mosman council web stats 2010
DESCRIPTION
Council’s website mosman.nsw.gov.au delivered more than one million pageviews in 2010, an increase of 23% on the previous year. Visits (11%) and time spent on site (15%) were also up. Across all web properties, the year saw 275,000 visitors make 482,000 visits generating 1,356,000 pageviews. Mosman Council maintains more than 20 websites. General Manager Viv May says the figures are evidence of Council’s commitment to improving its use of information technologies to inform, consult and involve. An overview of the key metrics for 2010 was recently made available to all staff. That presentation can also be viewed here.TRANSCRIPT
Mosman Council on the webJanuary – December
2010
Overview
Visits 482,000
Visitors 275,000
Pageviews 1,356,000
0
20,000
40,000
60,000
80,000
100,000
120,000
January
February
Marc
hApril
May
June
July
August
September
October
November
December
VisitsVisitorsPageviews
mosman.nsw.gov.au1,155,570 pageviews
76,300
20,341
12,267
7,650
30,034
22,848
4,532
8,624
8,4231,2961,6612,7461,2072,555
Mosman Art Gallery website mosmanartgallery.org.au
Mosman Design Awards mosmandesignawards.com.au
LEP consultation MosmanLEP.net
Mosman Rider website MosmanRider.net
Mosman Readers mosmanreaders.net
Mosman Memories Of Your Street mosmanmemories.net
Mosman Voices mosmanvoices.net
Mosman Library blog refdesk.mosmanlibraryblogs.com
Mosman Library teens blog teens.mosmanlibraryblogs.com
Mosman Library of the Future mosmanfuturelibrary.tumblr.com
MOSPLAN consultation mosmanroundtable.net
24/7 Youth Film Festival 2010 247youthfilmfestival.tumblr.com
Mosman Mosaic Project mosman.nsw.gov.au/mosaic-project
Mosman Festival websites mosmanfestival.info
Other web properties200,484 pageviews
Visits, visitors & pageviews by propertyVisits Visitors Pageviews
Mosman Council website www.mosman.nsw.gov.au 415,337 225,260 1,155,570
Mosman Art Gallery website mosmanartgallery.org.au 22,563 15,685 76,300
Mosman Design Awards mosmandesignawards.com.au 4,020 2,368 20,341
LEP consultation MosmanLEP.net 3,090 1,737 12,267
Mosman Rider website MosmanRider.net 4,214 2,831 7,650
Mosman Readers mosmanreaders.net 10,521 8,476 30,034
Mosman Memories Of Your Street mosmanmemories.net 7,366 6,071 22,848
Mosman Voices mosmanvoices.net 994 867 4,532
Mosman Library blog refdesk.mosmanlibraryblogs.com 5,069 4,389 8,624
Mosman Library teens blog teens.mosmanlibraryblogs.com 4,718 3,950 8,423
Mosman Library of the Future mosmanfuturelibrary.tumblr.com
532 299 1,296
MOSPLAN consultation mosmanroundtable.net 721 450 1,661
24/7 Youth Film Festival 2010 247youthfilmfestival.tumblr.com 1,357 756 2,746
Mosman Mosaic Project mosman.nsw.gov.au/mosaic-project 387 306 1,207
Mosman Festival websites mosmanfestival.info 1,893 1,723 2,555
482,782 275,168 1,356,054
mosman.nsw.gov.au
Council website – content by sectionordered by pageviews
Pageviews Avg. Time on Page
DA Tracker 213,104 00:00:44
Home page 179,952 00:01:21
About Mosman 124,946 00:01:52
Library 114,318 00:01:56
Council 89,530 00:01:45
Events 63,219 00:01:20
Building & Development 58,383 00:01:52
Residents 49,090 00:01:25
News 37,281 00:01:53
Planning & Heritage 29,444 00:01:48
Community 29,082 00:01:37
Environment 23,412 00:01:55
Contact 20,190 00:02:57
Other top content(pageviews in brackets)
• Search (43,018)• Waste & Recycling (36,824)• Recreation & Parks (35,716)• Venues for hire (30,905)• Employment (24,266)• Library catalogue (15,359)• Mosman Art Gallery (13,624)• Council Meetings (10,106)• Forms (9,032)• Maps (5,914)
Most viewed news items1. Second Hand Saturdays are coming to Mosman2. Craig Waddell wins 2010 Mosman Art Prize3. Council taps into iPhone app4. Balmoral Rotunda gets a facelift5. Household clean ups in February6. Cuts to Mosman ferry services: have your say7. Reduce your waste, reduce your rates8. RTA allows Balmoral residents additional parking permits9. From tip to tip top: Balmoral gets its gully back10. Spit West: Before and After
Total number of news items posted: 135
Most viewed event items1. 2010 Balmoral Burn - celebrating 10 years!2. New Years Eve 20103. Mosman Pet's Day Out 20104. Rotunda Carols by Candlelight 20105. 2010 Children's Fair6. Second Hand Saturday – 24 July 20107. Harmony Day craft @ Mosman Library8. Free e-waste recycling collection – March 20109. Shakespeare By the Sea10. Mini Mosmarathon 2010
Total number of event items posted: 262
Surveys & consultations
• Items for Community Consultation posted on Council’s website – 23
• Online surveys – 25• Number of subscribers to
Community Consultation email alerts – 20
Visits by mobile devicesto Council website
( spike at far right of graph shows 190 visits on NYE )
Most visited pages by mobiles
1. Home page (1,465)2. DA Tracker (1,459)3. Library (1,347)4. Contact (553)5. Employment (259)
Visits by mobile devicesVisits
% of site total 2010
% of site total 2009
iPhone iPad iPod Android Symbian OS
Black-berry
Mosman Council website 10,357 2.49% 0.28% 7391 1695 419 286 288 204
Mosman Art Gallery 526 2.33% - 391 77 24 5 21 7
Mosman Design Awards 139 3.46% 0.33% 98 29 5 3 - 4
Mosman Rider 950 22.54% 1.82% 705 40 58 89 21 17
Mosman Readers 128 1.22% 0.18% 76 24 7 14 3 1
Traffic sourceswhere do visits come from?
Council website traffic sources
Top 25search keywords
Council websitetraffic sources
Keyword Visits
mosman council 61650
mosman library 25724
mosman art gallery 4581
mosman library catalogue 3890
mosman markets 3760
mosman 3565
mosman council da tracker 3201
mosman council nsw 2932
clifton gardens 1662
mosman da tracker 1565
mosman art prize 1376
mosman library opening hours 1207
www.mosman.nsw.gov.au 1196
mosman city council 1023
mosman municipal council 923
mosman market 824
balmoral burn 785
mosman council jobs 709
cycle drill hall mosman 695
mosman.nsw.gov.au 631
balmoral burn 2010 621
dogs in cafes 590
mosman council cleanup 579
mosman sydney 576
www.mosman.nsw.gov.au/library 571
(Google accounts for 94.28%
of all search referrals)
Council website visits by city
1. Sydney – 85.8%2. Melbourne – 3.8%3. Brisbane – 1.6%4. Perth – 0.9%5. Adelaide – 0.5%
BrowsersCouncil website
2010 2009
Internet Explorer 61.19% 72.05%
Safari 16.24% 9.13%
Firefox 15.82% 15.51%
Chrome 5.77% 2.54%
Email newsletters
Email newsletters
2010 2009
Subscribers 1,607as at December 2010
1,396as at December 2009
Campaigns sent 51 37
Archive showing all email campaigns sent can be viewed athttp://www.mosman.nsw.gov.au/web/newsletters
Number of subscribers by list
• Mosman Art Gallery – 1,011• Mosman Library – 617• Urban Planning – 297• Sustainability and the environment – 346
Mosman News
Total Recipients Opens Clicks Bounces
Un-subscribes
Spam Complaints
February 2009 1565 452 133 137 15 2
May 2009 1474 471 189 50 13 2
August 2009 1420 426 123 31 8 1
LEP special edition – October 2009 1412 403 61 25 3 0
December 2009 1403 413 121 18 7 1
March 2010 1412 448 87 17 8 0
May 2010 1469 465 81 10 8 0
September 2010 1543 500 133 22 13 0
October/November 2010 1557 443 79 14 3 1
December 2010 1599 483 101 13 11 0
31.0% 24.5% 2.24% 0.61% 0.05%
Comparing lists
Number of campaigns
2010
Number of campaigns
2009 Opens Clicks BouncesUn-
subscribesSpam
Complaints
Mosman Art Gallery 7 7 36.9% 19.34% 1.42% 0.28% 0.07%
Mosman Library 15 10 32.61% 21% 0.82% 0.29% 0.02%
Urban Planning 7 4 47.25% 21.64% 0.85% 0.37% 0%
Sustainability & the environment 12 9 38.41% 27.05% 2.01% 0.21% 0%
Newsletter traffic to Council website
• Visits – 3,219– % of Site Total: 0.78%
• Pages/Visit – 2.36– Site Avg: 2.78 (-15.28%)
• Avg. Time on Site – 00:02:13– Site Avg: 00:02:16 (-1.90%)
• % New Visits – 11.74%– Site Avg: 39.27% (-70.10%)
Twitterreal-time short-form text
@mosmancouncil
• Followers – 1,080• Following – 768• Tweets sent – 666 in 2010 (1,400 all time)
– 2.3 tweets per day, 44 tweets per month average• Lists – added to 60 lists
as at 31 December 2010
@mosmancouncil
Source: tweetstats.com
@mosmanlibrary
• Followers – 500• Following – 341• Tweets sent – 484 in 2010 (894 all time)
– 1.3 tweets per day, 40 tweets per month average• Lists – added to 48 lists
as at 31 December 2010
@mosmanlibrary
Source: tweetstats.com
Photo sharing
Mosman Council FlickrOctober 2008 – 31 December 2010
• Photos – 1,325• Photo views – 67,207• Sets – 104 • Contacts – 65• Most popular –
rainbowat Sirius CoveGreg Keys
Mosman Library FlickrJune 2006 – 31 December 2010
• Photos – 1,169• Photo views – 117,007• Favourited – 90• Sets – 85 • Contacts – 171• Favourites – 1,944
Mosman Council YouTube channel
YouTube videos, 2010(2009 in brackets)
• Views – 5,896 (2,191)• Number of videos produced – 20 (14)
1 January – 30 December 2010
Audience demographics
Age Gender
