Innova&onGamesWorkshop

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Tobuildsomething•  Whytobuild?•  Whattobuild?•  Whomtobuildfor?•   Howtobuild?•   ...

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Whytobuild?(Hopefullyyouknowit!)

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Howtobuild?Buildthe"productright"?Done.

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Howtodeliver?Deliverit"fastenough"?Done.

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Whattobuild?Buildthe"rightproduct"???

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TradiNonalresearch•   Toosimple,ortoocomplex!•   Verymechanical,nofun!•   Nocontactwithcustomers•   Tooslow,toocostly•  …

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InnovaNonGames•   Directlyengagingwithcustomers

•   Usingfunexercises•   Visualthinking•  Qualita&veresearch

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Usefulfor•   Directedmarketresearch•   Customer-centricinnova&on•   Understandcustomerneeds•   Engagewithcustomers

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Why"Games"?Fun+Play+Collabora&on+...

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Let'splay...cc:VisitGreenwich-h-ps://www.flickr.com/photos/36732262@N06

#1Wheredotheycomefrom?

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6-8-5

#2Howdoyoupriori&ze?

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20/20Vision

#3Whataremostexci&ngfeatures?

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ProductBox

Debrief

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