workshop: innovation games

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Workshop : Innovation Games - UX Singapore 2014

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  • 1. INNOVATION GAMES Building Innovative Features and Products Using Brainstorming Ben Sykes User Experience & Behavior Design @bensykes
  • 2. Agenda The Games Simple Affinity Mapping Give Them A Hot Tub Remember The Future Worst Nightmare Empathy Map ! Scenario: Improving A Feature Gmail Compose Experience ! Scenario: Improving A Mobile App Group choice ! BREAK ! Designing A Product (Random) Design Principles Platform Functionality (3) Emotional Target Problem To Solve !
  • 3. Resources!
  • 4. THE GAMES The Overview
  • 5. Simple Affinity Mapping Goal Simple brainstorming revealing embedded patterns. ! Activity Generate as many post-it notes in response to the question you want answered. Cluster the post-its into categories.
  • 6. Give Them A Hot Tub Goal Use outrageous features to discover hidden breakthroughs ! Activity Write several features on post-its. One feature per post-it. The more outrageous the better. Generate as many post-it notes in the allocated time. Cluster into categories.
  • 7. Remember The Future Goal Envision success future success ! Activity Imagine that it is sometime in the future (5 years?). Youve been using the feature or product for sometime now. On post-its (one per) write down what the product or feature will have done to make you happy. Generate as many post-it notes in the allocated time. Cluster into categories.
  • 8. My Worst Nightmare Goal Discover hidden worst case scenarios. Create sweet dreams for your product by creating nightmares ! Activity Imagine your worst nightmare related to your product or feature. (E.g. a sports drink that induces vomiting.) Write down one nightmare per post-it. Generate as many post-it notes in the allocated time. Cluster into categories.
  • 9. Empathy Map Goal Get inside the head of your customer or target user ! Activity Give the target user a name and a title. Create sectors related to 1. hearing, seeing, thinking, saying, feeling & doing. Using post-it notes assign attributes or details to each sector.
  • 10. Scenario: Improving A Feature
  • 11. Improving An Existing Feature Goal Improve on the Gmail compose feature. ! Activity Use two or more innovation games. You choose. Cluster your results Pick the best ones Present as a narrative to the group ! Time 15 minutes to generate & cluster.
  • 12. Improving An Existing Feature Goal Improve on the Gmail compose feature. ! Activity Use two or more innovation games. You choose. Cluster your results Pick the best ones Present as a narrative to the group ! Time 15 minutes to generate & cluster.
  • 13. Present Your Findings. 1. Games used 2. Effectiveness? 3. Final Outcome? 4. Viable?
  • 14. Scenario: Improve A Mobile App
  • 15. Improving An Existing Mobile Product Goal Improve an existing mobile app ! Activity Use two or more innovation games. You choose. Cluster your results Pick the best ones Present as a narrative to the group ! Time 30 minutes to generate & cluster.
  • 16. Improving An Existing Mobile Product Goal Improve an existing mobile app ! Activity Use two or more innovation games. You choose. Cluster your results Pick the best ones Present as a narrative to the group ! Time 30 minutes to generate & cluster.
  • 17. Present Your Findings. 1. Games used 2. Effectiveness? 3. Final Outcome? 4. Viable?
  • 18. Break