Native vs. Mobile Web vs. Hybrid Apps for Mobile Development

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Examining the landscape of the mobile development, the hidden challenges of the iPhone app store, and the middle way provided by hybrid applications.

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  • Native vs Web vs Hybrid Mobile Development Choices Jason Grigsby Web Visions 2009 @grigs on Twitter jason@cloudfour.com cloudfour.com userrstweb.com mobileportand.com
  • Early 2008
  • Its about usage. Not units Number of queries on Google search from iPhones surpassed those from Symbian-based phones in the days after Christmas. Nokias Symbian-based phones are 40% of the market worldwide. German iPhone users consume 30 times more data. 95% of iPhone customers regularly surf the Internet. Data services revenue increased from $2.7 billion in 2005 to $6.9 billion in 2007. Google sees 50 times the number of searches using the iPhone than any other mobile device. They were so surprised, they asked their engineers to check the logs to make sure it was correct. This is why major companies, Google, Quicken, etc. are all launching iPhone-optimized services despite the iPhones 1% market share.
  • Surprise Story of 2008 Flickr photo by Drift Words: http://www.ickr.com/photos/44124413076@N01/11846265/
  • Flickr photo by Civisi: http://www.ickr.com/photos/civisi/2611679744/ Web 2.0 iPhone App Store Web-based Apps Native Apps Services & Mashups Few APIs between apps Software as Service No Recurring Revenue Cloud Computing Local Storage
  • http://www.readwriteweb.com/archives/top_10_web_platforms_of_2008.php
  • What makes the App Store successful? Carriers App Store Open to anyone Openness Closed, Seek permission who signs agreement Entry Cost Thousands of dollars $99 Revenue Split 60/40 to 50/50 70/30 Restrictions Many Few Releases Difcult, Timely 1 to 2 weeks Micropayments Inconsistent iTunes for every phone
  • 30 million http://blog.wired.com/gadgets/2009/02/shoot-is-iphone.html#c148364123 devices 40,000 http://www.newsweek.com/id/174266 apps 1 billion http://businessweek.com/@@0M43kIYQYKPISw0A/technology/content/sep2008/tc20080930_257832.htm downloads
  • Gold Rush was On
  • Source: http://gizmodo.com/5199933/giz-explains-all-the-smartphone-mobile-app-stores
  • Ringtone Apps (FYI: Justins app is out soon. FitnessTrack. $2.99) http://twitter.com/justin/status/1210786170 http://furbo.org/2008/12/09/ring-tone-apps/ http://furbo.org/2009/02/16/raising-prices/
  • Ringtone Apps 15000 11250 7500 3750 0 0 1.99 3.99 5.99 7.99 9.99 11.99 13.99 15.99+ http://148apps.com/10000
  • Brutally Honest iPhone App Sales: $32k Spent vs. $535 Revenue Dapple http://www.streamingcolour.com/blog/2009/03/09/the-numbers-post-aka-brutal-honesty/
  • Throwaway Apps http://www.pinchmedia.com/appstore-secrets/
  • Throwaway Apps http://www.pinchmedia.com/appstore-secrets/
  • Pinch Medias Conclusions Users stop using the average applications quickly. Long-term audiences are generally 1% of total downloads Paid apps retain users longer, but still steep drop off. http://www.pinchmedia.com/appstore-secrets/
  • Success Determined by Top Lists & Features http://appcubby.com/blog/les/nancial_realities.html
  • More Open No Gatekeeper 96% Approved (what about that 4%?)
  • 10 Rejected Applications Obama Trampoline MyShoe I Am Poor The South Park App Pull My Finger iBoobs Slasher Murderdome Podcaster Freedom Time quot;Even though my personal political leanings are Democratic, I think this app will be offensive to roughly half our customers. What's the point?quot; Steve Jobs http://www.pcworld.com/article/159887-2/rejected_10_iphone_apps_that_didnt_make_apples_app_store.html
  • http://www.pcworld.com/article/159887-2/rejected_10_iphone_apps_that_didnt_make_apples_app_store.html
  • http://twitter.com/trent_reznor/status/1681690305
  • http://bits.blogs.nytimes.com/2009/04/30/the-hundred-million-dollar-mobile-app-question/
  • iPhone Only Part of World Wide Market Symbian RIM Windows Mobile iPhone Linux Palm OS Other 20000 17949 15000 10000 7443 4714 5000 4079 3195 0 327 437 Q4 2008 Smartphone Sales Thousands of Units http://www.gartner.com/it/page.jsp?id=910112
  • iPhone Only Part of US Market 1.RIM BlackBerry Curve (all 83XX models) 2.Apple iPhone 3G (all models) 3.RIM BlackBerry Storm 4.RIM BlackBerry Pearl (all models, except ip) 5.T-Mobile G1 Blackberry 50% Marketshare Q1 2009 Sales According to NPD http://www.npd.com/press/releases/press_090504.html
  • 3.3 Billion Mobile phone for half the planet. Flickr photo by Pingnews: http://www.ickr.com/photos/pingnews/370061022/
  • 3.3 Billion in Perspective Source: http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.html http://communities-dominate.blogs.com/brands/2008/01/when-there-is-a.html
  • 2007 SMS Revenue: 100 billion Flickr photo by Vlastula: http://www.ickr.com/photos/vlastula/450642954/
  • 2007 SMS Revenue: 100 billion Box Ofce DVD Sales & Rentals Combined Music Industry Video Games Flickr photo by Vlastula: http://www.ickr.com/photos/vlastula/450642954/
  • BMW Turned $70k MMS into $45M Revenue
  • Symbian Windows Mobile Objective C WebOS C Java ME Dalvik Palm Visual Basic C++ .NET Compact BREW Flickr photo by Andr-Batista: http://www.ickr.com/photo_zoom.gne?id=408700622&size=o
  • Google Mobile App Challenges Pressure from CEO for rapid releases 10+ platforms to support Over 100 different builds http://www.ickr.com/photos/83731031@N00/445924458/ http://www.ickr.com/photos/mcdave/142758127/ http://www.ickr.com/photos/nataliejohnson/290541732/
  • Fragmentation: This is what the web is supposed to solve. Flickr photo by .Hessam: http://www.ickr.com/photos/essamo/1070527547/
  • Mobile Web Doubled in 2008 Jan 08 Jan 09 10821 Daily 22369 10312 Weekly 19283 36870 Ever in Month 63182 0 17500 35000 52500 70000 Unique Users (000s) http://www.comscore.com/press/release.asp?press=2752
  • Mobile Internet to Grow Despite Recession Average intended usage increase over the next 24 months U.S. Europe Current Users 58% 55% Non-Users 27% 28% http://www.tellabs.com/news/2009/index.cfm/nr/53.cfm
  • Top Five Services Non-users Intend to Start Using in the Next 24 Months U.S. Europe Mobile Internet 49% 34% MMS 38% 39% Uploading Photos 34% 27% Software/app download 30% 30% Email 28% 32%
  • The Hope for Mobile What is the likelihood of exponential growth for the Internet on Mobile Devices?
  • Opera Mini Trafc Increases Usage up 157% year-over-year http://www.opera.com/media/smw/
  • Mobile Web Distribution Carriers App Store Mobile Web Closed, Seek Open to anyone Openness Completely Open permission who signs agreement Entry Cost Thousands of dollars $99 None Revenue Split 60/40 to 50/50 70/30 100% Restrictions Many Few None Releases Difcult, Timely 1 to 2 weeks Instantaneous Micropayments Inconsistent iTunes for every phone Not yet
  • Ok Hot Shot, How are You Going to Create Super Monkey Ball with HTML?
  • Ok Hot Shot, How are You Going to Create Super Monkey Ball with HTML?
    Monkey jquery-banana.js
  • Ok Hot Shot, How are You Going to Create Super Monkey Ball with HTML?
    Monkey jquery-banana.js Some Applications Have to Be Native
  • Five Common Reasons for Native Apps Performance Ofine Mode Findability Device Attributes Monetization Flickr photo by John Wardell (Netinho): http://www.ickr.com/photo_zoom.gne?id=760902403&size=l
  • Not for all applications Good enough for many applications Javascript Performance improving Hardware Accelerated CSS Web developers must improve Flickr: Uploaded February 11, 2007 by hawridger
  • ...