Hacking NI’s social media strategyJessica Sullivan

Dr Gary Ellem

Ellem and Sullivan - enabling social business

Social media in business is another way to sell products.Yes

No

Mu

ResearchersResearch Group

University

IndustryCompanies

GovernmentInfluencers

Crowd

Newcastle Innovation

Profile Building Profile/Partner Assessment

Building Capability

How would we commercialise the work of Prof Clare Collins? Survey - increase market reach (sell to more people)

- broaden product ecosystem (companion products)

Strategies - self generated product development strategies

- emergent collaborative strategies

Optimal strategy is to do both – the question is how do we join in the conversation to enable the process?

Challenge

Your challenge is to harness your social media skills to discover one or two social media conversations and at least three influencers within the conversation.

Hints:

• Google (good place to start but SEO limits)

• Twitter (can search for keywords and #conversations – time sensitive)

• LinkedIn (background checks on possible influencers, topics and conversations by influencers)

So you’ve found an influencer – what do you do now?

…..to be attractive to an influencer you need to look credible yourself.

Building your online presences

Content

Content: Profile, blog posts, articles etc.Channels: Twitter, LinkedIn, website, blogs, etc.Conversations: #chats, replies, retweets, comments etc.Connections: clients, companies, partners, influencers etc.

Inner circle

Outer circle

Far outer circle

The 4-1-1 Rule

Participate in the flow of information

An example of a content marketing strategy1

2

3

4

Selling the company: International Consumer Electronics Show (CES)Selling the product: #edtechchat and #flipclass

Challenge

Evaluate Prof Clare Collins social media activity and make some recommendations for what she could do to improve her social media presence.

How could you help Clare?

Hint:

• use the 4C’s to evaluate Clare’s current position

Evaluation

How would we commercialise the work of Prof Clare Collins? Survey - increase market reach (sell to more people)

- broaden product ecosystem (companion products)

Strategies - self generated product development strategies

- emergent collaborative strategies

Optimal strategy is to do both – the question is how do we join in the conversation to enable the process?

Discussion

We have decided to expand the commercialisation Prof Collins work through a heath and diet App.

Discuss product development and funding pathways with a view to identifying at least three independent ways that a social media plan can help.

Social media in business is another way to sell products.Yes

No

Mu

Social media in business is another way to create networks, create products and create value sell products