native vs. mobile web vs. hybrid apps for mobile development

Download Native vs. Mobile Web vs. Hybrid Apps for Mobile Development

Post on 08-Sep-2014




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Examining the landscape of the mobile development, the hidden challenges of the iPhone app store, and the middle way provided by hybrid applications.


  • Native vs Web vs Hybrid Mobile Development Choices Jason Grigsby Web Visions 2009 @grigs on Twitter
  • Early 2008
  • Its about usage. Not units Number of queries on Google search from iPhones surpassed those from Symbian-based phones in the days after Christmas. Nokias Symbian-based phones are 40% of the market worldwide. German iPhone users consume 30 times more data. 95% of iPhone customers regularly surf the Internet. Data services revenue increased from $2.7 billion in 2005 to $6.9 billion in 2007. Google sees 50 times the number of searches using the iPhone than any other mobile device. They were so surprised, they asked their engineers to check the logs to make sure it was correct. This is why major companies, Google, Quicken, etc. are all launching iPhone-optimized services despite the iPhones 1% market share.
  • Surprise Story of 2008 Flickr photo by Drift Words:
  • Flickr photo by Civisi: Web 2.0 iPhone App Store Web-based Apps Native Apps Services & Mashups Few APIs between apps Software as Service No Recurring Revenue Cloud Computing Local Storage
  • What makes the App Store successful? Carriers App Store Open to anyone Openness Closed, Seek permission who signs agreement Entry Cost Thousands of dollars $99 Revenue Split 60/40 to 50/50 70/30 Restrictions Many Few Releases Difcult, Timely 1 to 2 weeks Micropayments Inconsistent iTunes for every phone
  • 30 million devices 40,000 apps 1 billion downloads
  • Gold Rush was On
  • Source:
  • Ringtone Apps (FYI: Justins app is out soon. FitnessTrack. $2.99)
  • Ringtone Apps 15000 11250 7500 3750 0 0 1.99 3.99 5.99 7.99 9.99 11.99 13.99 15.99+
  • Brutally Honest iPhone App Sales: $32k Spent vs. $535 Revenue Dapple
  • Throwaway Apps
  • Throwaway Apps
  • Pinch Medias Conclusions Users stop using the average applications quickly. Long-term audiences are generally 1% of total downloads Paid apps retain users longer, but still steep drop off.
  • Success Determined by Top Lists & Features
  • More Open No Gatekeeper 96% Approved (what about that 4%?)
  • 10 Rejected Applications Obama Trampoline MyShoe I Am Poor The South Park App Pull My Finger iBoobs Slasher Murderdome Podcaster Freedom Time quot;Even though my personal political leanings are Democratic, I think this app will be offensive to roughly half our customers. What's the point?quot; Steve Jobs
  • iPhone Only Part of World Wide Market Symbian RIM Windows Mobile iPhone Linux Palm OS Other 20000 17949 15000 10000 7443 4714 5000 4079 3195 0 327 437 Q4 2008 Smartphone Sales Thousands of Units
  • iPhone Only Part of US Market 1.RIM BlackBerry Curve (all 83XX models) 2.Apple iPhone 3G (all models) 3.RIM BlackBerry Storm 4.RIM BlackBerry Pearl (all models, except ip) 5.T-Mobile G1 Blackberry 50% Marketshare Q1 2009 Sales According to NPD
  • 3.3 Billion Mobile phone for half the planet. Flickr photo by Pingnews:
  • 3.3 Billion in Perspective Source:
  • 2007 SMS Revenue: 100 billion Flickr photo by Vlastula:
  • 2007 SMS Revenue: 100 billion Box Ofce DVD Sales & Rentals Combined Music Industry Video Games Flickr photo by Vlastula:
  • BMW Turned $70k MMS into $45M Revenue
  • Symbian Windows Mobile Objective C WebOS C Java ME Dalvi