GET INSPIRED. BE PART OF IT.

REDkEN.cOm

June 2008promotions

neW real control repair & transForm HiGH-maintenance HairintroducinG urban experiment 8 Wool sHakeredken For men minis noW available

conceal. enricH. command.

neW real controlrepair & transForm HiGH-maintenance HairDiscover stress-free care for high-maintenance hair. New Real Control nourishes,

restores and reclaims control of dense, dry, sensitized hair. The control begins

with an in-salon service then continues at home with a full range of texture-

transforming products. Redken’s exclusive Interbond Conditioning System and

powerful Care Adjust Complex allow you to customize a product regimen suitable

to the level of moisture, repair and control that your clients’ hair needs. Hair is

sleek, sultry and transformed with luscious shine.

Dark BlonDe MoDel's Haircolor: Natural Level: 4, Base Formula: 1 oz. 6Gv Color Fusion + 1 oz. 20 volume Pro-oxide Cream Developer Highlight Formula: Up to 7 + 20 volume Pro-oxide Cream Developer Glaze Formula: 1½ oz. 09G Vanilla Crème Shades EQ + ½ oz. 09V Platinum Ice Shades EQ + 2 oz. Shades EQ Processing Solution

Brunette MoDel's Haircolor: Natural Level: 3, Base Formula: 1 oz. 5Gg Color Fusion + 1 oz. 5N Color Fusion + 2 oz. 20 volume Pro-oxide Cream Developer Highlight Formula: Up to 7 + 20 volume Pro-oxide Cream Developer Glaze Formula: 1 oz. 08N Mojave Shades EQ + 1 oz. 09GB Butter Cream Shades EQ + 2 oz. Shades EQ Processing Solution

NEW ON 5TH

control

repairmoisture

care-aDJust coMPleXcationic conDitioners = Moisture & nourisHMentProtein/ceraMiDe = internal strenGtH & rePairsHea Butter = sMootHinG FriZZ controleXclusiVe interBonD conDitioninG sYsteM

tHe real control collection:sHaMPoo gently cleanses, nourishes and repairs for a controlled, shiny finish.

conDitioner moisturizes, repairs and detangles for smoothness, manageability and shine.

intense reneWal suPer MoisturiZinG Mask provides intense moisture and discipline to transform the texture of hair.

creMa care DailY nourisHinG stYlinG treatMent provides superior discipline, control and manageability to the most hard-to-manage hair.

tHerMal resist inner Hair rePair instantly detangles, repairs and conditions heat-damaged hair.

take control oF HiGH-maintenance Hair… and Your business!Redken is known for its specialized solutions to specific hair needs. With Real Control, we now have the perfect regimen for dense, dry, sensitized hair. The line includes a specialized in-salon service plus take-home treatments to provide non-stop professional care for high-maintenance hair. Clients moisturize, repair and control their hair and you benefit from both higher client satisfaction and extra income opportunities!

kaZ aMor Redken Artist & Haircare Consultant

June 2008 Promotions 3

salon introductorY oFFerPurcHase

18 Real Control products

recoMMenDeD real control ProDuct MiX:A 4 Shampoo 10.1 oz. B 4 Conditioner 8.5 oz. C 4 Thermal Resist 5 oz. D 3 Intense Renewal 8.5 oz. E 3 Crema Care 8.5 oz.

receiVe Free – salon kit 1 Shampoo Liter (not shown) 1 Conditioner Liter (not shown) F 1 Chemistry System pHix pHase 3.5, 8.5 oz. G 1 Chemistry System Real Control Shot 8.5 oz. 6 Shampoo 1.7 oz. (not shown) 6 Conditioner .825 oz. (not shown) H 1 Bilingual Stylist Brochure I 1 Bilingual Shelf Talker J 25 Bilingual Client Brochures K 1 Bilingual Easel Card with Brochure Pocket

L 1 Poster

bonus oFFer!PurcHase36 Real Control retail products

receiVe Free1 Salon Kit (see Salon Introductory Offer)

Plus 1 Real Control semi-permanent floor display

stYlist trial kitkit incluDes:A 1 Shampoo 10.1 oz. B 1 Conditioner 8.5 oz. C 1 Thermal Resist 5 oz. D 1 Intense Renewal 8.5 oz. E 1 Crema Care 8.5 oz. 10 Real Control Duo Packettes (not shown)

H 1 Bilingual Stylist Brochure

CABD E F

H

I

J

K

Semi-Permanent Floor Display FREE with

Bonus Offer

L

G

NEW ON 5TH

real control in-salon repairinG and texture-transForminG serviceHelp clients repair and transform their high-maintenance hair in the salon. In just 40 minutes, this intense, professional, non-chemical service helps restore manageability, repairs and smoothes, and adds shine. Clients can extend the benefits at home with the appropriate Real Control regimen.

steP 1 eValuate the condition of the client’s hair. If the hair is dense, dry and sensitized, it requires the Real Control service.

steP 2 cleanse with Real Control Shampoo. Apply to wet hair, massage into a lather, and rinse.

steP 3 aPPlY Chemistry System Real Control Shot and comb through the lengths of hair. Do not rinse.

steP 4 sPraY pHix pHase 3.5 directly on the hair. Work through. Rinse.

real Facts With the constant mix of ethnicities and cultures, high-maintenance hair types are rapidly becoming more prevalent in the US. In particular, a large percentage of Latinas tend to have dense, dry, sensitized hair. Did you know that Latinas are: • Oneofthefastestgrowing haircare markets • ThelargestUSminoritygroup • Projectedtoexceed$1trillion in buying power by 2010 • Heavyproductusersandvisit the salon, on average, once a week

open stockProDuct siZe

Shampoo 10.1 oz.

Conditioner 8.5 oz.

Thermal Resist 5 oz.

Intense Renewal 8.5 oz.

Crema Care 8.5 oz.

BeFore serVice aFter serVice

June 2008 Promotions 5

steP 5 aPPlY Real Control Intense Renewal super moisturizing mask. Comb through to distribute evenly. Leave on for 5-15 minutes, depending on the condition of the hair. Rinse thoroughly. steP 6 Mist Real Control Thermal Resist inner hair repair on entire head of hair. Do not rinse.

steP 7 BloW-DrY hair until 80% dry.

steP 8 Flat iron hair in sections using a wet-to-dry iron until hair is fully dry. Alternatively, you could blow-dry hair until completely dry and then flat iron in sections using a traditional flat iron. Style as usual.

save on sHampoo and conditioner GallonsKeep your backbar stocked and your clients happy with the best shampoos and conditioners Redken has to offer.

PurcHase

1 Shampoo Gallon

1 Conditioner Gallon

cHoose FroM tHe FolloWinG BranDs:

All Soft

Body Full

Clear Moisture

Color Extend

Extreme

Smooth Down

boost redken For men sales WitH Free mint clean on all soFt sHampooDid you know that women account for almost half of all men’s haircare product purchases? Take this opportunity to boost your potential Redken For Men sales with this great mini sampling offer on All Soft Shampoo!

Redken For Men Mint Clean Invigorating Shampoo lathers off dirt and build-up to leave hair tingling clean. Mint Clean is part of Redken For Men’s Invigorating System that strengthens hair, stimulates the scalp with cooling sensations and helps respect its natural balance.

salon oFFerPurcHaseAll Soft Shampoo 10.1 oz. receive FREE Mint Clean 1.7 oz. mini attached

client oFFerPurcHaseAll Soft Shampoo 10.1 oz. receive FREE Mint Clean 1.7 oz. mini attached

NEW ON 5TH

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neW mini siZes oF redken For men FavoritesNow you can sample or retail Redken For Men’s top selling haircare and styling products with these new, convenient mini sizes! Minis are a great way to attract potential Redken For Men users who may be hesitant to purchase a full-size product. They are also perfect for clients looking for travel sizes.

open stockProDuct siZe

Go Clean 1.7 oz. Mint Clean 1.7 oz.

Cool Finish .825 oz.

Grip Tight .825 oz.

salon oFFerPurcHase

5 of each Redken For Men mini

receiVe Free

1 of each Redken For Men mini

WHY Your salon sHould sell minisMinis open the door for future retail opportunities — over 75% of people who purchase a mini will eventually buy the full size product!

Minis offer an affordable way for clients to try new products while also eliminating the fear of investing in a full size product.

HoW to mercHandise minis For maximum resultsSet up a designated “travel” section — minis have become an absolute must for today’s travelers!

Place mini sizes next to large sizes at your station and in the reception area. Clients are likely to ask questions or pick up the bottles for more information.

Use your computer to make a “top 10” list of Redken best sellers and display it near the minis — nothing encourages a purchase like an endorsement!

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NEW ON 5TH

neW urban experiment 8 Wool sHake sHake For uninHibited stYle

FABRIC-INSPIRED EDITION. Untame your hair.

Unleash volume and create unrefined texture with a

wool-like top coat. Cotton-infused gel-slush sprays on

for an instant hair transformation. Urban Experiment:

Hairwear for Style Innovators.

salon introductorY oFFerPurcHase

6 Urban Experiment 8 Wool Shake 3.4 oz.

receiVe Free

A 2 Urban Experiment 8 Wool Shake 3.4 oz “Stylist Use Only”

B 6 Urban Experiment 8 Wool Shake .84 oz. minis

C 1 How-To Technique Wheel

D 1 Urban Experiment 8-Ball

June 2008 Promotions 9

“8 wool shake lets you go from softly sleek to loose and natural to wild and curly. I like to spray it on dry hair, braid sections, let them sit for 10-15 minutes, then just comb out with my fingers.”

saM Villa Redken Education Artistic Director

“I use 8 wool shake for curling iron sets — it gives hair gorgeous, beachy waves.”

teresa Mockler Redken Artist

“For that lived-in, second-day look, just spray 8 wool shake onto dry hair and blast with a blow-dryer. It also gives amazing grip if you’re doing big hair!”

HuGo urias Redken Artist

A BC

D

tips From redken artists:

NEW ON 5TH

HairWear For stYle innovators urban experimentDiscover a new point of view from Redken Styling: Urban Experiment. Inspired by the NYC underground of diverse subcultures, eclectic fashion and nonconformist attitudes, it’s an exclusive destination where styling innovation meets creative expression.

The limited edition collection includes five unconventional styling products with never before seen fabric-inspired textures. Each creates unexpected, alternative effects on the hair: gritty…plush…twisted…severe. Don’t follow. Innovate.

open stockProDuct siZe

4 grit wax 1.7 oz.

.7 oz. 7 velvet gelatine 3.4 oz.

1 oz.

8 wool shake 3.4 oz.

.84 oz.

13 nylon clay 3.4 oz.

1 oz.

26 enamel gel 3.4 oz.

1 oz.

“There really are no other products out there that motivate and move the work of the stylist… Urban Experiment empowers the hairdresser to take his or her work to the next level while creating cool styles for the client. Urban Experiment is really gonna rock the industry.” noaH Hatton, Redken Session Artist

sHine From start to FinisH WitH sHades eQ & redken stYlinG To give your clients the lustrous hair seen on the runways of New York, London, Milan and Paris, it’s essential to start with the right foundation: Shades EQ Equalizing Conditioning Color Gloss. Its gentle formula guarantees amazing haircolor with incredible condition and shine. The next step? Lock in a glossy finish with Redken Styling’s Shine and Hairspray Collections.

June 2008 Promotions 11

PurcHase

Any 12 Redken Styling products (mix or match) from

the Shine and/or Hairspray collections

cHoose FroM

ProDuct siZe

The Shine Collection

Glass 01 2 oz.

Vinyl Glam 02 3.4 oz.

The Hairspray Collection

Workforce 09 11 oz.

Headplay 12 8.5 oz.

Quick Dry 18 11 oz.

Forceful 23 11 oz.

Headset 25 8.5 oz.

receiVe Free

A 1 Shades EQ 05N Walnut 2 fl. oz.

B 1 Shades EQ 06CB Amber Glaze 2 fl. oz.

C 1 Shades EQ 07GB Butterscotch 2 fl. oz.

D 1 Shades EQ 08N Mojave 2 fl. oz.

E 1 Shades EQ Processing Solution 8 oz.

F 1 Color Gear Applicator Bottle 8 oz.

G 1 Shades EQ/Styling Shine Tip Guide

H 12 Shine Client Guides

I 12 Hairspray Client Guides

J 1 Conversion Program Brochure

K 1 Conversion Program Form

salon oFFer

A B C D

E F

G

H

JK

I

High-shine haircolor is a must in Hollywood. Luckily, Redken Haircare Consultant Kaz Amor has a secret weapon for sending his clients home with gorgeous, glossy, conditioned color: Shades EQ.

Shades EQ works especially well for Kaz’s Latina clients who decide to lighten things up. “When I take my Latina clients’ hair from dark to light, I want to add condition—not take it away,” Kaz says. “I do a Shades EQ glaze afterward to add shine and softness. Their hair looks and feels amazing.” Shades EQ even helps the styling process go more smoothly: “Shades EQ leaves hair soft, so it’s easier to blow-out,” says Kaz.

Lately, Kaz is loving 09G Irish Creme and 09GB Butter Cream. Good thing Kaz has those shades stockpiled, because it doesn’t look like the demand for Hollywood-blonde hues is going to be letting up anytime soon: “In L.A., everybody wants to be blonde!” Kaz says with a laugh.

SEE KAZ AMOR’S VIDEO ATwww.DoYouShadesEQ.com! Celebrate 20 years of amazing haircolor with Shades EQ! Just log-on to www.DoYouShadesEQ.com—you’ll hear more from Kaz and discover why stylists across the country can’t live without their Shades EQ. Redken is featuring a different salon professional every month—look for Ann Mincey, Vice President of Redken Global Communications, next!

ShARE YOuR STORY, uplOAD YOuR Own VIDEO AnD wIn A chAncE TO STAR In A “DO YOu ShADES EQ?” cAMpAIGn wITh YOuR FAVORITE REDKEn ARTIST.

As Se

en in

Jun

e

Amer

ican

Salon

…KAZ AMOR DOES!

NEW ON 5TH

May 2008 Promotions 11June 2008 Promotions 13

This year, Redken celebrates 20 Years of Amazing Haircolor with Shades EQ.

We’re commemorating the brand’s success as well as the salon professionals who

are learning better, earning better and living better because of this amazing haircolor.

Read on for details about how you can be part of the Shades EQ celebration…

look For sHades eQ in american salon maGaZine Each month a salon professional who loves Shades EQ will be featured in the pages of American Salon Magazine. look For tHis MontH’s sHaDes eQ star: Kaz Amor, Redken Artist and Haircare Consultant.

be part oF tHe sHades eQ celebration Share in the success by taking part in the great initiatives we have planned in 2008, including: • An extensive Do You Shades EQ? advertising and communications campaign that promotes Shades EQ in the press and online • Business-building tools to help generate excitement about Shades EQ in your salon • Exciting Shades EQ promotions and sampling programs throughout 2008

visit doYousHadeseQ.com — and enter to Win! Our exclusive Shades EQ website features formulas, techniques, tips and videos from industry leaders about why they love Shades EQ. This month is your last chance to submit your own Shades EQ video for a chance to win an all-expense paid trip to New York City and your own feature in American Salon magazine. Log-on to DoYouShadesEQ.com today!

contest rulesVisit DoYouShadesEQ.com from now until June 30, 2008, to upload your own Shades EQ video.*

toPics to consiDer:

• The first time you used Shades EQ • Your biggest Shades EQ success story • How Shades EQ helped you grow your business • What your clients love about their color after a Shades EQ service

During the month of July, a panel of Redken judges will select their five favorite videos. The public will vote on their favorite two videos (out of the five) beginning August 1, 2008.

iF Your ViDeo is one oF tHe tWo GranD PriZe Winners, You’ll receiVe:

• An all expense paid 4 day / 3 night trip for two to New York City • A professional photo shoot with your favorite Redken artist for your own

Shades EQ feature in the January 2009 issue of American Salon magazine

* Visit DoYouShadesEQ.com/rules for official rules and details on creating your video submission.

PurcHase

24 Inner Secret or Creative Curl

(normal/resistant, tinted, fine/limp)

texturizers (mix and match) at 20% off

inner secret:

•Conditioned,soft,natural-lookingcurls

•Forallhairtypes

•Acidwavesystem

creatiVe curl:

•Soft,naturalfeeling,bouncycurls

•True-to-rodsize

•Acidwavesystem

•Availableinnormal/resistant,tinted,and

fine/limp formulas

neW packaGinG. same Great Formula. save 20% on inner secret and creative curl texturiZers

art For color... art For liFe

Everyone, regardless of age or experience, has the potential to learn and grow through the process of creating art. Art for Color…Art for Life has been created to share the joyful exploration of artistic self expression and creativity through haircolor. Under the guidance of colorist Justin Isaac, Geneva Cowen and Leah Freeman, you will explore color as a medium and how to tap into your creative potential through art, nature, shapes and textures. This 2-day session will open the door to artistic technique, unique self expression and the manifestation of your inner potential!

WitH Justin isaac at tHe reDken eXcHanGe, auGust 18 - 19, 2008

redken excHanGe session calendar Expand your vision and challenge your talents at the Redken Exchange in NYC! For the complete 2008 calendar, to register or for more information call 1.800.545.8157 or log-on to Redken.com's site for salon professionals.

naMe oF session tuition Date

Don’t sWeat it… FiX it $ 900 auGust 4 - 6

eVerYtHinG’s incluDeD 2 $ 950 auGust 4 - 6

eVerYtHinG’s incluDeD $ 950 auGust 11 - 13

WHY BuilD a salon, WHen You can BuilD a BranD sPecialtY session $ 800 auGust 11 - 12

DesiGninG BeHinD tHe cHair $ 900 auGust 18 - 20

art For color… art For liFe sPecialtY session $ 800 auGust 18 - 19

colorinG out oF Your MinD $ 900 auGust 25 - 27

cuttinG oVer tHe toP $ 900 auGust 25 - 27

naMe oF session tuition Date

eVerYtHinG’s incluDeD 2 $ 950 sePteMBer 8 - 10

neW, noW & neXt WitH DaViD stanko sPecialtY session $ 800 sePteMBer 8 - 9

PlatForM artistrY sPecialtY session $ 1250 sePteMBer 15 - 17

eVerYtHinG’s incluDeD $ 950 sePteMBer 15 - 17

reDken color certiFication $ 495 sePteMBer 1 - 21

color & knoW WHY $ 900 sePteMBer 22 - 23

cut & knoW WHY $ 900 sePteMBer 22 - 25

DiaGnostic DesiGn $ 800 sePteMBer 29 - 30

eVerYtHinG’s incluDeD $ 950 sePteMBer 29 - octoBer 1

NEW ON 5TH

June 2008 Promotions 15

Ready to “sharpen” your professional edge? Then join us at the industry’s most exciting, inspiring, award-winning educational event! The Redken Symposium offers the latest trends, creative color techniques, incredible design and finishing, plus business skills to grow your personal income. You won’t want to miss it!

REGISTER ONLINE AT REDKEN.COM For more information call 1-888-Redken3 or 888-733-5363.

tHeredken sYmposium 2009JanuarY 18-20 mandalaY baYresort & casinolas veGasnevada