apps vs mobile sites

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Apps vs Mobile Websites Which is better?

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Page 1: Apps vs mobile sites

Apps vs Mobile WebsitesWhich is better?

Page 2: Apps vs mobile sites

Important Survey Results

A survey of over 500 small business owners with both a mobile app and a mobile website

was done to determine which one resulted in a higher return on investment.

The results showed that both mobile apps and mobile websites are important pieces of a small

business mobile marketing strategy.

Here’s what we learned…

Page 3: Apps vs mobile sites

Which Had a High Return on Investment?

73%said mobile app

27%said mobile website

Page 4: Apps vs mobile sites

Which Did Customers Prefer?

81%said mobile app

19%said mobile website

Page 5: Apps vs mobile sites

Which is Best for Getting New Customers?

75%said mobile app

25%said mobile website

Page 6: Apps vs mobile sites

Which is Best for Repeat Customers?

86%said mobile app

14%said mobile website

Page 7: Apps vs mobile sites

Top Reasons for a Mobile App

Customer Loyalty

41%

Customer Service19%

Increased Revenue15%

Improved Com-munication

10%

To Stand Out8%

Other7%

Page 8: Apps vs mobile sites

Which Has a Higher Usage Rate?

67%said mobile app

43%said mobile website

Page 9: Apps vs mobile sites

Which is Most Important?

10%said mobile app

9%said mobile website

81% Said BOTH are Equally Important

Page 10: Apps vs mobile sites

Which Messaging Platform is More Effective?

97%push notifications/SMS

27%email marketing

Open Rates forPush Notification vs. Email Marketing:

Page 11: Apps vs mobile sites

Are You Losing Customers?

Without having BOTH a mobile website and mobile app, you are losing at least ¼ of your

customer’s share of mind!

Page 12: Apps vs mobile sites

The Trend: Mobile Only Users

• By 2015, More than 780 Million People will be Mobile Only Users--Not Owning a Laptop or Desktop Computer

• 68% of Customers Prefer Mobile Websites over Full Desktop Versions

• Viewable by Anyone with a Mobile Browser

Page 13: Apps vs mobile sites

Mobile Website Facts

• Developed with Standard Web Development Tools and Technologies

• Built Once and Deployed for All Devices

• Typically (But Not Always) Less Expensive than App Development

• Published as a Website with Immediate Availability

Page 14: Apps vs mobile sites

Mobile Website Facts

• Viewable with Any Mobile Browser - No Distribution Required

• Web-Based with No Installation Required

• Easily Updated - Changes are Immediate with a Browser Refresh

• Can be Found Through a Standard Search

• Primary Website Can Redirect to a Mobile-Optimized Version When Mobile is Detected

Page 15: Apps vs mobile sites

Mobile App Facts

• Usable by Individuals with a Supported Device

• Capable of a Very Robust User Experience

• Superior Graphics (May be Stored Locally)

• Effects & Animations are Limited Only by Device Computing Power and Memory

• Typically Utilizes Hardware Functionality (Camera, Microphone, GPS, Calling, etc.)

Page 16: Apps vs mobile sites

Mobile App Facts

• Typically More Expensive than Mobile Websites, Especially when Multiple Devices or Operating Systems are Targeted

• Requires a Submission Process for Availability in App Stores

• User Download and Installation is Required Prior to Use

• Downloaded and Installed from Marketplace

Page 17: Apps vs mobile sites

Mobile App Facts

• Ability to Charge for Apps, Using the Available App Marketplaces

• Apps Can be Found through: ─An App Store Search─A Link from a Website or Social Media Page, or ─Promotion by the Business (Typically Print or Media

Ad, Verbal Communication or On-Site Materials)

Page 18: Apps vs mobile sites

Why Mobile Apps?

FACT: Your Customers Prefer Apps Over Mobile WebsitesSources: AdAge.com | Digital, comScore Mobile Metrix, 2013

Page 19: Apps vs mobile sites

Target: A Complete Mobile Presence

• We Offer Both a Mobile App and a Mobile Site—Providing a Powerful and Complete Mobile Presence for Your Business (Ask About Our Package Discount!)

• Our Custom Mobile Apps Appear in the BOTH the iTunes App Store and the Android Marketplace - and Are Available on HTML5 Devices

• Our Mobile Sites are Full-Featured, High-Functioning, and Designed to Actively Promote Your Business

• Increase Reviews and Social Sharing with an Inviting Mobile Presence

• Reach Your Customers on the Device they Carry and Use - 24/7

• Increase Customer Engagement with a Complete Mobile Marketing Solution!

Page 20: Apps vs mobile sites

Why Primavera Designs?

We Make Mobilizing Your Business Simple & Pain Free

We Help Bring in New Business & Increase Repeat Customers

We’re Mobile Experts Who Understand Your Business

We Handle Everything, Start to Finish

We’re Affordable, Fast & Easy to Use

We Offer Optional Full-Service Solutions for Your Ongoing Needs

Your Success is Our First Priority

Page 21: Apps vs mobile sites

Your App Will Inform Them

Your App Can Display – Information About Services and Products– Restaurant or Service Menu (Text or PDF)– All Locations Visible in Maps– One Click Calling– Events – Much, Much More…

Page 22: Apps vs mobile sites

Link Them to Social Networks

Customers Will Easily Access Your Social Media Pages and Review Sites!

– Increase Facebook Fans– Increase Twitter Followers– Increase Customer Reviews

About 40% of Social Media Users Access their Accounts through Mobile Devices.

Your Mobile App & Site will Simplify their Access to Your Business.

Page 23: Apps vs mobile sites

Reward Their Loyalty

• GPS Coupons─ When at your location, customers

can ‘check in’ to receive bonuses.

• QR Code Coupons ─ Put a QR Code in Ads for One-Click

Access to Your Mobile Coupon

• Loyalty Tab (Mobile “Stamp Card”)─ Replace Printed Stamp Cards!– Increase Customer Loyalty!

28% of customers reported that they are “Extremely Likely” to increase their visits to a business if they have a Loyalty Reward Card for them. (Total Research Corp & Custom Marketing Corp’s LoyaltyMonitor Study)

- Mobile Coupons Have 10 Times the Redemption Rate of Traditional Printed Coupons! -

Page 24: Apps vs mobile sites

Live Updates Keep Them Current

Take Full Control of Your App’s Content!• Your App Can Be Updated Easily for– Special Events– Daily, Weekly or Monthly Specials– Loyalty Coupons– Image Gallery– Seasonal Hours – New Offerings– Everything Available

Inside Your App!

Page 25: Apps vs mobile sites

Harness the Power of Push Notifications

Push Notifications Break the Contact Barrier Between You and Your Customers!

– UNLIMITED Push Notices are Included FREE with the Purchase of Your App

– Compare to SMS Texting Plans with an Average Cost of $200/Month

– Easy to Schedule in Advance—or Send Immediately to Drive Traffic on Demand—Right When You Need It!

Update Your Customers Instantly with– Special Offers– Sales– Events– Updates– Reminders

Page 26: Apps vs mobile sites

Engaging & Useful Features

Our Apps are Loaded with Features that Inform, Engage and Encourage Viral Sharing of Your Business.

Let Us Show You the Features that Will Take Your Business to the Top…

Request a Quote Today!

Page 27: Apps vs mobile sites

Our Pricing

• Apple, Android & HTML5 Availability• UNLIMITED Push Notifications• UNLIMITED App Downloads• Custom App Icon• Back Office Training

• Tools & Instructions for Promoting Your App• Many Extras Offered Exclusively by Us!• You Own Your App Name in the Stores!• A $50,000 Value – Seriously!

Professional App Design & Set Up Fees Are Quoted Upon RequestTo ensure that your app is custom-built to meet your business’ unique needs, we will quote you a price based on the features and content required to effectively represent and promote your business. Prices include:

Monthly Hosting Fee: $50/MonthMonthly hosting is required, and includes:

• 24/7 Back Office Access

• Help Center & Tech Support- Monthly Maintenance and Updating Services are Available for an Additional Fee -

Page 28: Apps vs mobile sites

How to Get Started

We’ll Help You Take Your Business to the Next Level!

Contact Us Anytime By:

• Phone: (530) 790-7705

• Email: [email protected]

• Website: www.localmoso.com