MOBILE SITES VS. APPSofitel

IntercontinetalMarriott

Mathieu CHANOUXAna Maria GARCIA

SOFITEL Paris Arc de Triomphe

Mobile vs App

HOTEL INTERCONTINENTAL PARIS AVENUE MARCEAU

App is simple to be use by walkings.Mobile site is more complete for services and promotions.

MARRIOTT HOTEL

Easy and simple to understand, plain interface (mobile website), we prefer this one to the

other

Multiple functionalities, booking focused (mobile app)

Mobile vs. app

•Apps are use to booking, because the apps have specific access to reserve easily, while to booking in mobile sites we need a bigger screen.

•Apps also focus on delivered services.

•Apps are create to be use on smartphones and it’s most effective for travelers.