Mobile Web vs. Mobile Apps Survey Report

Download Mobile Web vs. Mobile Apps Survey Report

Post on 12-Aug-2015

196 views

Category:

Mobile

3 download

TRANSCRIPT

<ol><li> 1. 6/4/2015 SurveyResultbyJakPatLeadingmobilemarketresearchinIndonesia http://jakpat.net/survey/detail/2034 1/20 The Summary of Survey Result: Mobile Websites vs. Apps 1. PLEASE DESCRIBE YOUR SMARTPHONE LEVEL USAGE. Single Answer, Total Respondents : 516 JakPat App Leading mobile market research in indonesia # Option Total Answer Percentage 1 Advanced: have been using a smartphone for more than 2 years, use a variety of apps, install similar apps to fin365 70.74 % 2 Intermediate: have been using a smartphone for more than 6 months, occasionally download new apps when f109 21.12 % Advanced: have been using a smartphone for more than 2 years, use a variety of apps, install similar apps to find out which one is better, can make recommendations to friends on good apps (70.74%) Intermediate: have been using a smartphone for more than 6 months, occasionally download new apps when friends recommend one (21.12%) Expert: have developed mobile apps (4.46%) Novice: have been using a smartphone for less than 6 months, only have a few apps installed, mostly use the smartphone by calling, texting and e-mailing (3.68%) </li><li> 2. 6/4/2015 SurveyResultbyJakPatLeadingmobilemarketresearchinIndonesia http://jakpat.net/survey/detail/2034 2/20 3 Expert: have developed mobile apps 23 4.46 % 4 Novice: have been using a smartphone for less than 6 months, only have a few apps installed, mostly use the sm19 3.68 % </li><li> 3. 6/4/2015 SurveyResultbyJakPatLeadingmobilemarketresearchinIndonesia http://jakpat.net/survey/detail/2034 3/20 2. WHICH WOULD YOU SAY YOU USE MORE? MOBILE APPS OR MOBILE WEB? Single Answer, Total Respondents : 516 # Option Total Answer Percentage 1 I use them equally. 284 55.04 % 2 Mobile app 196 37.98 % 3 Mobile web 36 6.98 % I use them equally. (55.04%) Mobile app (37.98%) Mobile web (6.98%) </li><li> 4. 6/4/2015 SurveyResultbyJakPatLeadingmobilemarketresearchinIndonesia http://jakpat.net/survey/detail/2034 4/20 3. WHY DO YOU PREFER MOBILE APPS TO MOBILE WEB? Multiple Answer, Total Respondents : 196 0 % 20 % 40 % 60 % 80 % 100 % 1 2 3 4 5 6 7 easier to use (67.35%) more convenient to use (56.12%) loads faster than mobile web (48.47%) mobile apps still work when my phone is not connected to wi-fi or 3g (28.57%) safer to use (13.27%) mobile websites don't look good on my phone (10.71%) Other option (0.51%) </li><li> 5. 6/4/2015 SurveyResultbyJakPatLeadingmobilemarketresearchinIndonesia http://jakpat.net/survey/detail/2034 5/20 # Option Total Answer Percentage 1 easier to use 132 67.35 % 2 more convenient to use 110 56.12 % 3 loads faster than mobile web 95 48.47 % 4 mobile apps still work when my phone is not connected to wi-fi or 3g 56 28.57 % 5 safer to use 26 13.27 % 6 mobile websites don't look good on my phone 21 10.71 % 7 Other option 1 0.51 % Other Option # Answer Total Answer Percentage 1 Gak ribet langsung klik 1 0.51 % </li><li> 6. 6/4/2015 SurveyResultbyJakPatLeadingmobilemarketresearchinIndonesia http://jakpat.net/survey/detail/2034 6/20 4. WHY DO YOU PREFER MOBILE WEB TO MOBILE APP? Multiple Answer, Total Respondents : 36 0 % 20 % 40 % 60 % 80 % 100 % 1 2 3 4 5 6 7 8 9 10 easier to use (47.22%) don't have free space on my phone (36.11%) loads faster than mobile apps (33.33%) don't like spending money on apps (30.56%) downloading apps takes too much time (22.22%) disappointed by apps I've downloaded earlier (22.22%) safer to use (8.33%) </li><li> 7. 6/4/2015 SurveyResultbyJakPatLeadingmobilemarketresearchinIndonesia http://jakpat.net/survey/detail/2034 7/20 finding apps takes too much time (5.56%) Other option (2.78%) don't know how to download apps (0%) </li><li> 8. 6/4/2015 SurveyResultbyJakPatLeadingmobilemarketresearchinIndonesia http://jakpat.net/survey/detail/2034 8/20 # Option Total Answer Percentage 1 easier to use 17 47.22 % 2 don't have free space on my phone 13 36.11 % 3 loads faster than mobile apps 12 33.33 % 4 don't like spending money on apps 11 30.56 % 5 downloading apps takes too much time 8 22.22 % 6 disappointed by apps I've downloaded earlier 8 22.22 % 7 safer to use 3 8.33 % 8 finding apps takes too much time 2 5.56 % 9 Other option 1 2.78 % 10 don't know how to download apps 0 0 % Other Option # Answer Total Answer Percentage 1 frekuensi penggunaan aplikasi jarang sehingga lebih nyaman menggunakan web browser1 2.78 % </li><li> 9. 6/4/2015 SurveyResultbyJakPatLeadingmobilemarketresearchinIndonesia http://jakpat.net/survey/detail/2034 9/20 5. WHICH ONE BETTER FITS THE DESCRIPTION BELOW? MOBILE APPS OR MOBILE WEB? Grid, Total Respondents : 284 # Grid Total Answer Percentage 1 mobile app 139 48.94 % 2 same 115 40.49 % 3 mobile web 30 10.56 % Option : easier to use mobile app (48.94%) same (40.49%) mobile web (10.56%) </li><li> 10. 6/4/2015 SurveyResultbyJakPatLeadingmobilemarketresearchinIndonesia http://jakpat.net/survey/detail/2034 10/20 # Grid Total Answer Percentage 1 same 121 42.61 % 2 mobile app 96 33.8 % 3 mobile web 67 23.59 % Option : safer to use same (42.61%) mobile app (33.8%) mobile web (23.59%) </li><li> 11. 6/4/2015 SurveyResultbyJakPatLeadingmobilemarketresearchinIndonesia http://jakpat.net/survey/detail/2034 11/20 # Grid Total Answer Percentage 1 mobile app 114 40.14 % 2 same 102 35.92 % 3 mobile web 68 23.94 % Option : faster to load mobile app (40.14%) same (35.92%) mobile web (23.94%) </li><li> 12. 6/4/2015 SurveyResultbyJakPatLeadingmobilemarketresearchinIndonesia http://jakpat.net/survey/detail/2034 12/20 6. FOR THE FOLLOWING TYPES OF CONTENT, DO YOU PREFER TO USE A MOBILE APP OR MOBILE WEBSITE? Grid, Total Respondents : 516 # Grid Total Answer Percentage 1 Mobile App 425 82.36 % 2 Don't participate in this activity 42 8.14 % 3 Doesn't matter; no preference 29 5.62 % 4 Mobile Website 20 3.88 % Option : Games Mobile App (82.36%) Don't participate in this activity (8.14%) Doesn't matter; no preference (5.62%) Mobile Website (3.88%) </li><li> 13. 6/4/2015 SurveyResultbyJakPatLeadingmobilemarketresearchinIndonesia http://jakpat.net/survey/detail/2034 13/20 # Grid Total Answer Percentage 1 Mobile App 291 56.4 % 2 Don't participate in this activity 97 18.8 % 3 Mobile Website 81 15.7 % 4 Doesn't matter; no preference 47 9.11 % Option : Weather Mobile App (56.4%) Don't participate in this activity (18.8%) Mobile Website (15.7%) Doesn't matter; no preference (9.11%) </li><li> 14. 6/4/2015 SurveyResultbyJakPatLeadingmobilemarketresearchinIndonesia http://jakpat.net/survey/detail/2034 14/20 # Grid Total Answer Percentage 1 Mobile App 319 61.82 % 2 Mobile Website 108 20.93 % 3 Doesn't matter; no preference 59 11.43 % 4 Don't participate in this activity 30 5.81 % Option : Music Mobile App (61.82%) Mobile Website (20.93%) Doesn't matter; no preference (11.43%) Don't participate in this activity (5.81%) </li><li> 15. 6/4/2015 SurveyResultbyJakPatLeadingmobilemarketresearchinIndonesia http://jakpat.net/survey/detail/2034 15/20 # Grid Total Answer Percentage 1 Mobile App 359 69.57 % 2 Mobile Website 97 18.8 % 3 Don't participate in this activity 33 6.4 % 4 Doesn't matter; no preference 27 5.23 % Option : Location-Based Information / Maps Mobile App (69.57%) Mobile Website (18.8%) Don't participate in this activity (6.4%) Doesn't matter; no preference (5.23%) </li><li> 16. 6/4/2015 SurveyResultbyJakPatLeadingmobilemarketresearchinIndonesia http://jakpat.net/survey/detail/2034 16/20 # Grid Total Answer Percentage 1 Mobile App 387 75 % 2 Mobile Website 83 16.09 % 3 Doesn't matter; no preference 26 5.04 % 4 Don't participate in this activity 20 3.88 % Option : Social Networking Mobile App (75%) Mobile Website (16.09%) Doesn't matter; no preference (5.04%) Don't participate in this activity (3.88%) </li><li> 17. 6/4/2015 SurveyResultbyJakPatLeadingmobilemarketresearchinIndonesia http://jakpat.net/survey/detail/2034 17/20 # Grid Total Answer Percentage 1 Mobile App 163 31.59 % 2 Don't participate in this activity 145 28.1 % 3 Mobile Website 130 25.19 % 4 Doesn't matter; no preference 78 15.12 % Option : Finance Mobile App (31.59%) Don't participate in this activity (28.1%) Mobile Website (25.19%) Doesn't matter; no preference (15.12%) </li><li> 18. 6/4/2015 SurveyResultbyJakPatLeadingmobilemarketresearchinIndonesia http://jakpat.net/survey/detail/2034 18/20 # Grid Total Answer Percentage 1 Mobile Website 270 52.33 % 2 Mobile App 156 30.23 % 3 Doesn't matter; no preference 54 10.47 % 4 Don't participate in this activity 36 6.98 % Option : News Mobile Website (52.33%) Mobile App (30.23%) Doesn't matter; no preference (10.47%) Don't participate in this activity (6.98%) </li><li> 19. 6/4/2015 SurveyResultbyJakPatLeadingmobilemarketresearchinIndonesia http://jakpat.net/survey/detail/2034 19/20 # Grid Total Answer Percentage 1 Mobile Website 220 42.64 % 2 Mobile App 192 37.21 % 3 Doesn't matter; no preference 60 11.63 % 4 Don't participate in this activity 44 8.53 % Option : Shopping Mobile Website (42.64%) Mobile App (37.21%) Doesn't matter; no preference (11.63%) Don't participate in this activity (8.53%) </li><li> 20. 6/4/2015 SurveyResultbyJakPatLeadingmobilemarketresearchinIndonesia http://jakpat.net/survey/detail/2034 20/20 7. IF YOU HAVE TO MAKE A PURCHASE USING YOUR PHONE, THROUGH WHICH SERVICE WOULD YOU PREFER? Single Answer, Total Respondents : 516 # Option Total Answer Percentage 1 Mobile app 286 55.43 % 2 Mobile web 143 27.71 % 3 I would never make a purchase on my phone 71 13.76 % 4 Either one 16 3.1 % Mobile app (55.43%) Mobile web (27.71%) I would never make a purchase on my phone (13.76%) Either one (3.1%) </li></ol>