mobile web vs mobile apps

61
Mobile Apps Versus Mobile Web Joe Hass July 26 2010

Upload: joe-hass

Post on 27-Jan-2015

110 views

Category:

Technology


2 download

DESCRIPTION

From the 2010 Internet Usability Conference, how to best determine whether to use the Web or build your own app for mobile devices.

TRANSCRIPT

Page 1: Mobile Web Vs Mobile Apps

Mobile Apps VersusMobile Web

Joe HassJuly 26 2010

Page 2: Mobile Web Vs Mobile Apps

When In Doubt,Build For The Web

Page 3: Mobile Web Vs Mobile Apps
Page 4: Mobile Web Vs Mobile Apps

“We don’t needa mobile site.We just need

an app.”

Page 5: Mobile Web Vs Mobile Apps

“We don’t needtrain tracks.

We just needa train.”

Page 6: Mobile Web Vs Mobile Apps
Page 7: Mobile Web Vs Mobile Apps

State Of Mobile

Page 8: Mobile Web Vs Mobile Apps

US Cell Phone Users

0

75

150

225

300

2002 2003 2004 2005 2006 2007 2008 2009

276M262M

243M

219M

194M

169M

148M135M

http://files.ctia.org/pdf/CTIA_Survey_Midyear_2009_Graphics.pdf

Page 9: Mobile Web Vs Mobile Apps

Smart (OS) Phones

77%

23%

2008 Q4

69%

31%

2009 Q4

http://www.npd.com/press/releases/press_100317.html

Page 10: Mobile Web Vs Mobile Apps

What people are doingwith their phones

Take a picture

Send/receive text messages

Play a game

Send/receive e-mail

Access the Internet

Play music

Send/receive instant messages

Record a video

0 20 40 60 80

34%

30%

33%

38%

34%

34%

72%

76%

Apr 09 May 10

http://www.pewinternet.org/Reports/2010/Mobile-Access-2010/Part-2.aspx?r=1

Page 11: Mobile Web Vs Mobile Apps

Smart Phone OSes, 2010 Q1

15%

21% 28%

36%

http://www.npd.com/press/releases/press_100510.html

Page 12: Mobile Web Vs Mobile Apps

Smart Phone OSes, 2010 Q1

15%

21% 28%

36%

RIM Android iPhone Otherhttp://www.npd.com/press/releases/press_100510.html

Page 13: Mobile Web Vs Mobile Apps

Mobile Web Browsers

Opera

iPhone

Nokia

BlackBerry

iPod Touch

Android

NetFront

Sony PSP

Other

0 10 20 30

5%

1%

3%

5%

10%

12%

17%

20%

26%

http://gs.statcounter.com/#mobile_browser-ww-monthly-200907-201006-bar

Page 14: Mobile Web Vs Mobile Apps

Three Phases ToThe Internet

Page 15: Mobile Web Vs Mobile Apps

Three Phases ToThe Internet

Page 16: Mobile Web Vs Mobile Apps

Three Phases ToThe Internet

Page 17: Mobile Web Vs Mobile Apps

Three Phases ToThe Internet

Page 18: Mobile Web Vs Mobile Apps
Page 19: Mobile Web Vs Mobile Apps

Desktop “Internet” 1984 1994 2000

Page 20: Mobile Web Vs Mobile Apps

Desktop “Internet” 1984 1994 2000

Mobile “Internet”

1998 2002 2007

Page 21: Mobile Web Vs Mobile Apps

Desktop “Internet” 1984 1994 2000

Mobile “Internet”

1998 2002 2007

MobileApps

2002 2008

Page 22: Mobile Web Vs Mobile Apps

Mobile Web

Page 23: Mobile Web Vs Mobile Apps

How Our Desktops Change...

Page 24: Mobile Web Vs Mobile Apps

How Our Phones Change...

Page 25: Mobile Web Vs Mobile Apps

What’s Out There

http://www.taptu.com/metrics/

Page 26: Mobile Web Vs Mobile Apps

What’s Out There

Nokia Blackberry Android iPhone Touchscreen Sites0K

1K

2K

3K

4K

5K

http://www.taptu.com/metrics/

Page 27: Mobile Web Vs Mobile Apps

What’s Out There

Nokia Blackberry Android iPhone Touchscreen Sites0K

1K

2K

3K

4K

5K

2.5K

http://www.taptu.com/metrics/

Page 28: Mobile Web Vs Mobile Apps

What’s Out There

Nokia Blackberry Android iPhone Touchscreen Sites0K

1K

2K

3K

4K

5K

2.5K

4K

http://www.taptu.com/metrics/

Page 29: Mobile Web Vs Mobile Apps

What’s Out There

Nokia Blackberry Android iPhone Touchscreen Sites0K

10K

20K

30K

40K

50K

2.5K4K

http://www.taptu.com/metrics/

Page 30: Mobile Web Vs Mobile Apps

What’s Out There

Nokia Blackberry Android iPhone Touchscreen Sites0K

10K

20K

30K

40K

50K

2.5K4K

36K

http://www.taptu.com/metrics/

Page 31: Mobile Web Vs Mobile Apps

What’s Out There

Nokia Blackberry Android iPhone Touchscreen Sites0K

100K

200K

300K

400K

500K

2.5K 4K36K

http://www.taptu.com/metrics/

Page 32: Mobile Web Vs Mobile Apps

What’s Out There

Nokia Blackberry Android iPhone Touchscreen Sites0K

100K

200K

300K

400K

500K

2.5K 4K36K

185K

http://www.taptu.com/metrics/

Page 33: Mobile Web Vs Mobile Apps

What’s Out There

Nokia Blackberry Android iPhone Touchscreen Sites0K

100K

200K

300K

400K

500K

2.5K 4K36K

185K

440.1K

http://www.taptu.com/metrics/

Page 34: Mobile Web Vs Mobile Apps

Google Voice versus Apple

• June 2009: Google submits “Google Voice” as an iPhone app.

• July 2009: Apple rejects app, saying “The app replaces certain iPhone functions and features.”

• January 2010: Google rolls out Google Voice via Web app

http://arstechnica.com/apple/news/2010/01/hands-on-with-google-voices-improved-web-app-for-iphone.ars

Page 35: Mobile Web Vs Mobile Apps

“Grandpappy, tell us about the Mobile HTML 5 War

Of 2010.”

Page 36: Mobile Web Vs Mobile Apps

“Grandpappy, tell us about the Mobile HTML 5 War

Of 2010.”(Steve Jobs wishes we would go back to

arguing about that)

Page 37: Mobile Web Vs Mobile Apps

“If developers need to rewrite their Flash websites, why not use modern technologies like HTML5, CSS and

JavaScript?”

http://www.apple.com/hotnews/thoughts-on-flash/

Page 38: Mobile Web Vs Mobile Apps

Mobile HTML5: The future is here coming soon in the distance going to need to pack a lunch.

iPhone Safari

Google Android 2.2

Opera Mini

http://gigaom.com/2010/06/19/app-creep-and-the-case-for-the-mobile-browser/

Full Com

patability

Page 39: Mobile Web Vs Mobile Apps

Your Mobile Strategy

Page 40: Mobile Web Vs Mobile Apps

Mobile Users Are Different, Even If They’re

The Same Person

Page 41: Mobile Web Vs Mobile Apps

• Location

• Needs

• Connections

• Speeds

• Software

• Display Size

• Urgency

Page 42: Mobile Web Vs Mobile Apps
Page 43: Mobile Web Vs Mobile Apps

How Comfortable Is...

• Your user base?

• Your development team?

• Your heart?

Page 44: Mobile Web Vs Mobile Apps

Let’s Go Build Whatever We’re Going

To Build

Page 45: Mobile Web Vs Mobile Apps

How you develop doesn’t change

• User Needs and Objectives

• Functional Specs and Content Requirements

• Interaction Design and Information Architecture

• Information Design

• Visual Design

• Development

• Quality Assurance

• Publish/Submit

http://www.jjg.net/elements/

Page 46: Mobile Web Vs Mobile Apps

Apple’s Tale Of The Tape

iPhone App Safari BrowserLocation/GPS Y Y

Camera Y N

Accelerometer/Gyroscope Y Portrait/Landscape

Audio/Video Y Y

Offline Usage Y HTML5 Caching

Push Notifications Y N

Set-Up Fee $99 $0

Billing iTunes Not iTunes

Approval Process Y N

http://mashable.com/2010/06/10/why-you-may-not-need-a-mobile-app/

Page 47: Mobile Web Vs Mobile Apps

Apple’s Tale Of The Tape

iPhone App Safari BrowserLocation/GPS Y Y

Camera Y N

Accelerometer/Gyroscope Y Portrait/Landscape

Audio/Video Y Y

Offline Usage Y HTML5 Caching

Push Notifications Y N

Set-Up Fee $99 $0

Billing iTunes Not iTunes

Approval Process Y N

http://mashable.com/2010/06/10/why-you-may-not-need-a-mobile-app/

Page 48: Mobile Web Vs Mobile Apps

Points To Consider

Page 49: Mobile Web Vs Mobile Apps

How often will the information need to be updated?

Page 50: Mobile Web Vs Mobile Apps

Will the user needs to be connected to the Web to use it?

Page 51: Mobile Web Vs Mobile Apps

Will the user connected to the Web outside your “world”?

Page 52: Mobile Web Vs Mobile Apps

How fast do you want to launch it?

“After 8 days ... I get a notice that my app had been rejected. The reason? I had called it ‘FindIt for iPad’ on the title screen, and

this is a copyrighted term. … What required 8 days to figure out that ‘iPad’ was

prominently placed on the main page?”

http://eclectictechie.blogspot.com/2010/06/review-process-for-ipad-apps-yikes.html

Page 53: Mobile Web Vs Mobile Apps

Is there a phone-specific task?

Page 54: Mobile Web Vs Mobile Apps

Does the interaction require something other than HTML?

Page 55: Mobile Web Vs Mobile Apps

Is there a money-making portion of it?

Page 56: Mobile Web Vs Mobile Apps

How Do You Want People To Find Out About It?

• Apple: Web apps for iPhone

• Weather Underground mobile link

• Weather Bug info link (dead)

• ZDNet: review of iPhone weather apps

• albinoblacksheep.com/weather

• Yahoo! mobile weather link

• AccuWeather.com iPhone link

• The Apple Blog: top 10 iPhone weather apps

Page 57: Mobile Web Vs Mobile Apps

When In Doubt,Build For The Web

Page 58: Mobile Web Vs Mobile Apps

Congratulations OnYour New App/Site!

“Thread (Fio)”, Cildo Meireles. Museum of Modern Art, New York

Page 59: Mobile Web Vs Mobile Apps

• Organic

• Sniff redirect

• Integrate with other media

• Paid

• Search

• Rich/text ads

• Partnership

Molly Garris, Leo Burnett

How can you share this information with the rest of the world?

Page 60: Mobile Web Vs Mobile Apps
Page 61: Mobile Web Vs Mobile Apps

Joe [email protected]

@hassgocubs

slideshare.net/hassgocubs