Marketing Communications

Prepared by Tom Zheng

What is Marketing Communications?

Communications?

Marketing?

Advertising?

Public Relations?

Event Organising?

Flyer Design?

Press Releases?

Product Bartering?

Prepared by Tom Zheng

This will help you understand …

Prepared by Tom Zheng

Prepared by Tom Zheng

Prepared by Tom Zheng

Prepared by Tom Zheng

Marketing Communicators, we are …

professionals who practice advertising, branding, brand language, graphic design, marketing (including direct marketing and online marketing), packaging, promotion, publicity, sponsorship, public relations and sales promotion.

In brief, we make everything ready before sales kicks in. And we assist continued sales utilising a wide range of communication channels which we maintain to be readily available and operate smoothly.

Prepared by Tom Zheng

Marketing Communications

Area Director of Communication & PR

Melissa Cheng

Area Marketing Communications Manager

Jessica Chen

Area Marketing Communications Manager

Tom Zheng

MarketingCommunications

ExecutiveSarah Zhang

MarketingCommunications

ExecutiveChristina Deng

MarketingCommunications

ExecutiveNina Yao

MarketingService Specialist

MarketingService Specialist

Cindy Feng

MarketingService Specialist

Calvin Song

Marketing Communicators in this Hotel Cluster

Prepared by Tom Zheng

Three fundamental elements of hotel MarCom are …

• Branding

• Public Relations

• Marketing

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First of all …

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Branding is …

… analysis, planning and manipulation of how a product, product line or brand is perceived in the market. Brand identity is built through a commitment to marketing and is achieved by consistent delivery and consistent communications with your audience.

Prepared by Tom Zheng

OBJECTIVE

TIMELINE

We achieve branding through the following …

• Hotel Logo• Corporate Design Guidelines• Handling of Hotel Promotional Collaterals• F&B and Room Advertising Procedure • Photo Library• Collateral Library• Hotel Photo/Video Shooting • Inventory Check

Prepared by Tom Zheng

there comes in

OTHERS

When Brand Identity Is Maintained Consistently, we like to spread the word …

Prepared by Tom Zheng

Public Relations Is BIG in the Hotel Industry!

Public Relations is the practice of managing the flow of information between an individual or an organisation and the public.

Public Relations and Better Service together make a hostel a star hotel.

Prepared by Tom Zheng

• Handling Media Interviews• Organising Media Gatherings• Handling Press Conferences• Official Statements and Interviews• Photographing & Filming• Media Calls • Press Releases• Hotel Donations• VIP Reception

Forming and Keeping Healthy Bonds with the Public

Prepared by Tom Zheng

Marketing, the art of selling …

Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. Advertising is just one part of marketing. Marketing is the strategy used in, and the practice of, promoting a product or service to the customer.

Prepared by Tom Zheng

Hotel Marketing, in terms of the MarCom Department

• Barter Agreement• Directing Mailing• Advertising• Event Organising

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All in All, hotel MarCom should …

support and energise the Sales & Marketing Department in terms of promotional material, advertising and developing the Hotel’s image.

Prepared by Tom Zheng

Thanks for Your Time!

Prepared by Tom Zheng