationary package

created for resort including

2-sided letterhead, #10 envelope,

and business card.

Page 10: Newlight MarCom 2011

Print Collateral & Brochure Design

Vacation Comebacks Package

Sales fulfillment kit consisting of pocket

folder, specific destination insert,

and reservations booking form.

Rollout of this new packaging design

contributed to a 35% increase in sales

during the first month of use.

Page 11: Newlight MarCom 2011

Print Collateral & Brochure Design

Great Vacation Destinations, Inc.

Sales fulfillment kit consisting of

pocket folder, specific destination insert,

and reservations booking form.

Page 12: Newlight MarCom 2011

Print Collateral & Brochure Design

Paramount Marketing Consultants

Corporate profile and company

brochure created for the B2B efforts

of a vacation resort marketing and

tour generation company located

in Ft. Lauderdale, FL.

Page 13: Newlight MarCom 2011

Print Collateral & Brochure Design

TakeMeOnVacation, Inc.

Sales fulfillment materials created

for business-to-business marketing

proposal between TakeMeOnVacation

and Sears, Roebuck & Co.

Proposed campaign called for a 2-night

vacation certificate to be distributed to

Sears retail customers after purchase of

a big-screen television.

Page 14: Newlight MarCom 2011

Advertising Print Design

Feadship America

Brand awareness magazine ads

promoting the launch and sea trials

of Feadship’s newest megayacht.

Ads were placed in national yacht

and boating publications.

Page 15: Newlight MarCom 2011

Advertising Print Design

Feadship America

Brand awareness magazine ads

promoting the launch and sea trials

of Feadship’s newest megayacht.

Ads were placed in national yacht

and boating publications.

Page 16: Newlight MarCom 2011

Advertising Print Design

Fairfield Resorts

Washington D.C.

Resort specific sales ads designed

to generate inbound calls for the

purchase of a deeply discounted

vacation package to Fairfield’s

Washington D.C. resort.

Page 17: Newlight MarCom 2011

Large Format Print Media

One Stop Ticket & Tour Shop

Mandalay Place

Large format duratrans created to

promote discounted tickets and

tours. Duratrans were placed at

strategic sales locations inside of

the retail section of the Mandalay

Bay Resort & Casino in Las Vegas.

Page 18: Newlight MarCom 2011

Large Format Print Media

One Stop Ticket & Tour Shop

Mandalay Place

Large format duratrans created to

promote discounted tickets and

tours. Duratrans were placed at

strategic sales locations inside of

the retail section of the Mandalay

Bay Resort & Casino in Las Vegas

Page 19: Newlight MarCom 2011

Interactive Digital Media

Grandview Marketing

Home page for interactive digital

display used for face-to-face sales

presentations inside of the Luxor

Hotel & Casino. Presentation

contains content regarding the

various shows and activities being

offered as promotional incentives

to guests inside of the hotel.

Page 20: Newlight MarCom 2011

Interactive Digital Media

Grandview Marketing

Internal pages for interactive digital

display used for face-to-face sales

presentations inside of the Luxor

Hotel & Casino. Presentation

contains content regarding the

various shows and activities being

offered as promotional incentives

to guests inside of the hotel.

Page 21: Newlight MarCom 2011

Print Collateral & Brochure Design

Rasheda Ali’s Parkinson’s

Awareness Campaign Brochure

Non-profit project for the creative design

and copywriting of print brochure used

for distribution and promotion of

Rasheda Ali’s speaking engagement

tour in support of her 2007 Parkinson’s

Awareness Campaign.

Page 22: Newlight MarCom 2011

Print Collateral & Brochure Design

Protravel America, Inc.

Print collateral material used for

package fulfillment in distribution of

3-Day/ 2-Night Vacation Package for

two people including airfare.

Tropicana Casino Marketing Package

includes pocket folder for reservation

materials and voucher brochure.

Page 23: Newlight MarCom 2011

Promotional Print & Display Media

Grandview Marketing

Large format printing for posters and

duratrans used for Lead Generation

promotion executed inside of the

Excalibur Hotel & Casino in Las Vegas.

Year long promotion for giveaway

of two 2009 Mini Cooper convertibles

or $25,000 in cash. Promotional

package included duratrans,

posters, and lead slips.