Mobile Ad StudyWebandSEM

46%Increase in Unaided Brand Awareness

Source: Google/Ipsos MediaCT, Search for Brands Industry Research Meta-analysis, 2013–2015

Showing Up in Mobile Search Ads

Desktopvs

Mobile Mar 2014

Desktop

Mobile

19.1%

10.8%

Sep 2014Desktop

Mobile

14.4%

11.2%

Mar 2015Desktop

Mobile

10.6%

11.8%

Mobile Only Users Pass Desktop Only Users in 2015

Source: comScore Media Metrix Multi-Platform, U.S., Age 18+, Mar

2014 - Mar 2015

Most People Check Their Phones

150 Times a DayKleiner Perkins Caufield & Byers, 2013 Internet Trends report

In the United States more searches are performed on

mobile than on desktop

Google internal data, for 10 countries including the U.S. and Japan, April 2015

Shopping related searches on mobile have grown 120% over

the last 12 months

Google Analytics aggregated data, 2014-2015 for April1-12, U.S.

29%Increase In the Last Year

Source: Google Analytics aggregated data, 2014-2015 for April 1-14, U.S.

Mobile Conversion Rates

30% Of All Online ShoppingIs Now On Mobile

Google Analytics data, United States. Sept 2014 v. Sept 2015

Mobile Users Discover New Businesses

51% of smartphone users have discovered a new company or product when conducting a search on their smartphones

Consumers in the Micro-Moment, Wave 3, Google/Ipsos, U.S., August 2015, n=1291 online smartphone users 18+

⅓ of smartphone users have made purchases from a brand other than the one they intended to because of information provided

Consumers in the Micro-Moment, Wave 3, Google/Ipsos, U.S., August 2015, n=1,291 online smartphone users 18+

webandsem.com 720-893-0111

Using mobile and search ads,

WebandSEM has consistently raised new client’s sales by 200% each month for the first 3 months.

WebandSEM Analytic Client Online Sales Data