7/23/2019 Marcom Present Thursday

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MARKETING COMMUNICATION (MKT547)

BEVERAGE ( SOFT DRINK ) MARKET

SHARE AT ECONSAVE SEGAMAT

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Market Leader & Market

Follower

7/23/2019 Marcom Present Thursday

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85

24

103

103

45

MARKET SHARE PERCENTAGE

F & N

FANTACOCACOLA

PEPSI

CHEERS

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7/23/2019 Marcom Present Thursday

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•F&N = 125 85 24%

•Fanta 35 24 7%

•Coke 150 103 2%

•Pe!"# 150 103 27%•C$ee" 5 45 13% = 525