EMEA MarCom Campaigns

FY17 – Q1-Q2 / BMP61

2

Go-to-Market

CWID: BMP61

FINISHED FLAWLESSLY

PU

LL

AC

TIO

NS

P

US

H A

CT

ION

S

SA

LE

S T

OO

LS

Advert

EMEA-wide campaign

mainly digital

Sep - Dec

PR

Articles in selected magazines

Online

Cross-Media presence

around 45 portals

Sep - Dec

Google Adwords

Search Engine Optimisation

Newsletters

Cross-Media in magazine e-news

Sep - Dec

Brady E-News Push to our customers

Exhibitions

16 Exhibitions

Direct Marketing

Own customer data

Third party data

Personalised push to magazine readers

Social

Facebook, LinkedIn

Literature

Sellsheets & Brochures

Existing Cable ID & Portables literature

Web-Site

Dedicated Landing-Page + Local Web (ENG, GER, NL, FR, IT, SP, TR, ECE, Nordic)

Distributor Templates

Adverts

Online-Banners

E-Mailings

Call-to-action

Video & Demo

Cable ID Guidebook

EMEA MarCom Campaigns / CWID: BMP61

Media Overview

AT Elektrojournal

AT Voltimum Austria (tbc)

BE Elektro Krant - Installateur

BE Elektricien/Electricien

CH Voltimum Switzerland (tbc)

CZ ElektroPråmysl

CZ ETM

DK www.electronic-supply.dk

DK Elteknik - El-Fokus

EMEA Power Technology - KABLE

FR Voltimum France

FR www.infoelectricien.com

GE Voltimum Germany (tbc)

GE Elektrotechnik Automatisierung

GE Elektropraktiker EP

GE EPP - Elektronik Produktion & Prüftechnik

GE IndustrieAnzeiger

HU Villanyszerelåk Lapja

IRL Voltimum IRL

IT Commercio Elettrico

IT elettricoplus.it

IT Voltimum Italia

ME Technical Review Middle East

NL Elektrotechniek 365

NL elektropraktijk.nl

PL Elektro Info

PL Industrial Monitor

PL Rynek Elektryczny

RO ghidelectric.ro

RO revista electricianul

SA ESI Africa I

SA Electricity+Control

SA Vector

SA Sparks Electrical

SE Elinstallatôren

SE ERA Energynyheter

SK ATP-journal

SP Energetica XXI

SP Voltimum Spain

SP www.cablesyconectoreshoy.com

SP www.instaladoresdetelecomhoy.com

TR Voltimum Turkey

TR TIM - ENDUSTRI DUNYASI

UK Voltimum UK

UK Professional Electrician & Installer

UK Electrical Engineering

UK PBSI

EMEA MarCom Campaigns / CWID: BMP61

EMEA MarCom Campaigns / CWID: BMP61

EMEA MarCom Campaigns / CWID: BMP61

EMEA MarCom Campaigns / CWID: BMP61

EMEA MarCom Campaigns / CWID: BMP61